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Business Strategy

Huntington Bank Enhances Digital Wallets with Entrust Integration
Digital Lending / Digital Payments
Huntington Bank Enhances Digital Wallets with Entrust Integration

In an era characterized by rapid technological advancements, Huntington Bank is taking significant strides to enhance its digital wallet capabilities. By partnering with Entrust, a leader in identity-centric financial solutions, Huntington Bank aims to offer secure, innovative, and convenient services to its cardholders. This collaboration reflects a commitment to delivering cutting-edge technology solutions that blend security and ease of use.

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October 25, 2024
What’s New in Windows 11’s KB5044380? Advanced Features and Fixes
End User Computing
What’s New in Windows 11’s KB5044380? Advanced Features and Fixes

The latest update from Microsoft for Windows 11 has arrived in the form of the KB5044380 preview. While the official rollout is slated for the upcoming Patch Tuesday, this preview has already managed to generate a lot of interest. It introduces a blend of new features and crucial fixes aimed at enhancing the overall user experience on Windows 11 systems.

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October 25, 2024
How Will AI-Powered Features in Microsoft Photos Revolutionize Editing?
End User Computing
How Will AI-Powered Features in Microsoft Photos Revolutionize Editing?

Microsoft has rolled out a significant update to its Photos app, introducing powerful AI capabilities designed to enhance and elevate the user experience. For users of Copilot+ PCs equipped with Snapdragon processors, the new image upscaling feature and optical character recognition (OCR) promise to deliver superior photo editing and text extraction functionalities. This latest update, initially available in preview for

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October 25, 2024
Wealthtime Teams with Wipro and GBST for Advanced Wealth Platform
Digital Wealth Management
Wealthtime Teams with Wipro and GBST for Advanced Wealth Platform

Wealthtime has recently announced a partnership with Wipro and GBST to develop a cutting-edge, digital-first platform tailored for the wealth management and advisory market. By consolidating its current Wealthtime and Wealthtime Classic platforms into a single, heightened offering, Wealthtime seeks to leverage GBST’s advanced technology alongside Wipro’s expertise in digital transformation. This initiative underscores the collaboration’s mission to drive technological

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October 25, 2024
Mastering Diverse Markets: Strategies for Modern Sales Professionals
Digital Marketing
Mastering Diverse Markets: Strategies for Modern Sales Professionals

The sales profession has undergone a significant transformation over the years. From the days of flipping through the Yellow Pages and using flip charts to the modern age of digital demos and AI-driven analytics, the tactics and tools sales professionals use have evolved. But beyond technology, one of the critical aspects of modern sales success is the ability to navigate

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October 24, 2024
Is Norway’s Age Limit Hike the Right Move to Protect Kids Online?
Digital Marketing
Is Norway’s Age Limit Hike the Right Move to Protect Kids Online?

Norway has taken a decisive step to shield its youth from the potentially harmful effects of social media by increasing the minimum age requirement for using these platforms to 15. Prime Minister Jonas Gahr Støre has emphasized the urgency of protecting young minds from the manipulative practices of tech companies, which are said to adversely affect children’s mental health by

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October 24, 2024
Salesforce Capitalizes on AI Amid Market Challenges and Growth Opportunities
Customer Data Management
Salesforce Capitalizes on AI Amid Market Challenges and Growth Opportunities

Salesforce, a leading player in the Customer Relationship Management (CRM) software market, is navigating a rapidly changing landscape defined by technological advancements, dynamic market conditions, and economic uncertainties. As the CRM market is anticipated to grow significantly, with Gartner forecasting a 14.7% increase in spending on CRM solutions in 2024, Salesforce’s comprehensive suite of cloud-based tools and strategic forays into

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October 24, 2024
Is Account-Based Selling the Future for B2B Sales Strategies?
B2B Marketing
Is Account-Based Selling the Future for B2B Sales Strategies?

In the shifting landscape of B2B sales, the traditional models focused on casting wide nets and capitalizing on volume are increasingly giving way to more strategic methodologies. One such approach that has garnered significant attention is Account-Based Selling (ABS). This model, emphasizing personalization and strategic engagement, is being hailed as the future for B2B sales. But what exactly makes ABS

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October 24, 2024
Habits of Top-Tier Account-Based Marketers
B2B Marketing
Habits of Top-Tier Account-Based Marketers

Account-Based Marketing (ABM) has firmly established itself as a pivotal strategy for businesses seeking to achieve higher engagement and an improved return on investment (ROI). There are four primary habits that set leading ABM strategies apart: maintaining a focus on a 1:1 model, prioritizing ABM over traditional demand generation approaches, curating an advanced technology stack, and striking an effective balance

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October 24, 2024
How Do SEO Experts Drive Business Success in Los Angeles?
Content Marketing Technology
How Do SEO Experts Drive Business Success in Los Angeles?

In a city as competitive as Los Angeles, standing out online is crucial for business success. SEO experts play a critical role in enhancing a business’s online visibility through a multifaceted approach involving keyword research, on-page optimization, content strategy, technical SEO, and off-page optimization. Let’s delve deeper into how these professionals contribute to business growth in LA. The Importance of

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October 24, 2024
How Generative AI Transforms B2B Content Marketing for Efficiency
Content Marketing Technology
How Generative AI Transforms B2B Content Marketing for Efficiency

In today’s rapidly evolving digital landscape, the integration of generative AI into B2B content marketing strategies is proving to be a game-changer, addressing various challenges while enhancing overall marketing efforts. Generative AI has emerged as a valuable ally for marketers by automating content creation, personalizing email campaigns, aiding in content ideation and strategy, managing social media, and improving SEO. Automated

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October 24, 2024
Effective Content Strategies for Boosting B2B Digital Sales
Content Marketing Technology
Effective Content Strategies for Boosting B2B Digital Sales

B2B e-commerce has undergone a profound transformation, primarily catalyzed by the pandemic. This shift has necessitated businesses to rethink their sales and marketing strategies, emphasizing the creation and implementation of content to support digital sales. As companies navigate this digital landscape, the key lies in producing engaging, informative, and relevant content that meets the evolving expectations of B2B buyers. The

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October 24, 2024
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