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Business Strategy

Enhance Accessibility and Customer Service with AI Text-to-Speech Solutions
AI and ML
Enhance Accessibility and Customer Service with AI Text-to-Speech Solutions

In today’s competitive business environment, enhancing customer service and accessibility is crucial for success. AI-driven text-to-speech (TTS) solutions are making a significant impact by offering unprecedented benefits. This article explores how integrating TTS technology can optimize operations, improve customer experiences, and extend business reach. Streamlining Customer Support and Service Enhancing Customer Interactions with TTS Incorporating TTS AI into customer service

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October 28, 2024
How is Snowplow Revolutionizing Marketing with Snowflake’s AI Data Cloud?
Customer Data Management
How is Snowplow Revolutionizing Marketing with Snowflake’s AI Data Cloud?

Snowplow has been recognized as a Leader in the Analytics & Data Capture category in the 2025 edition of Snowflake’s Modern Marketing Data Stack report. The comprehensive report examines how approximately 9,800 Snowflake customers utilize various technologies and tools, highlighting the best practices in leveraging the Snowflake AI Data Cloud for marketing purposes. This year’s analysis underscores three major shifts

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October 28, 2024
AI Revolutionizes Brand Safety with Automated Influencer Vetting Tools
AI and ML
AI Revolutionizes Brand Safety with Automated Influencer Vetting Tools

In the rapidly evolving marketing landscape, influencer partnerships have become crucial for brands aiming to connect authentically with their audience. Yet, these collaborations come with significant risks due to the unpredictable behavior of influencers. While influencers offer brands a valuable means of engaging with younger, digital-native audiences, their actions can sometimes run counter to company values, leading to potential damage

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October 28, 2024
How Is Ketch Revolutionizing Consent Management in Data-Driven Marketing?
Customer Data Management
How Is Ketch Revolutionizing Consent Management in Data-Driven Marketing?

Ketch has been recognized as “One to Watch” in the Consent Management category of Snowflake’s Modern Marketing Data Stack 2025 report, underscoring its significance in the evolving landscape of data-driven marketing. Snowflake, an AI Data Cloud company, annually releases this report to identify leading technologies and tools used by its 9,800 customers to optimize marketing strategies. The 2025 edition emphasizes

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October 28, 2024
RudderStack Recognized in Snowflake’s 2025 Marketing Data Stack Report
Customer Data Management
RudderStack Recognized in Snowflake’s 2025 Marketing Data Stack Report

RudderStack has secured its place as a "one to watch" Customer Data Platform (CDP) in the latest Modern Marketing Data Stack report for 2025, published by Snowflake, an influential name in the AI Data Cloud sector. This comprehensive report, now in its third edition, evaluates a variety of tools and technologies that marketers use against the backdrop of rapidly evolving

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October 28, 2024
G.Skill and Kingston Push DDR5 to New Limits with Intel Core Ultra 200
Hardware
G.Skill and Kingston Push DDR5 to New Limits with Intel Core Ultra 200

In a stunning display of technological prowess, memory manufacturers G.Skill and Kingston have recently pushed the boundaries of DDR5 memory overclocking, achieving speeds that nearly double those officially supported by the new Intel Core Ultra 200 series CPUs. Both companies have succeeded in surpassing 12,000 MT/s in their overclocking endeavors, though this remarkable feat was accomplished under highly specific and

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October 28, 2024
Sourcing Top Content Writers to Boost SEO and Marketing Success
Content Marketing Technology
Sourcing Top Content Writers to Boost SEO and Marketing Success

Finding exceptional content writers is crucial for any organization looking to enhance its SEO and marketing efforts. High-quality content not only provides valuable information for users but also improves organic search rankings and attracts backlinks. This guide outlines effective strategies and methodologies to source top-notch content writers that align with your specific business goals. Assessing Your Content Needs Understanding your

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October 28, 2024
How Can We Alleviate Pressure on Middle Managers Post-COVID?
Talent-Management
How Can We Alleviate Pressure on Middle Managers Post-COVID?

The landscape of middle management has always been challenging, but the post-COVID environment has added layers of complexity that make these roles even more demanding. Middle managers are the bridge between senior executives and frontline employees, and their ability to balance these responsibilities has never been more crucial. Understanding and mitigating their pressures can promote both personal and organizational success.

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October 28, 2024
Avoiding AI Overwhelm: Tips to Stay Productive Without Burning Out
Talent-Management
Avoiding AI Overwhelm: Tips to Stay Productive Without Burning Out

As generative AI tools constantly evolve, business owners and marketers face the challenge of learning how to use these tools effectively without getting overwhelmed. The rapid advancements and new capabilities introduced almost daily can create a sense of urgency and stress, causing even the most tech-savvy professionals to experience burnout. Recently, I experimented with Claude, an AI assistant, attempting to

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October 28, 2024
Tech Advances B2B in APAC: Machine Commerce, Supply Chain, Speed
Fintech Blockchain
Tech Advances B2B in APAC: Machine Commerce, Supply Chain, Speed

The Asia-Pacific (APAC) region is poised for a seismic shift in its B2B landscape by 2030. As businesses navigate through the transformative changes ahead, the role of advanced technologies such as IoT, AI, data analytics, and blockchain will become increasingly critical. From machine-to-machine commerce to enhanced supply chain traceability and faster market entry, these technologies promise to reshape the industry.

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October 25, 2024
Payoneer Pushes B2B Growth with Skuad Acquisition Under New CEO
Payroll
Payoneer Pushes B2B Growth with Skuad Acquisition Under New CEO

John Caplan, the relatively new CEO of Payoneer Global, has been steering the company on a strategic path of growth through targeted acquisitions. The most recent milestone in this journey is the purchase of Singapore-based Skuad for $61 million, with an additional $20 million contingent on performance metrics. This acquisition marks the third deal Payoneer has closed since Caplan’s takeover

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October 25, 2024
How Does Creative Automation Elevate Digital Advertising Efficiency?
Marketing Automation / Email Marketing
How Does Creative Automation Elevate Digital Advertising Efficiency?

Digital advertising is in constant evolution, driven by the perpetual need to capture consumer attention with compelling content. Amidst this dynamic backdrop, marketers face relentless pressure to produce high-quality ads, often struggling with resource limitations and time constraints. Creative automation emerges as a transformative solution, blending artificial intelligence with automation to streamline ad production and amplify performance. This article explores

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October 25, 2024
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