CRM Marketing Technology
In the modern digital era, companies continually seek strategies to optimize their operations and enhance productivity. Key to this endeavor is the adoption of software tools that automate
April 25, 2024
Tag
Decision Making
DemandGen
With the appointment of Lina Tonk as the new Chief Marketing Officer, Recurly is set to stride forward in the competitive subscription economy. Tonk’s extensive experience within high-growth
April 24, 2024
ABM Marketing Technology
In today’s B2B marketing domain, Account-Based Marketing (ABM) is rapidly taking center stage, likened to the precise method of spearfishing. ABM’s effectiveness lies in its laser-focused approach, pinpointing
April 24, 2024
Content Marketing Technology
AI is revolutionizing the realm of digital marketing, particularly within SEO tactics. Gone are the days when keyword density and backlink volume dictated search rankings. Today’s SEO landscape
April 24, 2024
Robotic Process Automation In Fintech
In today’s complex financial landscape, the importance of compliance cannot be overstated. Imandra is at the forefront with its revolutionary FIX Wizard, an AI assistant designed to simplify
April 24, 2024
DevOps
As businesses navigate the complex landscape of digital transformation, the allure of low-code platforms is becoming increasingly undeniable. These platforms promise a more streamlined approach to software development,
April 23, 2024
Content Marketing Technology
In the vast digital sea of the internet, myriad voices clamor to be heard. For individuals and businesses alike, establishing a unique online identity is crucial to garner
April 22, 2024
Customer Data Platforms
In the marketing world, match rates between a brand’s first-party data and digital advertising platforms are crucial for campaign success. However, marketers have long grappled with low match
April 22, 2024
Sales Enablement
In today’s entrepreneurial landscape, success hinges on navigating the digital sales and marketing arena with savvy. The efficacy of old-school methods has waned, yielding to a marketplace driven
April 19, 2024
Sales Enablement
In an industry ruled by the need for efficiency, Frequence has introduced a suite of innovative tools designed to revolutionize the way publishers handle owned and operated (O&O)
April 18, 2024
AI and ML
Artificial intelligence has profoundly revolutionized the beauty industry, making significant strides as we advance. Once a mere concept of science fiction, AI has seamlessly embedded itself into the
April 18, 2024
DemandGen
In the current business environment, companies are recognizing the need for an overhauled approach to sales and marketing, particularly in the creation of a profitable lead pipeline. There
April 18, 2024