ABM Marketing Technology
Effective ABM campaigns begin with the end in mind—setting clear, impactful goals. This is a collaborative endeavor that brings together multiple facets of the business: sales, marketing, and
April 17, 2024
Tag
Decision Making
Robotic Process Automation In IT
In today’s business world, prioritizing efficiency is key, with automation playing a pivotal role in boosting profit margins and competitive edges. Yet, the success of these automation efforts
April 17, 2024
DemandGen
In the dynamic realm of digital advertising, traditional metrics such as clicks and impressions have been key in evaluating ad creatives. But these metrics often fall short of
April 17, 2024
DemandGen
In an era where digital communication is king, Vidyard has emerged to redefine how we connect with video messaging. Their recent introduction of hyper-realistic AI Avatars on the
April 17, 2024
Customer Data Platforms
In response to the shifting digital landscape, Cross Screen Media has formed a pivotal partnership with LiveRamp, a leading innovator in data collaboration. This strategic move is designed
April 17, 2024
Content Marketing Technology
Crafting content that resonates with your audience and also aligns with Google’s search algorithms requires a nuanced approach. The key is to focus on setting clear goals and
April 16, 2024
ABM Marketing Technology
Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising
April 15, 2024
Marketing Automation / Email Marketing
HighLevel Inc. has recently attained a notable achievement by securing a substantial minority growth investment from the well-respected growth equity firm General Atlantic. This infusion of capital signifies
April 15, 2024
Sales Enablement
In the competitive landscape of B2B sales, having an intricate and strategic sales process isn’t just an advantage—it’s a necessity. The caliber of your sales methodology could be
April 15, 2024
ABM Marketing Technology
In the cutthroat world of B2B marketing, Account-Based Marketing (ABM) has emerged as a pivotal strategy, prioritizing a focused approach that zeros in on a specific set of
April 11, 2024
Sales Enablement
In today’s market, well-informed customers enter transactions with hefty expectations, demanding that sales teams step up. Sales enablement is pivotal in empowering salespeople, providing them with the requisite
April 11, 2024
DemandGen
In today’s digital landscape, video marketing has emerged as a dominant force, offering businesses a dynamic platform to engage with their audiences. The blend of visuals and sound
April 11, 2024