I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose passion for blending technology with marketing has revolutionized how businesses harness customer insights. With her extensive background in CRM marketing technology and customer data platforms, Aisha brings a unique perspective on customer onboarding and fraud prevention. In this interview, we dive into the critical role of onboarding
What happens when a banking giant in Southeast Asia joins forces with a global tech titan to revolutionize the financial landscape? Picture millions of customers experiencing seamless digital transactions, employees empowered by cutting-edge tools, and a bank fortified against ever-evolving cyber threats. Maybank, a leading financial institution in the ASEAN region, is making this vision a reality through a transformative
Setting the Stage for B2B Growth in the GCC In the bustling markets of the Gulf Cooperation Council (GCC) region, where economies like the UAE and Saudi Arabia drive innovation across oil, finance, and construction, a staggering statistic emerges: targeted email campaigns can boost B2B engagement rates by up to 30% when paired with verified lists. This insight underscores a
In the dynamic landscape of B2B marketing, the quest for precision and efficiency has never been more critical, especially amidst the economic challenges defining this year, and Account-Based Marketing (ABM) has emerged as a pivotal strategy. It allows companies to zero in on high-value accounts with tailored messaging that maximizes return on investment (ROI). Yet, as budgets tighten and interest
In an era where enterprise connectivity demands unprecedented speed and reliability, the integration of cutting-edge technology into 5G networks has become a game-changer for businesses worldwide. Imagine a scenario where network downtime is slashed by over 20%, and complex operational challenges are resolved autonomously, without the need for constant human intervention. This is the promise of Ericsson’s latest innovation, as
In an era where technology is reshaping industries at an unprecedented pace, the insurance sector stands at a critical juncture with the integration of artificial intelligence (AI) promising transformative change. Recent projections from Gartner indicate that AI software spending in insurance is expected to soar to $15.9 billion by 2027, reflecting a robust compound annual growth rate of 18.2% over
In an era where digital banking dominates, the sophistication of bank fraud has reached alarming heights, with scammers mimicking legitimate communications so convincingly that even savvy customers fall prey. A striking statistic reveals the gravity of this issue: financial losses due to fraud in banking communications have soared into billions annually, eroding trust between institutions and their clients. Artificial Intelligence
Unveiling a New Era in Data Center Memory Solutions Imagine a data center struggling to keep pace with the relentless demands of cloud computing and artificial intelligence, where memory bottlenecks threaten operational efficiency and scalability. This scenario is all too real for many enterprises today, as the exponential growth of data-intensive workloads pushes traditional memory architectures to their limits. Montage
The banking sector is undergoing a seismic shift as agentic AI and generative AI (Gen AI) emerge as game-changing forces, poised to redefine everything from operational workflows to customer interactions. These advanced technologies offer the promise of automating intricate processes, delivering highly personalized services, and achieving unprecedented cost efficiencies. Industry forecasts indicate that agentic AI could create as much as
Imagine a world where a single algorithm could determine hiring outcomes, customer service responses, or even financial approvals in mere seconds, impacting millions of lives without a trace of human intervention. This is no longer science fiction but a reality in 2025, where Artificial Intelligence (AI) drives business at an unprecedented pace. However, with such power comes the risk of
Imagine a world where a single tool can answer your questions, draft your emails, and even help with personal dilemmas—all in a matter of seconds. This is the reality shaped by ChatGPT, an AI conversational platform developed by OpenAI, which has rapidly become a cornerstone of modern communication. With over 700 million weekly active users sending around 2.5 billion messages
Setting the Stage for a Green Digital Infrastructure Imagine a world where every click, stream, and cloud upload contributes to a cleaner planet, yet the very facilities enabling this digital revolution consume vast amounts of energy, often from non-renewable sources, creating a stark paradox. Data centers, the unseen engines of the internet age, are at the heart of this issue,
