DemandGen
The digital landscape is continuously evolving and with it, marketing tactics are undergoing a profound transformation. The Internet of Things (IoT), a burgeoning network of connected devices, has
May 22, 2024
Tag
Decision Making
Marketing Automation / Email Marketing
Marketers often juggle an array of disjointed tools to plan campaigns, track progress, and measure success, creating inefficiencies and silos. Enter Tenon, an emergent force that proposes a
May 22, 2024
Robotic Process Automation In Fintech
The financial sector is embarking on a transformative journey with the strategic partnership between tech service titan Endava and Finexos, an AI-driven credit risk and analytics frontrunner. This
May 22, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) stands as a beacon of personalized strategy in the vast sea of B2B marketing strategies, having proved its efficacy in numerous campaigns targeting key corporate
May 21, 2024
Content Marketing Technology
In a digital landscape saturated with content, standing out in search engine results becomes increasingly challenging. Businesses often struggle to create content that resonates with their audience and
May 21, 2024
DemandGen
Understanding the impact of ad creatives on app marketing success is critical for maximizing user engagement and optimizing advertising spend. Recent insights from an AppsFlyer report illuminate the
May 21, 2024
Sales Enablement
In the marketing world, understanding your audience is crucial, and while AI has revolutionized customer data analysis, it should not be the sole strategy for creating marketing personas.
May 21, 2024
DemandGen
The digital transformation has ushered in an era where personalized marketing is not just an option but a cornerstone of modern business strategies. Artificial Intelligence plays a crucial
May 20, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) is transforming the landscape of business by redirecting marketing efforts from a broad audience to specific high-value accounts. Traditionally, marketing followed a wide net approach—casting
May 20, 2024
CRM Marketing Technology
In a significant move for the automotive sales industry, DriveCentric, a pioneer in augmented intelligence CRM solutions, has announced a landmark partnership with FordDirect, Ford Motor Company’s marketing
May 17, 2024
Sales Enablement
In an era where artificial intelligence and economic complexities are reshaping the business landscape, the criteria for excellence in sales training have shifted. Top-notch sales training doesn’t just
May 17, 2024
Content Marketing Technology
This feature comes as a strategic response to the highly competitive realm of SEO, where the need for fresh, relevant, and optimized content is paramount. Accelerator360™ now boasts
May 16, 2024