Advertising is a powerful tool that can shape how people view products, brands, and people. Unfortunately, stereotypes and racial tropes often make their way into ad creative, regardless of intent. These biases can perpetuate harmful and inaccurate ideas about different groups, including Black women. In recent years, companies such as Bob Evans Farms have taken steps to eliminate these biases
As the world becomes more digitized, the importance of SEO in marketing is becoming more apparent. Search engine optimization (SEO) lies at the heart of any effective digital marketing campaign. One of the key areas of SEO is title tags, which are HTML tags that provide concise and compelling descriptions of a web page’s content. These tags appear in the
In the world of marketing, word of mouth is perhaps the most potent tool that a brand can leverage. It’s why influencer marketing is such a big hit – people trust recommendations from individuals they know and look up to. However, what if you could harness that same power from actual customers? That’s the beauty of advocacy marketing. In this
Marketing content is one of the most valuable assets for driving sales. However, research has shown that up to 70% of marketing assets produced by companies are not being used by their sales teams. This can result in lost opportunities and decreased revenue. In this article, we will explore the reasons why sales teams do not use marketing content and
Gone are the days when business decision-makers had to rely on whitepapers, surveys, and other marketing materials to stay up-to-date on the latest trends, news, and opinions in their respective industries. Today, podcasts have emerged as one of the most effective and preferred means of consuming business-related or thought leadership content. According to a report from Sapio Research, almost all
Marketing automation technology has become an essential tool for businesses looking to improve their ROI, streamline their marketing strategies, and better engage with their customers. By automating key aspects of their marketing efforts, companies can free up more time and resources to focus on other important business activities while still driving growth and success. In this article, we will explore
Data is the backbone of modern-day marketing. It provides businesses with invaluable insights into customer behavior, preferences, and demographics. However, with the growing concern for consumer privacy and the deprecation of third-party cookies, executing first-party data strategies that balance a value exchange with privacy is becoming more and more challenging. In this article, we take an in-depth look at Gartner’s
In the world of marketing, the race to create quality and insightful content is only becoming more difficult. With rising competition, shifting consumer preferences, and ever-changing search algorithms, marketers are under more pressure than ever before to produce content that stands out. However, in recent years, businesses have begun to leverage a new tool to increase content output and improve
The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also risen. Adobe, a leader in marketing software, has partnered with RainFocus, an event marketing technology company, to bring event marketing technology into its customer data platform. This partnership aims to boost marketing
Terminus launches Prospect Engine, a new data solution for go-to-market teams Terminus, a leading provider of account-based marketing (ABM) solutions, has announced the launch of its new data solution called Prospect Engine. This new offering is designed to help Go-To-Market (GTM) teams uncover high-quality accounts and contacts that are showing in-market buying signals but were previously unknown. In addition to
Undoubtedly, 2020 was a year of unprecedented change, accelerated by the Covid-19 pandemic that shook the world. As the year finally came to a close, many businesses looked forward to applying their learnings to 2021 and beyond. However, marketers should not only focus on the aftermath of 2020; they should also keep an eye on 2023, as it is shaping
Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing first and second-party data strategies. Data clean rooms (DCRs) can enable collaboration between brands, but they are not the superhero solution for marketing strategies. This article identifies how the importance of trustworthy
