Demandbase, a leader in the account-based GTM platform industry for B2B enterprises, has been named a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024." This prestigious recognition highlights Demandbase’s exceptional performance across various areas, particularly in account-based advertising and overall platform flexibility. Forrester’s comprehensive evaluation of 12 platforms based on 23 distinct criteria underscores the strengths of
The ongoing tug-of-war between corporate mandates for a full return to office (RTO) and employees’ desire for continued work flexibility has created diverse and dynamic strategies. As organizations strive to balance productivity with employee satisfaction, a new approach known as ‘shadow policies’ has emerged. This article delves into the nuances of this phenomenon, exploring its origins, implementation, and implications in
Yext, Inc. (NYSE: YEXT), a notable leader in the digital presence sector for multi-location brands, has taken a groundbreaking step by acquiring Hearsay Systems, a leader in digital client engagement for financial services. This strategic acquisition signifies a pivotal milestone, setting the stage for the first comprehensive end-to-end digital presence platform in the industry. By combining Yext’s advanced digital presence
Business-to-Business (B2B) marketing is continuously evolving, and content syndication has emerged as a powerful strategy. By redistributing content across various third-party platforms, companies can achieve greater visibility, generate qualified leads, and position themselves as thought leaders in their industry. This practice of leveraging multiple external platforms to disseminate digital content offers a variety of benefits that can significantly enhance a
The email landscape is undergoing a substantial transformation with major service providers like Google, Yahoo, and Apple enforcing stringent DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies. Microsoft is also expected to follow this path shortly. For e-commerce retailers, where email is a fundamental communication tool, adapting to these new requirements is both an urgent matter and a strategic move.
As the year inches toward its close, the tech world is abuzz with anticipation for the OnePlus Ace 5, a premium mid-range smartphone poised to enhance OnePlus’ portfolio. The OnePlus Ace 5 is expected to make its debut before the end of 2024, offering a series of significant upgrades compared to its predecessor, the Ace 3/12R. These anticipated enhancements strongly
The OPPO Find X8 Pro is set to debut as a next-generation flagship-series Android smartphone in 2024, with promises of significant enhancements in battery life and performance. This highly anticipated release will include three variants: the Find X8, Find X8 Pro, and the high-end Find X8 Ultra. The key highlight of these upcoming models centers on their significantly enlarged battery
As the technological landscape continues to evolve at breakneck speed, OPPO is preparing to launch its latest mid-range smartphones, the Reno13 and Reno13 Pro, by the end of 2024. These new models are poised to surpass their predecessors in terms of battery capacity and charging speed, promising to elevate user experience to unprecedented levels. Both the Reno13 and Reno13 Pro
Xiaomi, a company well-known for its keen ability to blend innovation with affordability, is preparing to launch its latest entry in the Poco series: the Poco C75. Following the recent success of the Poco M6 Plus 5G, and looking forward to the highly anticipated F7 flagship series set to debut in 2025, Xiaomi aims to captivate budget-conscious consumers with the
Chase and DoorDash have recently expanded their partnership to incorporate new grocery benefits for Chase Sapphire and other consumer-branded credit cards. This venture is designed to enrich the value proposition for Chase cardholders, offering more perks through DoorDash’s extensive local commerce platform. By optimizing their collaboration, Chase and DoorDash aim to provide consumers with greater savings and convenience on groceries,
DMi Partners, a widely recognized full-service performance marketing agency, has recently achieved a significant milestone by becoming an official TikTok Partner. This new designation highlights DMi Partners’ commitment to utilizing TikTok’s innovative ecosystem to drive client success through advanced tools, insights, and support. Their expertise in affiliate and influencer marketing now fully extends into TikTok’s rapidly expanding marketplace. Boosting Engagement
Trust Payments, a global leader in customer commerce solutions, achieved a significant milestone by surpassing £1 billion in monthly processing volumes as of July 2024. This landmark achievement highlights the company’s rapid growth trajectory and its strategic positioning within the payments industry. Founded in 2019, Trust Payments has quickly emerged as a formidable player, offering a diverse range of technological
