Home | MarTech | Customer Data Management

What Sets Hightouch Apart in the Cloud Infrastructure Revolution?

June 25, 2024

Image Credit: Freepik

What Sets Hightouch Apart in the Cloud Infrastructure Revolution?

Hightouch, an innovative leader in the Composable Customer Data Platform (CDP) market, has been honored in the Redpoint InfraRed 100, a prestigious list recognizing 100 promising private companies in Cloud Infrastructure. Redpoint Ventures launched the InfraRed 100 in 2023, highlighting industries poised for market transformation. Notable mentions from Redpoint’s portfolio include tech heavyweights like Snowflake and Netflix. Hightouch’s inclusion in this list underscores its transformative impact on cloud infrastructure, thanks to its unique approach to making enterprise data highly actionable for marketing, advertising, and operations.

Both Tejas Manohar and Kashish Gupta, Hightouch’s co-CEOs, emphasize that cloud data warehouses and data lakes have now become mainstream tools for enterprise data collection and unification. What sets Hightouch apart is its platform’s efficiency and cost-effectiveness in mobilizing this data for practical applications. The platform leverages the vast amounts of data stored in these warehouses and lakes, transforming it into actionable insights that drive better decision-making and operational efficiency. This recognition by Redpoint confirms Hightouch’s pivotal role in shaping the future of cloud infrastructure.

Hightouch’s Role in the Evolving Cloud Infrastructure Landscape

Hightouch, a trailblazer in the Composable Customer Data Platform (CDP) arena, has been honored on the Redpoint InfraRed 100 list. This prestigious list recognizes 100 promising private companies in Cloud Infrastructure. Launched in 2023 by Redpoint Ventures, the InfraRed 100 highlights industries on the cusp of market transformation. Past mentions from Redpoint’s portfolio include industry giants like Snowflake and Netflix. Hightouch’s inclusion emphasizes its transformative impact on cloud infrastructure, leveraging a unique approach to making enterprise data actionable for marketing, advertising, and operations.

Tejas Manohar and Kashish Gupta, co-CEOs of Hightouch, highlight that cloud data warehouses and lakes are now mainstream for enterprise data collection and unification. Hightouch stands out due to its platform’s efficiency and cost-effectiveness in mobilizing this data for real-world applications. The platform taps into the vast data stored in these warehouses and lakes, converting it into actionable insights that improve decision-making and operational efficiency. Redpoint’s recognition solidifies Hightouch’s crucial role in shaping the future of cloud infrastructure.

Explore more

What Is the Future of Vietnam’s E-Commerce Powerhouse?

July 29, 2026

The bustling streets of Ho Chi Minh City, once defined by the rhythmic hum of motorbikes and street vendors, have now become the frantic nerve center for a digital retail revolution that is redrawing the economic map of Southeast Asia. This transformation is not merely about changing consumption habits; it represents a comprehensive structural overhaul of how value is created

Are the Lines Between PR and Marketing Finally Vanishing?

July 29, 2026

Modern consumers no longer distinguish between a carefully crafted press release and a targeted digital advertisement appearing in their social feeds because they consume information in a seamless, non-linear fashion. The divide between buying audience attention and earning it has dissolved into a singular stream of consciousness where brand reputation and sales tactics collide. Historically, marketing and public relations existed

Local Businesses Must Master Hyper-Local Marketing in 2026

July 29, 2026

The modern consumer no longer wanders aimlessly through city streets in search of a specific service but instead relies on a digital compass that prioritizes immediate geographical relevance and instant gratification. This shift toward a hyper-targeted search environment has transformed the local marketplace into a high-speed arena where proximity and precision dictate commercial survival. In this landscape, neighborhood businesses are

How to Optimize Your Website for AI Search Results

July 29, 2026

The silent majority of digital interactions today occurs beneath the surface of traditional browsing as non-human agents now dictate the visibility of global brands across the internet. Recent statistics confirm that more than 57% of global web traffic is now generated by bots rather than people, marking a fundamental shift in how digital content is consumed. As AI agents become

Which Top 10 RPA Platforms Are Redefining Procurement?

July 29, 2026

The traditional procurement landscape, once defined by mountains of paperwork and endless manual data entry, has undergone a radical metamorphosis that few could have predicted just a decade ago. For decades, procurement professionals remained tethered to the repetitive grind of invoice reconciliation, manual data transcription, and the constant chasing of supplier follow-ups. Many departments still find themselves spending sixty percent