Helsinki-based DataCrunch, a rising star in the cloud infrastructure sector, has successfully raised €13 million in seed funding to expand its AI-optimized cloud computing services throughout Europe. This significant influx of capital was led by byFounders, with participation from renowned investment firms such as J12 Ventures, Local Tapiola, and Nordea. The funding positions DataCrunch to enhance its infrastructure by integrating
In a significant move aimed at revolutionizing the marketing landscape, Uptempo, a premier enterprise marketing planning platform, has unveiled a suite of new features designed to enhance the efficacy and return on investment (ROI) for global marketing teams. These enhancements are crafted to arm marketing executives with detailed insights into their spending, thereby allowing for more strategic decision-making that optimizes
In a detailed study conducted by Ecommpay in collaboration with IMRG, significant insights into the current state of eCommerce checkout processes have been unveiled, revealing substantial opportunities for improvement. The report delves into various aspects of checkout strategies and performance, highlighting key areas where changes are essential to enhance overall conversion rates. Currently, the average conversion rate for eCommerce platforms
Account-Based Marketing (ABM) has traditionally been associated with targeting large corporations with substantial budgets. However, its relevance and effectiveness are rapidly expanding into the realm of small and medium-sized enterprises (SMEs), given their significant contributions to the economy. This shift in focus means that the principles and strategies that have been successful with large companies are being adapted to engage
Integrating Account-Based Marketing (ABM) with Generative AI (GenAI) and reliable data can revolutionize the B2B marketing landscape. While ABM has proven effective in engaging accounts and converting leads to sales, it often falls short in closing deals efficiently. This article explores how combining ABM with GenAI enhances sales outcomes, relying on high-quality data, tailored content, and a shift from sales-centric
Zoho Corporation, a prominent global provider of business software, has announced a significant distribution agreement with SiS Distribution (Thailand) Public Company Limited (SiS). This move comes shortly after Zoho’s similar partnership with Ingram Micro in the UK and signals the company’s intent to expand its footprint in Thailand. The agreement will allow SiS to distribute a host of Zoho products,
In recent years, the adoption of DevOps has brought about significant changes in software development practices, fundamentally transforming the way businesses approach efficiency and speed in their processes. The driving force behind this shift is the growing need for organizations to deliver software faster without compromising quality. DevOps introduces a collaborative culture that effectively bridges the gap between development and
Litmus, a renowned email marketing platform, has once again elevated the industry’s standards by introducing a slew of innovative features aimed at enhancing email deliverability and engagement. These new functionalities, which include Sender Authentication in Litmus Email Guardian and Animated Video and Image Carousels in Litmus Personalize, underline Litmus’s commitment to providing comprehensive solutions for email marketers. At Litmus Live
In a notable shift from earlier this year, employee happiness is seeing an encouraging uptick, following a four-year low recorded in previous months. There has been a 3 percent increase in employee happiness since the second quarter, which is a rare occurrence for the third quarter. This boost is particularly significant as it marks the first time in a year
In today’s digital age, understanding your audience and engaging with them meaningfully is crucial for the success of any business. Social listening is an invaluable tool that empowers brands to gain actionable insights, create relevant content, and foster stronger customer relationships. This article explores the definition, importance, and multifaceted benefits of social listening, and how it can elevate your content
The significant impact of Marketing Technology (MarTech) on marketing teams’ transformation and future work dynamics cannot be overstated. As digital transformation continues to accelerate, MarTech has evolved from merely automating tasks to harnessing data for creating personalized, engaging consumer experiences. Consequently, MarTech is not just altering how marketing teams operate; it is fundamentally changing the composition of these teams and
The digital landscape is in a constant state of evolution, with marketers always seeking innovative methods to capture consumer attention and drive conversions. Among these strategies, full-funnel marketing has emerged as a pivotal approach. By engaging potential customers at every stage of their buying journey, full-funnel strategies offer a seamless and integrated marketing experience that can significantly enhance brand engagement
