As content marketing continues to dominate the digital landscape, it’s important for brands to have a strong understanding of their purpose and goals when creating content. One way to achieve this is by developing a content marketing mission statement. This short statement summarizes the overarching purpose of your brand’s content marketing efforts and activities and serves as an important guiding
Content marketing has become an essential part of the business strategy, with more and more companies investing in it every year. But the question is, how much should you allocate to your content marketing budget? The answer is not simple as it will depend on your company’s size, industry, objectives, among other factors. In this article, we will explore some
As a website owner, it is essential to keep your website up-to-date and clutter-free. An essential part of this is cleaning up your website’s content. Over time, you may have accumulated outdated or irrelevant pages, which can negatively impact your site’s user experience, search engine optimization (SEO), and overall performance. In this article, we will walk you through a step-by-step
Marketing content is one of the most valuable assets for driving sales. However, research has shown that up to 70% of marketing assets produced by companies are not being used by their sales teams. This can result in lost opportunities and decreased revenue. In this article, we will explore the reasons why sales teams do not use marketing content and
Gone are the days when business decision-makers had to rely on whitepapers, surveys, and other marketing materials to stay up-to-date on the latest trends, news, and opinions in their respective industries. Today, podcasts have emerged as one of the most effective and preferred means of consuming business-related or thought leadership content. According to a report from Sapio Research, almost all
Marketing is one of the key pillars of business growth. A company’s marketing content acts as a catalyst that helps to reach out to the target audience, communicate the benefits of their products or services, and create demand. However, too much self-promotion in marketing content can end up alienating the audience. Therefore, it is crucial to learn how to strike
In the world of marketing, the race to create quality and insightful content is only becoming more difficult. With rising competition, shifting consumer preferences, and ever-changing search algorithms, marketers are under more pressure than ever before to produce content that stands out. However, in recent years, businesses have begun to leverage a new tool to increase content output and improve
In today’s fast-paced business environment, it is crucial to balance process and content to achieve remarkable results. The ongoing dilemma of whether to prioritize process or content can be a tricky one to navigate. However, both are integral to achieving success. In this article, we will discuss the importance of balancing process and content, the role of standardized and repeatable
As a blogger or content creator, your goal is to attract as many readers to your website as possible. However, not all content is created equal. Some content has the potential to rank higher, generate more revenue, attract more backlinks, and drive more traffic. This is where the concept of weighted content comes in. In this article, we will explore
You’ve likely heard the statistic before: consistent content results in 55% more visitors and 67% more leads. However, achieving consistency through consistently producing high-quality content on a regular schedule can be difficult without scaling your content marketing operation. Scaling involves increasing production while simultaneously growing your resources and refining your efforts. When done correctly, you’ll have the ability to amplify
The concept of the Buyer’s Path is a crucial one for any business to understand. It is the journey that customers take when deciding to purchase a product or service, and it starts with becoming aware of a product or service and evaluating the options available before ultimately making a choice. By understanding the buyer’s path, businesses can create content
The world of business-to-consumer (B2C) marketing is an ever-changing landscape, requiring companies to be agile in order to stay ahead of their competition and appeal to their target audiences. With the global pandemic shifting the way many companies do business, B2C marketers have had to adjust their messaging and targeting strategies to stay afloat. This, combined with the challenges of
