In an era where technological advancements are transforming marketing strategies, a recent survey conducted by xGrowth in collaboration with Media Collateral unveils a significant shift in spending sentiment among marketing leaders in the Asia-Pacific (APAC) region. Anticipations are high for the upcoming years, with 43% of marketing leaders planning to boost their account-based marketing (ABM) budgets by 2025, a notable
The holiday season often brings a surge in consumer spending, with many shoppers seeking convenient ways to manage their finances. One increasingly popular option is the Buy Now, Pay Later (BNPL) scheme, which promises the ability to split payments into manageable installments, making it easier to purchase gifts and other items without an upfront expense. However, while BNPL can offer
Next week is Black Friday, a day many consumers wait and save for. But saving is not the only option to make the most of the heavy discounts. Black Friday is part of a big holiday shopping season, which is increasingly funded by “buy now, pay later” (BNPL). According to Forrester data, last year, some 33% of US and 41%
As millennials, individuals born between 1981 and 1996, become a significant segment of the investing population, wealth management firms must adapt to their unique preferences and demands. By 2024, millennials will include individuals up to the age of 43, marking their peak earning years and subsequently influencing the investment landscape in unprecedented ways. Traditionally, investing was dominated by older generations
As the holiday season approaches, a noteworthy trend has emerged among UK shoppers who are increasingly turning to Buy Now, Pay Later (BNPL) services for their holiday shopping. According to Marqeta’s State of Credit research, which surveyed over 1,000 UK consumers, an impressive 15% of shoppers plan to use BNPL options for their Christmas purchases this year. The research additionally
Elliptic Labs, a global frontrunner in the AI Virtual Smart Sensor industry, has unveiled two groundbreaking AI-driven virtual smart sensors on the Lenovo ThinkPad X1 Carbon Gen 13 Aura Edition. This innovative release includes an AI Virtual Human Presence Sensor, designed to detect user presence, optimizing both battery usage and security by enabling the device to enter sleep mode when
As technology advances at a breakneck pace and internet usage skyrockets, companies are increasingly investing in data centers to ensure their infrastructure can meet these escalating demands. Data centers serve as the nerve centers of our digital lives, providing indispensable services such as cloud storage, data security, and seamless connectivity. The expansion of cloud services has further fueled the need
In today’s rapidly evolving work environment, effective communication of the full range of health and well-being benefits to employees has become a significant challenge, particularly with the rise of hybrid work models. Research conducted by Towergate Employee Benefits reveals a surprising trend—only 53% of employers believe their employees have a comprehensive understanding of the benefits provided to them. This statistic
The marketing landscape is on the brink of a revolutionary transformation, primarily driven by the rise of Generative AI, especially as Google’s recent decision to maintain third-party cookies in its browsers has sparked a wave of strategic recalibrations. According to a recent study conducted by PrimeAudience, a notable 59% of US marketers anticipate that the significance of Generative AI will
UiPath, a prominent player in the Robotic Process Automation (RPA) industry, has recently been through a turbulent phase marked by executive resignations, disappointing financial guidance, and a significant drop in stock price. Despite these challenges, the company remains a frontrunner in the RPA market and showcases tremendous growth potential, particularly through the integration of artificial intelligence (AI) and automation solutions.
The rise of digital gaming has profoundly influenced mainstream culture, offering a peculiar yet potent avenue for brands to engage with their consumers innovatively. The global gamer population now exceeds three billion, and modern games have evolved into sophisticated ecosystems where consumers invest substantial time, exhibit profound engagement, and cultivate emotional connections. Recognizing this paradigm shift, forward-thinking brands are integrating
The manufacturing sector is undergoing a significant transformation in its marketing strategies, driven by technological advancements and evolving customer expectations. As we look towards 2025, it is crucial to understand the current state of content marketing within this industry, the challenges faced, and the emerging trends that will shape future strategies. This article delves into the insights gathered from a
