Decision Making Archives | Page 110 of 139

Customer Data Management

Shifting Trends in CDP Usage Among Marketers: Evaluating the Decline and Predicting Future Prospects

As marketing strategies evolve in today’s digital age, the effective management and utilization of customer data have become paramount. Customer Data Platforms (CDPs) have emerged as valuable tools for marketers to consolidate and analyze customer information, enabling targeted and personalized marketing campaigns. This article explores the recent trends in CDP usage among marketers based on a survey, shedding light on

October 10, 2023

Data Science

Navigating the Evolving Ad Landscape: Beyond Data Cleanrooms

In an ever-evolving advertising industry, the adoption of data clean room (DCR) technology has emerged as a potential solution for marketers seeking to navigate the complexities of data privacy and consumer protection. However, while DCRs have gained significant traction in recent times, it is important to recognize that they are not a one-size-fits-all solution for all data needs. In this

October 9, 2023

Digital Marketing

Mastering the Sale: Harnessing Bottom-of-the-Funnel Content Strategies for Higher Conversion Rates

In today’s competitive business landscape, applying effective content strategies to your sales process is critical for driving growth and maximizing profits. At the bottom of the sales funnel, the stage where prospects are ready to make a purchase decision, having the right content is paramount. In this article, we will explore how understanding your prospects’ mindset, addressing their unique needs,

October 6, 2023

AI and ML

AI-Powered Future: Transforming the Landscape of Digital Marketing

The emergence of artificial intelligence (AI) has revolutionized the way businesses approach their marketing efforts. AI technology has become a fundamental component of modern marketing, offering unparalleled insights, predictive analytics, and the ability to deliver personalized customer experiences. Artificial Intelligence Marketing Platforms In essence, artificial intelligence marketing platforms are software that leverage AI technology to perform tasks and help marketers

October 6, 2023

Customer Experience (CX)

Leveraging Loyalty Programs — Retaining Customers and Boosting Business Success

In today’s highly competitive marketplace, acquiring new customers comes at a hefty price. Studies have shown that it is nearly three times more expensive to acquire new customers than to retain existing ones. This highlights the importance of focusing on customer retention strategies, particularly through effective loyalty programs. In this article, we will explore the benefits of loyalty programs, the

October 5, 2023

Digital Marketing

Revolutionizing Sales with Highspot’s Meeting Intelligence: A Deep Dive into the New Capability Designed to Boost Productivity

Highspot, the sales enablement platform known for increasing sales productivity, has announced its latest offering called Meeting Intelligence. This new capability aims to empower sales enablement teams by providing them with the tools to define, execute, and measure their strategic sales initiatives through sales managers. In this article, we will delve into the features of Highspot’s Meeting Intelligence and explore

October 5, 2023

Marketing Automation / Email Marketing

Revolutionizing Marketing Automation with Act-On Advanced Analytics & AI Capabilities

In today’s fast-paced digital landscape, marketing professionals rely heavily on data-driven insights to make informed decisions and drive successful campaigns. Act-On, a leading marketing automation platform, has taken a giant leap forward with its new AI-Powered Advanced Analytics package. This powerful offering goes beyond standard marketing reports, providing marketers with a flexible, customizable analytics solution that incorporates Natural Language Processing

October 5, 2023

Customer Experience (CX)

Rethinking Consumer Segmentation: Navigating the Complexities of Evolving Consumer Behavior

In a rapidly changing marketing landscape, consumer segmentation has long been a cornerstone of effective targeting. However, a recent survey reveals that a significant majority of UK marketers now question the relevance and effectiveness of this traditional approach. This article delves into the survey findings and explores the complexities of evolving consumer behavior, introducing an innovative concept called “segment by

October 5, 2023

Marketing Automation / Email Marketing

Intuit, Mailchimp, and Wix Announce Strategic Partnership: A New Era in Digital Marketing and Business Operations

In a strategic collaboration, Intuit and Wix have joined forces to provide users with stronger functionality and enhanced marketing capabilities. The aim of this partnership is to drive customer engagement and increase sales growth. By connecting CRM data between the platforms, users will benefit from a seamless experience that allows them to manage and grow their businesses effectively. Overview of

October 5, 2023

B2B Marketing

The Evolution of Account-Based Marketing and Account-Based Experience: Adapting to Evolving Buyers

Account-Based Marketing (ABM) has revolutionized the way businesses approach marketing, shifting from a high-volume, lead-focused approach to a more targeted and personalized strategy. However, as buyer behavior and expectations continue to evolve, there is a need for a more comprehensive and integrated approach – Account-Based Experience (ABX). This article explores the evolution of ABM and ABX, the changing B2B buyer

October 4, 2023

Content Marketing Technology

Revolutionizing Content Marketing: A Story of an Audience-Centric Approach and Remarkable Growth

In today’s digital age, a robust content marketing strategy is vital for organizations to effectively connect with their target audience. However, visionary leaders understand that the true power lies in continual audience growth, transforming it into a valuable asset. This article explores the inspiring journey of the National Multiple Sclerosis Society (NMSS) as they shifted their focus towards becoming an

October 4, 2023

Content Marketing Technology

Citizens Bank’s Transformation: Building Trust, Embracing Digital Channels, and Leveraging Data

In today’s highly competitive market, building trust and authority with customers is crucial for businesses to establish strong and lasting relationships. Citizens Bank recognized this and undertook a significant transformation in their content strategy, embracing new channels like TikTok and leveraging data to enhance their marketing efforts. The shift to digital-first behavior The COVID-19 pandemic accelerated the shift towards digital-first

October 4, 2023