DemandGen
In an exciting development for the adventure retail sphere, Cotopaxi has announced its new partnership with the performance-driven digital agency, New Engen. The alliance is set to catapult
May 8, 2024
Tag
Decision Making
IT Digital Transformation
The world of Formula 1, a high-octane symphony of precision engineering and breakneck speed, now gears up for a transformative leap into the digital domain. This metamorphosis springs
May 7, 2024
Sales Enablement
The evolution of sales processes has been meteoric over the past few years, moving from traditional methodologies to dynamic, automated systems. We explore this transformation that’s akin to
May 7, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) is transforming the landscape of B2B marketing by shifting the focus from broad-based casting to fishing with spears. With its roots in personalization and strategic
May 7, 2024
Content Marketing Technology
As the digital landscape continues to evolve, the secret to search engine optimization (SEO) success lies in creating content that resonates with human experiences and desires. In a
May 7, 2024
Customer Data Platforms
In a significant recognition of excellence in the marketing technology landscape, Hightouch has been awarded Technology Partner of the Year at the 2024 Expie Awards. Hosted by Iterable,
May 6, 2024
IT Digital Transformation
Formula 1 has always raced at the forefront of technology, not just on the track but also in its engagement with fans worldwide. The partnership with Globant, a
May 3, 2024
Content Marketing Technology
In the digital realm, SEO and content marketing intertwine to create a formidable duo that catapults websites to the forefront of online visibility. SEO operates much like a
May 3, 2024
ABM Marketing Technology
In the vast and competitive expanse of the modern marketplace, consumer attention has become a highly coveted asset. Amid the cacophony of brands clamoring for recognition, hyper-personalization has
May 2, 2024
Content Marketing Technology
In the competitive landscape of B2B marketing, companies are constantly seeking novel ways to connect with potential buyers. An increasingly important part of this quest is user-generated content
May 2, 2024
Customer Data Platforms
Customer Data Platforms (CDPs) have emerged as pivotal tools in the realm of marketing, evolving from their nascent stages to robust systems that mitigate past challenges and enable
May 2, 2024
Customer Data Platforms
Understanding the potential and underutilization of behavioral data in marketing strategies can unlock new horizons for customer engagement and loyalty. A recent Forrester Consulting study, sponsored by Acoustic,
May 1, 2024