ABM Marketing Technology
In the dynamic world of B2B marketing, Account-Based Marketing (ABM) continues to gain traction as a pivotal strategy for enhancing Return on Investment (ROI). As we venture into
August 14, 2024
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Decision Making
Customer Data Platforms
AnswerRocket and Kantar have announced a strategic partnership aimed at significantly enhancing the capabilities of GenAI-powered analytics for their joint clients. This collaboration promises to expedite the process
August 14, 2024
Robotic Process Automation In Fintech
In the evolving landscape of Non-Banking Financial Institutions (NBFIs), the integration of Robotic Process Automation (RPA) with Artificial Intelligence (AI) is bringing about a significant transformation in marketing
August 13, 2024
IT Blockchain
The future of digital engagement is here, marked by a groundbreaking partnership between luxury automotive brand Lamborghini and digital technology leader Animoca Brands. Announced on August 8, 2024,
August 13, 2024
CRM Marketing Technology
The marketing landscape is evolving rapidly, driven by technological advancements and the need for scalable, high-performance hosting solutions. As digital transformation propels the industry forward, marketing departments find
August 12, 2024
Customer Data Platforms
Customer Data Platforms (CDPs) have been transformative in offering businesses a unified view of customer data. Initially designed to integrate disparate data sources for personalized marketing, CDPs addressed
August 12, 2024
Marketing Automation / Email Marketing
Redi-Data, Inc., a notable provider of data services and digital marketing solutions, has announced the successful completion of its 2024 Alliance for Audited Media (AAM) audit for its
August 12, 2024
DemandGen
To navigate the modern, digital-first landscape, businesses need to adapt their advertising strategies to be both dynamic and data-driven. Pipeline360’s new B2B Display Advertising Platform aims to transform
August 12, 2024
Enterprise Applications
In an ambitious move to strengthen its foothold in enterprise sales, Adobe has launched a groundbreaking cloud application designed to revolutionize B2B marketing. The new platform, known as
August 8, 2024
Customer Data Platforms
Fullpath, a premier enhanced customer data platform and marketing automation provider in the automotive sector, has been officially approved as a vendor for Jaguar Land Rover’s (JLR) Digital
August 6, 2024
ABM Marketing Technology
Demandbase, a leader in the account-based GTM platform industry for B2B enterprises, has been named a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024." This
August 5, 2024
Content Marketing Technology
Business-to-Business (B2B) marketing is continuously evolving, and content syndication has emerged as a powerful strategy. By redistributing content across various third-party platforms, companies can achieve greater visibility, generate
August 5, 2024