Conversational marketing is an approach to engaging potential customers where companies can leverage real-time, personalized interactions to build relationships and drive sales. For B2B companies, conversational marketing provides a unique opportunity to engage with potential customers in a personalized and meaningful manner. In this article, we will explore how conversational marketing can help B2B companies boost sales and build lasting
Content marketing is a powerful tool for businesses looking to establish themselves as industry leaders, connect with potential customers and drive growth. However, as the volume of content being produced increases, it can be challenging to maintain the same level of quality. Many marketers believe that a high volume of content leads to lower quality, but the truth is that
In the world of marketing, data has become the lifeblood of every organization’s operations. Marketers are continuously looking for ways to acquire customer data, especially first-party data, which has been proven to be the most valuable kind. But how should companies go about capturing this data in a way that protects customer privacy and drives growth? New research from Gartner
Marketing automation has revolutionized the way businesses engage with their customers. By streamlining and automating repetitive tasks and personalizing communication, companies can reach out to their audience more effectively. However, many marketing automation platforms are limited in their ability to deliver seamless, personalized experiences across various channels. That’s where customer journey orchestration (CJO) and AI-based machine learning algorithms come in
Marketing is the art of communicating the value of a product or service to potential customers with the aim of generating sales. The importance of marketing in any business cannot be overemphasized. Every entrepreneur or marketer understands the significance of effective marketing in the survival and growth of any business. Effective marketing requires not just one-sided communication but a great
Advertising is a powerful tool that can shape how people view products, brands, and people. Unfortunately, stereotypes and racial tropes often make their way into ad creative, regardless of intent. These biases can perpetuate harmful and inaccurate ideas about different groups, including Black women. In recent years, companies such as Bob Evans Farms have taken steps to eliminate these biases
As the world becomes more digitized, the importance of SEO in marketing is becoming more apparent. Search engine optimization (SEO) lies at the heart of any effective digital marketing campaign. One of the key areas of SEO is title tags, which are HTML tags that provide concise and compelling descriptions of a web page’s content. These tags appear in the
In the world of marketing, word of mouth is perhaps the most potent tool that a brand can leverage. It’s why influencer marketing is such a big hit – people trust recommendations from individuals they know and look up to. However, what if you could harness that same power from actual customers? That’s the beauty of advocacy marketing. In this
Marketing content is one of the most valuable assets for driving sales. However, research has shown that up to 70% of marketing assets produced by companies are not being used by their sales teams. This can result in lost opportunities and decreased revenue. In this article, we will explore the reasons why sales teams do not use marketing content and
Gone are the days when business decision-makers had to rely on whitepapers, surveys, and other marketing materials to stay up-to-date on the latest trends, news, and opinions in their respective industries. Today, podcasts have emerged as one of the most effective and preferred means of consuming business-related or thought leadership content. According to a report from Sapio Research, almost all
Marketing automation technology has become an essential tool for businesses looking to improve their ROI, streamline their marketing strategies, and better engage with their customers. By automating key aspects of their marketing efforts, companies can free up more time and resources to focus on other important business activities while still driving growth and success. In this article, we will explore
Data is the backbone of modern-day marketing. It provides businesses with invaluable insights into customer behavior, preferences, and demographics. However, with the growing concern for consumer privacy and the deprecation of third-party cookies, executing first-party data strategies that balance a value exchange with privacy is becoming more and more challenging. In this article, we take an in-depth look at Gartner’s
