Customer Data Platforms
In an era where data is king, GrowthLoop is scaling new heights by intensifying its partnership with Google Cloud. This expansion leverages Google Cloud’s BigQuery and the power
April 5, 2024
Tag
Decision Making
AI and ML
Generative Artificial Intelligence (GenAI) is poised to transform marketing with its power to hyper-personalize customer experiences. However, the true potential of GenAI is tethered to the quality of
April 5, 2024
ABM Marketing Technology
In 2024, account-based marketing (ABM) has shifted toward highly focused campaigns promising better returns. Central to this ABM evolution is the actionable org chart. This sophisticated tool does
April 4, 2024
Content Marketing Technology
In the dynamic world of digital marketing, securing a strong online presence is crucial for any brand, and this largely depends on search engine optimization (SEO). The advent
April 4, 2024
DemandGen
In the intricate field of digital marketing, navigating potential customers through the purchase process is a nuanced blend of creativity and analytical precision. Effective marketing funnels are essential
April 4, 2024
Marketing Automation / Email Marketing
Conversica’s latest announcement heralds a transformative shift in how businesses interact with prospective clients. By integrating its advanced Conversational AI into leading marketing automation platforms, the company doesn’t
April 3, 2024
Sales Enablement
Franchises gain a competitive edge from their established brand reputation, which elicits trust from customers. Nonetheless, thriving as a franchise hinges on tapping into the pulse of local
April 2, 2024
E-Commerce
Mastercard, a leader in payment technology, has embarked on a transformative journey with Women’s Choice, a pioneer in advancing women’s development, to fortify female entrepreneurship in the Middle
April 2, 2024
DemandGen
In an era of tightened budgets, Chief Marketing Officers must exercise strategic financial stewardship over their marketing investments. The pivot to performance marketing is a necessary shift, driven
April 1, 2024
Sales Enablement
VidMob, acclaimed for its innovative AI-driven tools for enhancing creative performance, is poised to redefine its strategic approach in the ever-evolving digital marketing realm with key changes to
April 1, 2024
Sales Enablement
The realm of business-to-consumer markets is dynamically shifting toward a model where customer retention is no longer just an afterthought but a central strategy for sustained growth. In
April 1, 2024
Customer Data Platforms
Adobe is changing the digital marketing game with its latest advancements in generative AI, integrated within the Adobe Experience Cloud. As the industry moves away from third-party cookies,
March 29, 2024