Sales Enablement
As the sales landscape becomes ever more competitive and complex, Outreach has introduced a game-changer for sales teams: Smart Account Plans. This cutting-edge feature is a new addition
May 16, 2024
Tag
Decision Making
ABM Marketing Technology
The landscape of B2B marketing is undergoing a significant transformation as we head into 2024, fuelled by an approach known as Account-Based Marketing (ABM). ABM deviates from traditional
May 15, 2024
Content Marketing Technology
The fashion industry is a dynamic and customer-centric space where engagement and satisfaction are key. In the quest for higher conversion rates and enhanced customer experience, fashion brands
May 15, 2024
DemandGen
In the digital arena, the path a customer traverses from first noticing a brand to completing a purchase is characterized by an intricate web of interactions. Each touchpoint,
May 15, 2024
ABM Marketing Technology
The rapid evolution of Business-to-Business (B2B) marketing mandates a more nuanced approach to Account-Based Marketing (ABM). Marketing agencies play a pivotal role in helping clients scale their ABM
May 14, 2024
Content Marketing Technology
In the competitive world of B2B marketing, simply creating content is not enough. You have to get your valuable insights and thought leadership in front of the right
May 14, 2024
DemandGen
In an industry where comprehensive measurement has often eluded audio channels, Horizon Next’s strategic partnership with ArtsAI appears to be the catalyst for change. By integrating audio attribution
May 14, 2024
AI and ML
In the ever-evolving realm of digital marketing, Artificial Intelligence (AI) is a game-changer, redefining how brands interact with consumers at every stage of the buyer’s journey. Shwetal Karade,
May 14, 2024
ABM Marketing Technology
Account-based marketing (ABM) has taken a giant leap forward with RollWorks’ latest innovation, the Command Center. This ABM powerhouse is redefining how marketers analyze and strategize, making customer
May 13, 2024
Customer Data Platforms
In an age where data privacy concerns and the phasing out of third-party cookies challenge marketing norms, Stitch, an agency from Auckland, is emerging as a leader. As
May 13, 2024
DemandGen
With the dynamic business environment, it’s imperative to strategize the navigation of sales landscapes for robust leads and conversions. LinkedIn, a hub for professionals, emerges as the quintessential
May 13, 2024
Sales Enablement
In the realm of B2B marketing, match rates have been heralded as the beacon guiding marketers to their high-value targets. But as the digital marketing landscape evolves, an
May 13, 2024