India’s airline industry has been growing rapidly in recent years, and the newest addition to this industry is Akasa Air. Although new, Akasa Air has already established itself as a customer-centric airline with a unique approach to customer satisfaction. Now, in order to further enhance its customer engagement strategy, Akasa Air has partnered with WebEngage, a leading marketing automation platform.
Marketing automation tools have completely revolutionized the way businesses approach marketing in the digital age. Gone are the days of businesses relying on old techniques of mass advertising through traditional media channels. Instead, they can now hyper-target their audience while providing a personalized experience from the get-go. With marketing automation, businesses can leverage powerful tools that combine cutting-edge technology with
In today’s digital age, there are millions of blog posts and articles published every day. For businesses and entrepreneurs, this means that standing out from the crowd and getting noticed is becoming increasingly difficult. One powerful way to reach your target audience is by providing valuable how-to content that assists them in achieving their goals. The person who is struggling
In today’s fast-paced business world, it has become increasingly important to increase productivity, reduce errors, save costs, and ultimately scale up your business. One of the most efficient ways to achieve all of these objectives is by implementing business and marketing automation software. In this article, we will look at the importance of automation software for businesses and marketing, the
As dealerships started shifting their focus on digital channels for their marketing efforts, their approach towards data collection and analysis also changed. The need to reach the right consumers with relevant content and personalized messages has made first-party data a crucial asset for marketers. In this article, we will explore why dealerships need to adopt a first-party data strategy, how
Content marketing has become increasingly important in modern times, as businesses are finding new ways to engage and connect with their target audience. One powerful tool that has emerged in recent years is interactive content. Interactive content allows businesses to create more engaging and personalized experiences for their users, which can lead to higher levels of engagement, education, and conversion.
Sales coaching is a crucial aspect of any successful sales team. Coaching not only helps sales professionals enhance their skills and knowledge, but also increases their chances of success. However, finding the right sales coach can be a daunting task, and the cost of hiring one can be significant. Fortunately, with recent advancements in AI, sales professionals have a new
In today’s competitive business environment, companies must utilize every tool available to improve their sales processes, enhance customer experience, and ultimately increase sales. CRM automation is one such tool that can streamline operations, provide data-driven insights, and personalize customer interactions to achieve these objectives. Benefits of CRM Automation in Sales Promotion Let’s explore some of the key benefits of CRM
Personalization is increasingly becoming one of the most critical factors for business success. With most customers having high expectations for seamless and tailored experiences, providing unique and personalized experiences has become a key differentiator for businesses aiming to stand out from the competition. However, despite the growing importance of personalization, most companies haven’t mastered it yet. In this article, we’ll
Artificial intelligence (AI) and machine learning (ML) are transforming every industry and business niche, including sales and marketing. Many leaders are still struggling to integrate AI and ML into their workflows and maximize their benefits. However, the potential of these technologies is enormous. AI and ML can help businesses automate tedious and repetitive tasks, make smarter decisions, personalize customer experiences,
Sales activity management has become an essential part of sales teams’ daily operations. Today’s sales landscape is highly competitive, and businesses need to optimize their sales processes to stay ahead of the game. Sales activity management involves identifying, tracking, and optimizing sales teams’ key activities to maximize revenue. By focusing on the right actions and optimizing their performance, businesses can
Marketing automation is no longer a luxury; it’s a necessity for businesses. In today’s digital age, companies need to have a robust marketing automation system in place to compete in the fast-paced market. However, despite its growing importance, marketing automation has often been seen as a “nice-to-have” rather than a “must-have.” In this article, we will dive into why investing
