Revolutionizing the Ad Industry: Yahoo Advertising Joins Forces with Twilio Segment for Greater Relevance and Reach

In the evolving world of digital advertising, Yahoo Advertising has announced a strategic integration with Twilio Segment Customer Data Platform (CDP). This collaboration aims to empower advertisers to expand their reach and enhance relevance without relying on third-party cookies. As the industry undergoes significant changes, this integration enables businesses to future-proof their advertising strategies and activate first-party data across multiple screens in a cookieless world.

Integration of Twilio Segment with Yahoo ConnectID

With the integration of Twilio Segment’s CDP and Yahoo ConnectID, advertisers gain a powerful tool to adapt to the cookieless landscape. The partnership allows businesses to optimize their advertising campaigns and unlock the potential of first-party data. By leveraging Yahoo ConnectID, advertisers can ensure the ongoing success of their marketing efforts.

Twilio Segment’s Popularity and Capabilities

More than 25,000 businesses trust Twilio’s Segment CDP to power their customer experiences and maximize their marketing return on investment. IDC has consistently ranked Twilio Segment as the leading Customer Data Platform in terms of market share for four consecutive years. This recognition underscores the platform’s effectiveness in delivering valuable insights and facilitating data-driven decision-making.

Benefits of Segment’s Golden Profiles

One of the standout features of Twilio Segment is its golden profiles, which provide marketers with a unified, real-time view of their customers. This comprehensive perspective allows advertisers to deeply understand their target audiences, segment them accordingly, and create personalized experiences. By identifying behavior-based audiences, businesses can deliver highly relevant advertisements and experiences to enhance engagement and conversion rates.

Syncing hashed, cookie-less data with real-time customer profiles

By partnering with Yahoo Advertising and integrating with Yahoo ConnectID, Segment users can effortlessly sync hashed, cookie-less data with their real-time customer profiles. This integration ensures that businesses can continue to generate valuable insights while respecting user privacy. The seamless syncing of data enhances the capabilities of Twilio Segment users, enabling them to leverage first-party data and maintain the efficacy of their advertising efforts.

Yahoo Identity Solutions for Addressable and Non-Addressable Inventory

Yahoo Advertising offers Yahoo ConnectID for addressable inventory and Next-Gen Solutions for non-addressable environments. Yahoo ConnectID grants access to nearly 200 million authenticated users in the U.S. and has already been adopted by over 28,000 publisher domains. This solution enables advertisers to tap into valuable consumer information, ensuring precise targeting and personalized messaging.

Next-Gen Solutions as an AI-Built Privacy-Preserving Solution

For non-addressable environments, Yahoo Advertising has developed Next-Gen Solutions, an AI-powered, privacy-preserving solution. By harnessing the power of Yahoo ConnectID users, Next-Gen Solutions drive relevance and reach within these environments, facilitating effective advertising campaigns. This advancement in technology offers advertisers the ability to expand their target reach and measure campaign effectiveness, all while maintaining user privacy.

Delivering Greater Relevance, Reach, and Measurement for Advertisers

The integration between Yahoo Advertising and Twilio Segment sets the stage for enhanced relevance, reach, and measurement capabilities. Advertisers can leverage the power of first-party data combined with the robust targeting capabilities of Yahoo ConnectID to create truly personalized campaigns. Additionally, the integration offers valuable insights and measurement capabilities that allow businesses to optimize their advertising strategies and maximize their return on investment.

As the digital advertising landscape changes, the integration of Yahoo Advertising with Twilio Segment Customer Data Platform presents a powerful opportunity for marketers to adapt and thrive in a cookieless world. By utilizing Yahoo ConnectID and Segment’s advanced capabilities, advertisers can continue to effectively engage their target audiences while respecting privacy concerns. This collaboration allows businesses to unlock the potential of first-party data, tailor their messaging, and achieve higher advertising relevance, reach, and measurement. Embracing this integration positions advertisers for long-term success in the evolving digital landscape.

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