RudderStack has secured its place as a "one to watch" Customer Data Platform (CDP) in the latest Modern Marketing Data Stack report for 2025, published by Snowflake, an influential name in the AI Data Cloud sector. This comprehensive report, now in its third edition, evaluates a variety of tools and technologies that marketers use against the backdrop of rapidly evolving AI capabilities, shifting data gravity, and growing privacy concerns. Drawn from Snowflake’s extensive analysis of nearly 9,800 customers as of April 2024, the report categorizes technologies based on their effectiveness in leveraging AI for marketing purposes.
The Modern Marketing Data Stack: An Overview
Key Technology Categories
The Modern Marketing Data Stack report identifies ten crucial technology categories that are essential for modern marketing strategies. These categories include Marketing and Advertising Tools & Platforms, Analytics & Data Capture, Enrichment & Hygiene, Identity & Onboarding, Customer Data Platforms, Marketing & Customer Engagement, Programmatic Solutions, Measurement & Optimization, Integration & Modeling, and Consent Management. Business Intelligence also plays a significant role. This extensive framework provides a structured approach for marketers to build their strategies around, ensuring that they are well-equipped to navigate the complexities of today’s marketing landscape.
Within this context, RudderStack was singled out under the "Customer Data Platforms" category due to its innovative methodologies and successful integrations with Snowflake’s AI Data Cloud. The report highlights how AI, data gravity, and privacy concerns are reshaping the marketing technology (martech) landscape, urging a shift towards more data-centric and insightful approaches. It stresses the importance of a robust data foundation in driving effective marketing strategies and improving decision-making processes. This recognition not only underscores RudderStack’s technological advancements but also positions it as a crucial tool for contemporary marketers striving to stay ahead of the curve.
The Role of AI in Marketing
Artificial intelligence continues to be the cornerstone of emerging trends in the marketing sector, according to the report. By employing AI-driven tools and methodologies, marketers are able to meet the increasing complexities associated with data privacy, management, and utilization. The report expounds on various trends, such as enhanced data empowerment for marketers and the introduction of new metrics for evaluating the effectiveness of marketing campaigns. As a result, marketing stacks are now being constructed with a strong emphasis on data integration, ensuring that decision-making processes are not only data-informed but also strategic and forward-thinking.
Denise Persson, Chief Marketing Officer at Snowflake, emphasized the critical role that RudderStack plays in empowering marketers by enabling robust data strategies. According to Persson, RudderStack provides marketers with the tools they need to leverage data effectively, thereby driving more successful and impactful campaigns. Given the increasing role of AI in these processes, the report underscores the significance of platforms like RudderStack in transforming how marketers create, manage, and optimize their strategies.
Insights from Industry Leaders
Perspectives from Snowflake and RudderStack
Denise Persson’s commendation of RudderStack highlights the platform’s ability to enable marketers through advanced data-driven strategies. Persson spoke highly of RudderStack’s innovative approach and its seamless integration with Snowflake’s AI Data Cloud. By combining effective data collection, unification, and activation solutions, RudderStack offers marketers a distinct advantage in a highly competitive landscape. This synergistic relationship between Snowflake and RudderStack exemplifies how modern marketing solutions can be both innovative and practical.
Soumyadeb Mitra, Founder and CEO of RudderStack, echoed similar sentiments. Mitra underscored the importance of having a strong data foundation for effective marketing. He elaborated on how RudderStack’s suite of solutions seamlessly integrates with Snowflake’s platform to provide marketers with a comprehensive toolkit. According to Mitra, this integrated approach not only enhances the accuracy and effectiveness of marketing campaigns but also allows marketers to stay ahead of the evolving trends and challenges in the industry. His insights draw attention to the platform’s unique capabilities and its potential to revolutionize data-driven marketing strategies.
Conclusion of the Report
RudderStack has emerged as a standout Customer Data Platform (CDP) in the latest Modern Marketing Data Stack report for 2025, published by Snowflake, a prominent figure in the AI Data Cloud industry. This detailed report, now in its third installment, assesses a range of tools and technologies that marketers rely on in a landscape marked by rapidly advancing AI capabilities, shifting data gravity, and increasing privacy worries. Snowflake’s report is based on an extensive analysis of nearly 9,800 customers as of April 2024. The report not only identifies key technologies but also categorizes them based on their effectiveness in harnessing AI for marketing objectives.
In addition, the report sheds light on the innovative strategies marketers employ to stay ahead in an ever-evolving digital environment. By evaluating various platforms and tools, the Modern Marketing Data Stack report offers valuable insights into how companies are adapting to new AI-driven marketing opportunities while addressing stringent privacy regulations. RudderStack’s recognition as a noteworthy CDP underscores its effective use of AI to meet the complex needs of modern marketing teams.