Highspot, the sales enablement platform known for increasing sales productivity, has announced its latest offering called Meeting Intelligence. This new capability aims to empower sales enablement teams by providing them with the tools to define, execute, and measure their strategic sales initiatives through sales managers. In this article, we will delve into the features of Highspot’s Meeting Intelligence and explore
In today’s fast-paced digital landscape, marketing professionals rely heavily on data-driven insights to make informed decisions and drive successful campaigns. Act-On, a leading marketing automation platform, has taken a giant leap forward with its new AI-Powered Advanced Analytics package. This powerful offering goes beyond standard marketing reports, providing marketers with a flexible, customizable analytics solution that incorporates Natural Language Processing
In a rapidly changing marketing landscape, consumer segmentation has long been a cornerstone of effective targeting. However, a recent survey reveals that a significant majority of UK marketers now question the relevance and effectiveness of this traditional approach. This article delves into the survey findings and explores the complexities of evolving consumer behavior, introducing an innovative concept called “segment by
In a strategic collaboration, Intuit and Wix have joined forces to provide users with stronger functionality and enhanced marketing capabilities. The aim of this partnership is to drive customer engagement and increase sales growth. By connecting CRM data between the platforms, users will benefit from a seamless experience that allows them to manage and grow their businesses effectively. Overview of
Account-Based Marketing (ABM) has revolutionized the way businesses approach marketing, shifting from a high-volume, lead-focused approach to a more targeted and personalized strategy. However, as buyer behavior and expectations continue to evolve, there is a need for a more comprehensive and integrated approach – Account-Based Experience (ABX). This article explores the evolution of ABM and ABX, the changing B2B buyer
In today’s digital age, a robust content marketing strategy is vital for organizations to effectively connect with their target audience. However, visionary leaders understand that the true power lies in continual audience growth, transforming it into a valuable asset. This article explores the inspiring journey of the National Multiple Sclerosis Society (NMSS) as they shifted their focus towards becoming an
In today’s highly competitive market, building trust and authority with customers is crucial for businesses to establish strong and lasting relationships. Citizens Bank recognized this and undertook a significant transformation in their content strategy, embracing new channels like TikTok and leveraging data to enhance their marketing efforts. The shift to digital-first behavior The COVID-19 pandemic accelerated the shift towards digital-first
In today’s fast-paced business landscape, improving marketing’s ability to report on return on investment (ROI) has emerged as a top initiative for organizations. The ability to understand and communicate the value of marketing efforts in relation to organizational goals is fundamental for sustainable business growth. In this article, we explore the crucial role of connected reporting in Account-Based Marketing (ABM)
In today’s competitive sales environment, ethics play a crucial role in establishing a positive reputation and fostering strong customer relationships. The impact of unethical sales practices can be detrimental, leading to damaged trust, customer dissatisfaction, and a negative brand image. However, by prioritizing integrity and ethical behavior in sales, you can create numerous benefits for yourself, your customers, and your
Account-Based Marketing (ABM) has emerged as a powerful approach for organizations to target high-value accounts and achieve better sales alignment. However, many have failed to grasp the true essence of ABM, resulting in ineffective strategies and missed opportunities. In this article, we will delve into the common misunderstandings and misconceptions surrounding ABM, explore its promises, highlight a successful case study,
In today’s competitive digital landscape, content marketing has become an essential strategy for businesses to connect with their target audience. However, simply promoting products or services is no longer enough to capture attention and loyalty. Instead, effective content marketing requires storytelling – the art of crafting fascinating and engaging narratives that resonate with the audience. Definition and Importance of Storytelling
In the evolving landscape of digital marketing, the reliance on third-party cookies has diminished due to increased privacy concerns and shifting regulations. As marketers navigate these changes, it is becoming increasingly crucial to develop a strong first-party data strategy. This article explores the significance of data collaboration and outlines various approaches to leverage different types of data for effective marketing,
