Data Analysis Archives | B2Bdaily.com

Robotic Process Automation In Fintech

Revolutionizing Finance: AI Personalization by Personetics

In today’s rapidly changing financial landscape, banks and financial institutions face the immense challenge of addressing an ever-growing need for personalized services that cater specifically to individual customers. This need arises from the erosion of personal interactions due to technological advances that, while innovative, have often neglected the familiarity and understanding that were once hallmarks of banking. Cognitive banking, employing

May 16, 2025

Cyber Security

Unlocking Cyber Defense: Context in Threat Intelligence Feeds

In today’s rapidly advancing digital landscape, threats targeting organizations are constantly evolving, with cyber adversaries employing increasingly sophisticated methods. As cyber threats become more pervasive and complex, organizations find themselves in a continuous battle to safeguard their digital assets against these dangers. Threat intelligence feeds, which provide streams of real-time data about malicious activity, have emerged as a crucial tool

May 16, 2025

Marketing Automation / Email Marketing

Marketing Automation Tools Boost SME Success and Growth

In today’s business landscape, small and mid-sized enterprises (SMEs) face a myriad of challenges, especially when it comes to carving out a niche in the competitive digital marketplace. The need for efficient marketing strategies tailored to budgetary constraints and limited resources is more pressing than ever. As a response to these challenges, a new wave of marketing automation tools has

May 15, 2025

DevOps

Optimizing Government IT: Agentic Workflows vs Zero-Shot AI

Government agencies have increasingly integrated advanced AI solutions into their operations, seeking ways to enhance efficiency and precision in handling vast datasets. As departments such as Defense (DoD) and Treasury (IRS) are tasked with managing national security, tax compliance, and financial operations, the deployment of agentic workflows and zero-shot AI models becomes essential to optimize these complex processes. By evaluating

May 15, 2025

Enterprise Applications

Unlock Business Efficiency with Microsoft Power Platform

In today’s fast-paced and ever-evolving business landscape, organizations face the constant challenge of scaling operations while improving customer experiences. Microsoft Power Platform emerges as a vital solution to meet these demands, offering a suite of low-code, AI-enabled tools designed to automate, analyze, and innovate. Seamlessly integrating with the Microsoft stack, including Dynamics 365, Business Central, and Customer Engagement, Power Platform

May 15, 2025

B2B Marketing

AI Revolutionizes B2B Content Marketing with Viral Strategies

In the fast-paced landscape of B2B content marketing, artificial intelligence is emerging as a game-changer by redefining strategies and maximizing impact. As traditional marketing methods such as conferences and cold calling become less effective, businesses are compelled to explore innovative ways to reach and engage their audience. This shift is personified by Eric, a former professional gamer and now a

May 15, 2025

Customer Experience (CX)

Embracing Hyper-Personalization: The Future of eCommerce

In today’s rapidly evolving digital landscape, hyper-personalization in eCommerce has emerged as an essential element for businesses seeking to thrive in a competitive marketplace. As consumer preferences continue to shift towards tailored shopping experiences, brands are leveraging cutting-edge technologies to meet these demands. The drive for personalization is fueled by the promise of increased customer engagement, loyalty, and conversions. High

May 15, 2025

Robotic Process Automation In Fintech

AI Revolutionizing Banking: Efficiency, Security, and Engagement

In today’s rapidly evolving financial landscape, artificial intelligence (AI) is driving unprecedented changes within the banking sector. This transformation is marked by significant enhancements in customer interactions, risk management, data handling, regulatory compliance, and more. AI is not only reshaping traditional banking practices but is also paving the way for innovative strategies. By integrating AI technologies, banks are becoming more

May 15, 2025

Enterprise Applications

Oracle NetSuite Pushes Autonomous AI in ERP Evolution

In an increasingly digitalized world, enterprises are constantly on the lookout for innovative solutions to streamline their operations. Within this context, Oracle NetSuite has been prominently steering its enterprise resource planning (ERP) systems toward a more intelligent and automated future. During this year’s SuiteConnect conference in London, Evan Goldberg, Executive Vice President of Oracle NetSuite, shared insights on the evolving

May 15, 2025

Cyber Security

Unified Security: Integrating Forensics, XDR, and EDR Strategies

In recent advancements in cybersecurity, the integration of digital forensics, Extended Detection and Response (XDR), and Endpoint Detection and Response (EDR) is becoming crucial. The era when isolated security tools sufficed is behind us as cyber threats grow more sophisticated and targeted. To safeguard digital infrastructures, an interconnected security framework emerges as essential. This unified approach not only enhances the

May 15, 2025

Digital Marketing

AppLovin Transforms Ad Industry with AI-Powered AXON Platform

AppLovin Corporation has firmly established itself as a formidable innovator within the digital advertising sector through its strategic transformation. Originally, the company gained prominence in the mobile gaming arena, yet it has decisively pivoted toward AI-powered digital advertising. This significant shift is underscored by AppLovin’s unveiling of its flagship AI platform, AXON. By harnessing the capabilities of AXON, AppLovin aims

May 14, 2025

Digital Marketing

Can PPC Transform Marketing and Sales Alignment by 2025?

In today’s digital age, Pay-Per-Click (PPC) advertising has evolved beyond simply driving website traffic and has become a fundamental component in enhancing the synergy between marketing and sales teams. As businesses seek to optimize their reach and performance, PPC emerges as a sophisticated tool to align marketing’s creative outreach with sales’ conversion-focused goals. With constant advancements in digital marketing over

May 14, 2025