AI Archives | Page 14 of 695

Content Marketing Technology

Building Your Content Strategy for AI Search

The digital landscape is currently witnessing a significant divergence in how information is discovered, with the established principles of traditional search engine optimization (SEO) increasingly distinct from the emerging requirements of Generative Engine Optimization (GEO). As platforms like ChatGPT, AI Overviews, and Perplexity reshape user behavior, content creators face the complex challenge of remaining visible and relevant across both ecosystems.

December 16, 2025

AI and ML

Trend Analysis: Data-Centric Enterprise AI

The dizzying pace of innovation in artificial intelligence, with new models and benchmarks announced almost daily, has created an environment of intense pressure and a pervasive “paralysis of choice” for enterprise technology leaders. Amid this constant churn, a significant strategic trend is emerging: a decisive pivot away from the frantic chase for the latest state-of-the-art model and toward the foundational,

December 16, 2025

AI and ML

Trend Analysis: Agentic AI

The digital landscape is undergoing a fundamental transformation, moving beyond an era where artificial intelligence primarily served as a sophisticated oracle that answered our queries to one where it functions as a diligent agent that executes our intentions. This evolution marks the advent of agentic AI, a paradigm where autonomous systems are endowed with the capacity to understand goals, formulate

December 16, 2025

B2B Marketing

Why Is Spryker a Visionary in B2B Digital Commerce?

Today we’re joined by Aisha Amaira, a leading MarTech expert who lives at the intersection of CRM technology and customer data platforms. With B2B commerce rapidly shifting away from traditional models, we’ll be exploring how modern platforms are enabling this digital transformation. We’ll delve into the strategic impact of smart capital, how “agentic AI” is moving beyond buzzwords to solve

December 16, 2025

Data Science

What Is Shaping the Future of Data Engineering?

Beyond the Pipeline: Data Engineering’s Strategic Evolution Data engineering has quietly evolved from a back-office function focused on building simple data pipelines into the strategic backbone of the modern enterprise. Once defined by Extract, Transform, Load (ETL) jobs that moved data into rigid warehouses, the field is now at the epicenter of innovation, powering everything from real-time analytics and AI-driven

December 15, 2025

AI and ML

Trend Analysis: Agentic AI Infrastructure

From dazzling demonstrations of autonomous task completion to the ambitious roadmaps of enterprise software, Agentic AI promises a fundamental revolution in how humans interact with technology. This wave of innovation, however, is revealing a critical vulnerability hidden beneath the surface of sophisticated models and clever prompt design: the data infrastructure that powers these autonomous systems. An emerging trend is now

December 15, 2025

Enterprise Applications

Trend Analysis: Intelligent ERP Platforms

The fundamental nature of Enterprise Resource Planning systems is undergoing a profound transformation, shifting them from passive data repositories into proactive, intelligent business partners that actively shape corporate strategy. In a landscape defined by constant digital disruption, traditional ERP systems are increasingly unable to provide the agility and foresight businesses need to compete effectively. The move toward intelligent ERP platforms,

December 15, 2025

Robotic Process Automation In IT

Is It Time to Replace RPA With Agentic AI?

The strategic blueprints for enterprise automation are being quietly but decisively rewritten, moving beyond the simple execution of scripted tasks to embrace a future defined by intelligent, outcome-driven decision-making. For over a decade, Robotic Process Automation (RPA) served as the bedrock of digital transformation, digitizing manual workflows with commendable efficiency. However, the technological landscape has fundamentally evolved. The rise of

December 15, 2025

Digital Lending / Digital Payments

What Comes After Instant Payments in APAC?

After more than a decade spent constructing a world-class foundation of real-time payment infrastructure, the Asia-Pacific region has reached a profound inflection point where the conversation is no longer about the speed of transactions, but the quality of the outcomes they produce. The groundwork has been laid, and the ubiquitous presence of instant payments is now the assumed standard, not

December 15, 2025

Marketing Automation / Email Marketing

Trend Analysis: Email Marketing Evolution

The digital mailbox has transformed from a simple delivery point into a fiercely contested battleground for attention, where the average person receives over a hundred emails daily and simply reaching the inbox is no longer a victory. The true challenge is earning the click, the read, and the loyalty of the modern consumer. This analysis explores the fundamental evolution of

December 15, 2025

Recruitment-and-On-boarding

Trend Analysis: AI Hiring Laws

Algorithms are now making life-altering employment decisions, silently shaping careers and livelihoods by determining who gets an interview, who receives a job offer, and who is flagged as a potential risk. This shift from human intuition to automated processing has prompted a wave of legal scrutiny, introducing the critical term “consequential decisions” into the compliance lexicon. As states forge ahead

December 15, 2025

Content Marketing Technology

In 2026, AI Shifts SEO Focus From Traffic to Visibility

In a world where AI is rewriting the rules of online search, we’re joined by Aisha Amaira, a MarTech expert whose work lives at the dynamic intersection of technology and marketing. With a deep background in leveraging customer data platforms to unearth powerful insights, Aisha is perfectly positioned to guide us through the most significant SEO upheaval in decades. Today,

December 15, 2025