Marketing Automation / Email Marketing
In a significant move to enhance their retail marketing capabilities, Baesman, a recognized leader in the field, has announced a strategic partnership with Listrak, renowned for its expertise
December 5, 2024
Tag
Decision Making
AI and ML
The advertising industry is undergoing a seismic shift, driven by the integration of artificial intelligence (AI). This transformation is not just about automating processes but also about enhancing
December 5, 2024
AI and ML
The rapid evolution of AI-powered video creation tools has empowered content creators, marketers, and business owners. These tools facilitate the production of high-quality videos without necessitating an on-camera
December 5, 2024
DemandGen
For years, brand engagement has been integral to successful marketing strategies, enabling businesses to create lasting relationships with customers. In the digital age, it might be expected that
December 4, 2024
Content Marketing Technology
Artificial Intelligence (AI) has revolutionized multiple industries, leaving a profound impact on various sectors. Among these, content marketing has significantly benefited from AI’s integration, marking a new era
December 4, 2024
ABM Marketing Technology
Building an effective Account-Based Marketing (ABM) target account list is crucial for the success of your marketing strategy. This process involves identifying and prioritizing the accounts that are
December 4, 2024
Customer Experience (CX)
In today’s fast-paced digital landscape, the concept of a perfect, linear path to purchase is increasingly seen as a myth. Customers no longer follow a predictable journey from
December 4, 2024
Sales Enablement
In the rapidly evolving landscape of marketing and communications, professionals must adapt and innovate to stay ahead. Strategic planning is more critical than ever as it provides a
December 3, 2024
DemandGen
As 2024 draws to a close, B2B marketers face a rapidly evolving landscape marked by economic uncertainties, technological fluctuations, and significant events like the US elections and the
December 3, 2024
Customer Experience (CX)
In today’s competitive retail landscape, brands are constantly seeking innovative ways to engage customers and foster loyalty. Traditional, brand-specific loyalty programs are evolving into more complex systems involving
December 3, 2024
Content Marketing Technology
In a rapidly evolving business landscape, innovation and efficiency are key for maintaining a competitive edge, particularly in business operations and content marketing strategies. This article focuses on
December 3, 2024
DemandGen
The long-standing debate between brand building and demand generation in B2B marketing has often been framed as a choice between two opposing strategies. However, this dichotomy may be
December 2, 2024