DemandGen
Advocacy marketing, an innovative strategy transforming satisfied customers into vocal promoters, has gained traction in the contemporary marketplace of 2024. This approach emphasizes the critical role of brand
July 22, 2024
Tag
Decision Making
Content Marketing Technology
Artificial Intelligence (AI) has transformed many fields, including content creation, bringing a myriad of benefits but also inherent challenges in ensuring the content remains authentic and engaging. While
July 19, 2024
Content Marketing Technology
Artificial intelligence (AI) is not just a technological advancement; it’s a paradigm shift reshaping the content creation landscape. Across various sectors, AI’s influence is burgeoning, altering how content
July 19, 2024
Marketing Automation / Email Marketing
It is challenging to design a marketing plan that does not incorporate marketing technology. Optimizing these technologies is essential to make marketing efforts more efficient and effective. Known
July 18, 2024
Customer Data Platforms
In today’s digital landscape, privacy and data protection stand as pillars of customer trust. Companies invest heavily in secure frameworks to safeguard sensitive information. On the flip side,
July 18, 2024
DemandGen
Journey orchestration, the strategic process of designing, executing, monitoring, and optimizing customer journeys across multiple channels, offers a powerful way to deliver personalized and seamless customer experiences. It
July 18, 2024
ABM Marketing Technology
In today’s competitive business landscape, standing out from the crowd requires more than just traditional marketing strategies. For B2B companies, especially those targeting large enterprises, governments, and other
July 18, 2024
Customer Data Platforms
In a groundbreaking move destined to reshape the advertising landscape, Blis has introduced Smart Holdout Groups, a new patent-pending omnichannel measurement solution aimed at revolutionizing campaign measurement in
July 18, 2024
Content Marketing Technology
Integrating trends into your SEO content strategy is an effective way to enhance brand awareness and improve search performance. By tapping into what’s popular or rising, you can
July 18, 2024
Sales Enablement
In an industry where success is celebrated and failure is often stigmatized, the notion of integrating failure into a marketing strategy may sound counterintuitive. Yet, it is through
July 17, 2024
Marketing Automation / Email Marketing
Artificial intelligence (AI) is rapidly transforming the marketing industry, fundamentally reshaping how marketers strategize and engage with customers. By leveraging advanced technologies and data-driven insights, AI has enabled
July 17, 2024
CRM Marketing Technology
When it comes to selecting a Customer Relationship Management (CRM) platform, businesses are often faced with choosing between two giants: Salesforce and HubSpot. This article delves into the
July 16, 2024