ABM Marketing Technology
In the ever-evolving world of digital marketing, shifts in data privacy and technology have created new challenges and opportunities. Google’s 2020 announcement to phase out third-party tracking cookies
August 29, 2024
Tag
Decision Making
Talent-Management
The landscape of talent management is undergoing a significant transformation, driven by digital creators who are leveraging their unique insights and empathy. This trend towards creator-owned management firms
August 28, 2024
Customer Data Platforms
Hightouch’s latest launch, AI Decisioning, represents a significant leap forward in the realm of marketing technology, promising to transform the ways enterprise brands engage with their customers. Unlike
August 28, 2024
End User Computing
Microsoft’s recent move to integrate advertisements into the Windows 10 Start menu has sparked considerable debate among users, particularly those who chose to stick with this version to
August 28, 2024
Customer Experience (CX)
In today’s rapidly evolving marketing landscape, personalization has transitioned from being just a trendy approach to becoming an essential component of effective marketing strategies. Companies are recognizing that
August 27, 2024
Sales Enablement
High-impact campaigns are strategic initiatives that align with core customer needs, navigate complex buying journeys, and deliver tailored marketing programs. They require a unified organizational effort to deliver
August 27, 2024
ABM Marketing Technology
In the rapidly evolving landscape of digital marketing, traditional individual attribution metrics are facing increased scrutiny and challenges. As data privacy regulations tighten and technologies like generative AI
August 27, 2024
DemandGen
Ibotta, a premier technology firm specializing in digital promotions and performance marketing, recently celebrated a significant accolade when its Ibotta Performance Network (IPN) clinched the “Performance Marketing Innovation
August 27, 2024
DemandGen
Dysrupt, a prominent global marketing agency known for its innovative approaches, has recently acquired Armscye, a distinguished performance marketing and brand strategy firm, in a strategic move that
August 27, 2024
Digital Lending / Digital Payments
Travel enthusiasts and frequent flyers in the UK have a new reason to rejoice. NatWest Group, one of the leading banks in the UK, has partnered with Visa,
August 23, 2024
AI and ML
Artificial intelligence (AI) is no longer just a concept of the future; it has penetrated various sectors, bringing profound changes to the way we live and work. One
August 23, 2024
Content Marketing Technology
Creating an effective Business-to-Business (B2B) communication plan is pivotal in today’s complex and competitive market. Unlike Business-to-Consumer (B2C) strategies, B2B marketing demands precision, detailed audience insight, and strategic
August 22, 2024