DemandGen
Developing a compelling brand identity that resonates with your target audience and stands out in a crowded marketplace is essential to a brand’s success. It involves strategic positioning
May 23, 2024
Tag
Decision Making
DemandGen
Expanding your business into the global market is a thrilling venture, but it’s fraught with challenges that can determine the difference between success and failure. As businesses look
May 23, 2024
ABM Marketing Technology
The advent of Account-Based Marketing (ABM) has revolutionized the business-to-business (B2B) marketing landscape. With a laser focus on high-value leads and precision targeting, ABM heralds a departure from
May 22, 2024
DemandGen
The digital landscape is continuously evolving and with it, marketing tactics are undergoing a profound transformation. The Internet of Things (IoT), a burgeoning network of connected devices, has
May 22, 2024
Marketing Automation / Email Marketing
Marketers often juggle an array of disjointed tools to plan campaigns, track progress, and measure success, creating inefficiencies and silos. Enter Tenon, an emergent force that proposes a
May 22, 2024
Robotic Process Automation In Fintech
The financial sector is embarking on a transformative journey with the strategic partnership between tech service titan Endava and Finexos, an AI-driven credit risk and analytics frontrunner. This
May 22, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) stands as a beacon of personalized strategy in the vast sea of B2B marketing strategies, having proved its efficacy in numerous campaigns targeting key corporate
May 21, 2024
Content Marketing Technology
In a digital landscape saturated with content, standing out in search engine results becomes increasingly challenging. Businesses often struggle to create content that resonates with their audience and
May 21, 2024
DemandGen
Understanding the impact of ad creatives on app marketing success is critical for maximizing user engagement and optimizing advertising spend. Recent insights from an AppsFlyer report illuminate the
May 21, 2024
Sales Enablement
In the marketing world, understanding your audience is crucial, and while AI has revolutionized customer data analysis, it should not be the sole strategy for creating marketing personas.
May 21, 2024
DemandGen
The digital transformation has ushered in an era where personalized marketing is not just an option but a cornerstone of modern business strategies. Artificial Intelligence plays a crucial
May 20, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) is transforming the landscape of business by redirecting marketing efforts from a broad audience to specific high-value accounts. Traditionally, marketing followed a wide net approach—casting
May 20, 2024