Customer Data Platforms
In a landmark development, Lotame has significantly enhanced its ongoing collaboration with The Weather Company by integrating AWS Clean Rooms, setting a new standard for data collaboration and
June 19, 2024
Tag
Data Marketing
Data Science
In the relentless pace of today’s business landscape, B2B companies are continually searching for innovative ways to enhance their lead generation strategies. The emergence of data analytics as
May 9, 2024
Data Science
In today’s cutthroat retail sector, understanding which marketing pathways effectively boost sales is key to optimizing investment returns. While once the last-click attribution reigned supreme, the advent of
March 18, 2024
Customer Experience (CX)
In the current competitive market, customer experiences are crucial for business success. Leveraging data wisely is central to creating engaging customer journeys. Businesses have access to vast amounts
February 12, 2024
Data Science
In today’s digital age, businesses have access to unprecedented amounts of data. The challenge lies in harnessing the power of this data and transforming it into valuable insights
November 6, 2023
ABM Marketing Technology
Mastering Account-Based Marketing: Understanding Customers, Collaborating Teams, and Leveraging Data
In the rapidly evolving landscape of B2B marketing, successful Account-Based Marketing (ABM) hinges on understanding your best-fit customers and providing a robust customer experience that secures the most
June 28, 2023
ABM Marketing Technology
In the fascinating realm of Account-Based Marketing (ABM), where data and creativity fuel strategies, navigating the challenges and ethical considerations that lie in wait is paramount. In this
June 25, 2023