Blueshift, the leading platform for intelligent cross-channel engagement, has announced the launch of a free tier of its industry-leading Customer Data Platform (CDP). This exciting development empowers marketers to leverage customer data from multiple sources, enabling them to build up to 10,000 unified profiles and automate audience activation and 1:1 triggered journeys across various marketing, advertising, and customer experience (CX) destinations. Let’s explore the features and benefits of this free offering and how it addresses some of the common challenges faced by marketers.
Features of the Free Offering
Traditionally, CDPs have often focused on batch mode audience activation, providing limited support for 1:1 personalization or journey orchestration across marketing and CX channels. However, with Blueshift’s new free tier for CDP, marketers can finally overcome these challenges. The free starter pack not only unifies profiles but also delivers 1:1 engagement, offering a comprehensive self-serve CDP solution.
Understanding CDPs
According to Gartner’s definition, CDPs support marketing and customer experience use cases. They optimize the timing and targeting of messages, offers, and customer engagement activities. Marketers can leverage CDPs to effectively manage and harness their customer data to ensure personalized and targeted interactions.
Limitations of Traditional CDPs
Traditional CDPs have historically lacked support for 1:1 personalization and journey orchestration across various marketing and CX channels. This limitation has been a roadblock for marketers looking to create meaningful and personalized customer experiences. Blueshift’s free tier addresses these limitations and provides marketers with the tools they need to achieve effective personalization at scale.
Overcoming Challenges with Blueshift’s Free Tier
Blueshift’s free tier for CDP revolutionizes the industry by offering a comprehensive self-serve solution that enables marketers to unify profiles and deliver one-to-one engagement. This innovative offering empowers marketers to break free from the limitations of traditional CDPs and take their customer engagement efforts to new heights.
Core Features of the Free Starter Pack
Blueshift’s free starter pack comes equipped with powerful features designed to enhance customer data management and activation. Marketers can combine real-time event stream data with relational data from sources like Snowflake, allowing them to build comprehensive and accurate unified profiles. With an intuitive visual interface, marketers can effortlessly build dynamic audiences with just a few clicks. These audiences automatically refresh with new data, ensuring that marketers have the most up-to-date and relevant insights.
Integrations with 80+ Destinations
Blueshift’s free tier provides pre-built integrations to over 80 destinations, including popular advertising platforms like Facebook, TikTok, and Google. Additionally, it seamlessly integrates with prominent marketing and CX platforms such as Salesforce, Zendesk, Lob, and Twilio. This broad range of integrations empowers marketers to leverage their customer data across multiple channels and touchpoints, maximizing their reach and impact.
Enhanced Automation and Syncing
With Blueshift’s free tier, marketers can schedule automated audience syncs with paid media destinations. This level of automation ensures that marketers can efficiently manage and optimize their paid media campaigns by leveraging unified and up-to-date customer data. Furthermore, Blueshift’s offering allows marketers to orchestrate 1:1 journeys across marketing and CX applications. This capability enables personalized and contextually relevant customer experiences by delivering the right message at the right time, increasing customer satisfaction and engagement.
Blueshift’s launch of the free tier for its Customer Data Platform (CDP) is a game-changer for marketers. This comprehensive self-serve solution enables marketers to overcome the limitations of traditional CDPs and deliver personalized and targeted customer experiences at scale. With powerful features, integrations with over 80 destinations, and enhanced automation capabilities, Blueshift’s free CDP empowers marketers with the tools they need to succeed in today’s dynamic marketing landscape. Marketers are encouraged to take advantage of this offering to unlock the full potential of their customer data and enhance their customer engagement strategies.