Customer Data Platforms
The dawn of 2024 marks a seismic shift in digital marketing as Google Chrome’s ban on third-party cookies takes effect. B2B marketers must pivot, relinquishing their reliance on
February 8, 2024
Tag
Decision Making
ABM Marketing Technology
In B2B marketing, the key to success lies in engaging potential buyers effectively. The cornerstone of impactful marketing campaigns now revolves around data-driven techniques. Intent data is especially
February 7, 2024
Sales Enablement
Businesses are fiercely striving to speed up their sales in a competitive marketplace. The urgent need to reduce the sales cycle and increase efficiency is driving companies to
February 6, 2024
AI and ML
Generative AI is transforming the landscape of creativity and content creation, propelling a significant shift in the way we conceive and produce creative works. This innovative technology is
February 6, 2024
DemandGen
As the digital world evolves, businesses seek new ways to engage with clients, striving for improved satisfaction. Click-to-chat advertising emerges as a potent fusion of social media’s reach
February 6, 2024
Content Marketing Technology
In today’s digital marketing realm, video content reigns supreme as a pivotal element for effective brand outreach. An overwhelming majority of businesses, at 91%, have acknowledged the critical
February 6, 2024
Marketing Automation / Email Marketing
Audience is set to revolutionize the B2B ad space with its Real-Time Demand Platform (RTD). By employing machine learning to analyze 17.5 billion data points, RTD transforms lead
February 6, 2024
Marketing Automation / Email Marketing
Generative AI is increasingly pivotal in modernizing marketing automation. It provides sophisticated capabilities that enhance strategy refinement, increase efficiency, and enable hyper-personalization in customer interactions. This technology is
February 6, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) in the B2B realm is undergoing a revolutionary change, with Artificial Intelligence (AI) playing a pivotal role. This is more than just a passing fad;
February 5, 2024
Customer Experience (CX)
In today’s interconnected landscape, a company’s online footprint is as critical as its brick-and-mortar presence. An adeptly curated Frequently Asked Questions (FAQs) section is a cornerstone of this
February 5, 2024
Sales Enablement
In 2024, adapting to the changing tech landscape and consumer habits is crucial for businesses. Staying ahead means embracing innovative lead generation strategies that value personalization and respect
February 5, 2024
DemandGen
Lead generation in 2024 marks a paradigm shift where technology and customer-centricity converge to redefine how businesses attract and nurture prospects. With the relentless advances in AI and
February 5, 2024