In a significant move for the advertising industry, Adlook, a brand growth platform and RTB House Group company, has announced a collaboration with FreeWheel, a global technology platform renowned for premium video advertising. This partnership aims to greatly enhance marketers’ access to top-tier Connected TV (CTV) and Online Video (OLV) inventory, presenting a substantial opportunity for more effective ad campaigns.
In the age of data-centric business operations, Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) have become indispensable tools for businesses aiming to leverage data for delivering personalized experiences and making informed decisions. While both systems are pivotal in the digital marketing space, there is a discernible shift towards CDPs due to their distinct advantages over DMPs. This shift
The partnership between Netcore Cloud and Google Cloud represents a significant milestone in the evolution of AI-powered marketing solutions. By expanding their collaboration, Netcore Cloud aims to leverage Google’s advanced AI technology to elevate customer engagement, product discovery, and personalized marketing strategies. This synergy is expected to deliver promising results, particularly in e-commerce, banking, finance, insurance, and travel sectors. The
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. Businesses turn to marketing technology because it helps them reach the right people faster, centralize information, and automate key processes. The combination of your CRM (in this case, using HubSpot as the CRM platform) and LinkedIn can lead to
Innovation in marketing often feels like a paradox; while it promises groundbreaking changes and revolutionary ideas, it frequently revisits and repurposes old concepts, adapting them to new contexts and technologies. This scenario beckons the question: is marketing innovation truly about new ideas, or is it simply a reimagining of the past? To navigate this inquiry, one needs to delve into
In today’s dynamic marketing landscape, long-form content is experiencing a significant resurgence, according to a study by Billion Dollar Boy, a global creator agency. This revival is spurred by changing consumer demands for engaging, in-depth narratives. The study surveyed over 4,000 consumers, 500 marketers, and 500 content creators, revealing that 68% of marketers have increased their long-form content production in
Genies, a company specializing in culture-focused avatar technology, has recently launched a groundbreaking product called "Parties." After securing an impressive $150 million investment in 2022, the company has concentrated on developing a robust foundational technology stack. The main objective of this initiative is to provide brands and creators with a platform to launch their own AI-driven gaming environments similar to
Account-based marketing (ABM) is a B2B marketing strategy that has garnered considerable attention among marketers for the revenue growth it can deliver when executed properly. By focusing on individual accounts as distinct markets, ABM allows businesses to craft highly personalized and targeted marketing efforts. This article provides a detailed exploration of what ABM entails, its benefits, and considerations for businesses
Travel loyalty programs are evolving rapidly, driven by the need to meet emerging customer expectations and leverage technological advancements. By 2025, these programs are expected to offer highly personalized and flexible experiences, transforming the way customers interact with travel brands. The Emotional Connection in Travel Loyalty Programs The Power of Emotional Investment Travel experiences hold a unique place in customers’
Creating content that drives results can be a daunting task for business owners. With the overwhelming landscape of content marketing, it’s easy to get lost in complex strategies and forget the basics. This guide aims to simplify the process, breaking it down into four essential pillars that anyone can use to create impactful content, regardless of their marketing expertise or
In the competitive world of B2B marketing, creating high-value, insightful, and credible content is essential. One of the most effective ways to achieve this is by involving internal subject matter experts (SMEs) in the content creation process. However, engaging SMEs can be challenging due to their demanding roles and priorities. This article explores strategies to overcome these challenges and maximize
Content marketing is a powerful tool for small businesses looking to enhance their brand presence and engage with their audience. By employing innovative strategies, small businesses can create meaningful connections and drive growth. While large corporations have generous budgets to dedicate to marketing campaigns, small businesses must be particularly creative and resourceful to stand out in a competitive market. This
