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Business Strategy

How Can Location-Based Marketing Transform B2B Digital Advertising?
Digital Marketing
How Can Location-Based Marketing Transform B2B Digital Advertising?

In today’s hyper-competitive business environment, location-based marketing (LBM) has emerged as a game-changer for mobile digital advertising, particularly within the Business-to-Business (B2B) sector. By leveraging geo-location marketing, businesses can create highly personalized campaigns that drive real-time engagement and optimize ad spend, resulting in unparalleled return on investment (ROI). This article explores the transformative impact of LBM on B2B digital advertising,

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Is the Financial Sector Ready to Ditch Excel for AI and Automation?
Robotic Process Automation In Fintech
Is the Financial Sector Ready to Ditch Excel for AI and Automation?

Despite living in an age of rapid technological advancement, the financial sector remains heavily reliant on outdated tools and methods, with an astounding 86% of finance professionals still using Microsoft Excel for tasks such as budgeting and forecasting. This reliance continues even as AI-driven and automated solutions have become prevalent across various industries. PayEm’s recent survey involving 270 finance professionals

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How Can You Customize Power BI Reports with Brand Colors?
Enterprise Applications
How Can You Customize Power BI Reports with Brand Colors?

Microsoft Power BI is a versatile tool that allows users to create and share dynamic, interactive reports. One of the standout features of Power BI is the ability to customize reports according to your brand’s colors, thus maintaining a cohesive visual identity across all business documents. Manually setting colors for each visualization in Power BI can be a tedious and

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Boosting Business Efficiency with Dynamics 365 Business Central Solutions
Enterprise Applications
Boosting Business Efficiency with Dynamics 365 Business Central Solutions

In today’s fast-paced business environment, operational efficiency is paramount for small and medium-sized enterprises (SMEs) striving to stay competitive. Microsoft Dynamics 365 Business Central, a comprehensive ERP (enterprise resource planning) solution, offers a unified platform to address and alleviate various operational pain points. This article explores how Dynamics 365 Business Central can transform business processes, streamline operations, and enhance decision-making

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How Will EdfaPay’s $5M Funding Boost SMEs in MENA and Beyond?
Digital Lending / Digital Payments
How Will EdfaPay’s $5M Funding Boost SMEs in MENA and Beyond?

Imagine a bustling marketplace where small and medium-sized enterprises (SMEs) struggle to keep up with the increasingly digital demands of consumers. In this rapidly evolving landscape, keeping financial operations smooth and efficient can be a significant challenge. EdfaPay, a Riyadh-based FinTech platform specializing in digital payments for SMEs in the MENA region, has successfully raised $5 million in a pre-Series

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Are GeForce RTX 40 Series Black Friday Deals Worth the Hype?
Hardware
Are GeForce RTX 40 Series Black Friday Deals Worth the Hype?

Black Friday is the perfect opportunity for gamers to upgrade their hardware at a discounted rate, and this year’s deals are no exception. Among the most appealing discounts available are those on the GeForce RTX 40 series graphics cards and gaming PCs, especially on Newegg. These discounts span a range of high-end models such as the ZOTAC Gaming GeForce RTX

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What’s New with Intel’s Arc B580 GPUs Competing Against AMD and NVIDIA?
Hardware
What’s New with Intel’s Arc B580 GPUs Competing Against AMD and NVIDIA?

As Intel gears up for the release of its Arc B580 graphics cards, the tech giant is positioning these new GPUs to go head-to-head with the latest mainstream offerings from AMD and NVIDIA. The Arc B580, powered by the Xe2 "Battlemage" architecture, represents a major step forward for Intel in the competitive GPU market. Among the highlights are two custom

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Google Dismantles Pro-China Propaganda Network GlassBridge
Cyber Security
Google Dismantles Pro-China Propaganda Network GlassBridge

In a decisive move to combat digital propaganda, Google has recently taken down an extensive pro-China propaganda network known as GlassBridge. This sophisticated network, active since at least 2022, leveraged a multitude of inauthentic websites and public relations firms to propagate Chinese state narratives. The firms involved in this complex operation—Shanghai Haixun Technology, Shenzhen Haimai Yunxiang Media, Shenzhen Bowen Media,

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How Does AI Enhance Your YouTube Experience?
AI and ML
How Does AI Enhance Your YouTube Experience?

Artificial intelligence has become a significant driving force behind YouTube’s phenomenal success by enabling a more personalized and engaging experience for its users. This technological marvel subtly intertwines with the platform’s interface to cater to millions of viewers worldwide without appearing excessively mechanical. YouTube’s AI capabilities run deep, adapting to user behavior and preferences in ways that were unimaginable a

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How TikTok Utilizes AI to Enhance User Experience and Engagement
AI and ML
How TikTok Utilizes AI to Enhance User Experience and Engagement

The rise of TikTok as a global phenomenon has been nothing short of remarkable, with over a billion monthly active users worldwide. This overwhelming popularity can be largely attributed to the platform’s use of cutting-edge artificial intelligence (AI) to create a highly personalized and engaging user experience. At the heart of this technological marvel are sophisticated AI algorithms that curate

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How Is AI Transforming Instagram Reels for Enhanced User Engagement?
AI and ML
How Is AI Transforming Instagram Reels for Enhanced User Engagement?

Instagram Reels, a popular and concise content format, has captured the attention of millions of users who relish watching short, entertaining videos. What distinguishes Reels from other video content is its dynamic personalization, largely driven by AI, which tailors the feed to cater to the individual preferences of each user. This has transformed the way users engage with the platform,

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Will the Moto G 5G (2025) Redefine Budget Smartphones with New Cameras?
Mobile
Will the Moto G 5G (2025) Redefine Budget Smartphones with New Cameras?

The tech world is abuzz with anticipation as leaked details about the upcoming Moto G 5G (2025) suggest that Motorola is gearing up for a substantial upgrade, particularly in the camera department. This new model appears to continue the revered tradition of the Moto G series by providing reliable smartphones with impressive performance at affordable prices. According to the latest

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