The automotive industry is on the brink of a technological revolution, with a significant partnership poised to transform how dealerships utilize customer data to drive revenue growth. Clarivoy, a renowned leader in multi-touch attribution and identity resolution, has joined forces with Treasure Data, a prominent customer data platform powered by artificial intelligence. This collaboration aims to completely overhaul the landscape of automotive retail through the integration of advanced analytics, identity resolution, and cutting-edge CDP technology. Together, they offer a combined solution that consolidates, cleans, and activates customer data for improved engagement and conversion rates, setting the stage for the future of automotive retail.
The Power of Data Consolidation
Clarivoy’s Expertise in Attribution Models
Clarivoy’s entry into this transformative partnership brings a wealth of expertise in attribution models and identity resolution. Their integration of customer information from various sources, including dealer websites, CRMs, and Dealer Management Systems (DMS), plays a critical role in the data consolidation process. By creating unified customer profiles within Treasure Data’s CDP, Clarivoy ensures a comprehensive view of each customer’s journey. This unification allows dealerships to track and attribute customer interactions effectively, providing meaningful insights that inform marketing strategies and enhance customer engagement.
Treasure Data’s Contribution to CDP Technology
Complementing Clarivoy’s efforts, Treasure Data offers an enterprise-grade CDP that unifies both online and offline customer data. This platform enriches and consolidates fragmented data, turning it into actionable insights. Treasure Data’s advanced analytics provide a deeper understanding of customer behavior and preferences. With the ability to merge various data points, dealerships can now deliver personalized experiences across marketing, sales, and service. This holistic approach to data management ensures that no touchpoint is overlooked, resulting in more effective and targeted campaigns that drive customer satisfaction and loyalty.
Transformative Implementation at Del Grande Dealer Group
Enhanced Marketing Efforts through Data Activation
The Del Grande Dealer Group (DGDG) stands as a prime example of how this innovative solution is reshaping automotive retail. By adopting this next-generation tool, DGDG has been able to enhance its marketing efforts significantly. Nathan Hollenbeck, Vice President of Marketing at DGDG, highlights the partnership’s ability to unlock unprecedented insights and opportunities. The combined expertise of Clarivoy and Treasure Data enables DGDG to launch highly personalized marketing campaigns informed by advanced attribution capabilities. This data-driven approach ensures measurable ROI for every dollar spent, allowing DGDG to optimize their marketing strategies and enhance customer engagement.
Creating Unified Customer Profiles
The three-step process at the heart of this solution involves data consolidation, identity resolution, activation, and measurement. By integrating customer information from various touchpoints, Clarivoy transforms incomplete data into actionable insights. These unified customer profiles within Treasure Data’s CDP provide a 360-degree view of each customer’s journey, enabling dealerships like DGDG to deliver personalized experiences at every stage. This comprehensive approach not only streamlines marketing efforts but also strengthens customer relationships, driving higher conversion rates and fostering long-term loyalty.
Industry-Wide Implications and Future Prospects
Shift towards a Customer-Centric Approach
One of the key trends highlighted by this groundbreaking partnership is the automotive industry’s shift towards a customer-centric approach. By leveraging data consolidation and advanced analytics, dealerships can now prioritize customer needs and preferences more accurately. This paradigm shift is poised to reshape the automotive retail landscape, offering a more tailored and engaging experience for customers. Treasure Data’s success in the Tier 1 automotive sector has paved the way for Tier 3 dealerships across the U.S. to adopt this comprehensive solution. This widespread adoption promises to streamline operations, enhance marketing efficiency, and secure a future-proof strategy for dealerships.
Transformative Potential Highlighted by Industry Leaders
Industry leaders, including Kaz Ohta, CEO and co-founder of Treasure Data, and Steve White, CEO and Founder of Clarivoy, underscore the transformative potential of their partnership. Ohta emphasizes that the collaboration can provide Tier 3 dealers with unparalleled data-driven growth opportunities, while White highlights the solution’s ability to simplify data management and enhance marketing precision. This partnership not only revolutionizes how dealerships manage customer data but also sets a new standard for the entire industry, driving higher engagement and conversion rates.
Hands-On Experience at NADA 2025
Live Demonstrations and Dealer Insights
Dealers and industry leaders attending the National Automobile Dealers Association (NADA) 2025 Show will have the opportunity to experience this innovative solution firsthand. Between January 24-26, 2025, attendees can visit Clarivoy Booth #8045 to see live demonstrations of the technology in action. Representatives from the Del Grande Dealer Group will also share their transformative journey with the solution during a live session on January 24. These hands-on experiences and insights from industry leaders will provide invaluable knowledge and inspiration for dealerships looking to adopt this cutting-edge solution.
Looking Ahead to a Data-Driven Future
The automotive industry stands on the cusp of a major technological revolution, thanks to a groundbreaking partnership set to change how dealerships utilize customer data for revenue growth. Clarivoy, a leader in multi-touch attribution and identity resolution, has teamed up with Treasure Data, an advanced customer data platform powered by artificial intelligence. This strategic collaboration aims to transform the automotive retail landscape by integrating sophisticated analytics, identity resolution, and innovative CDP technology. By combining forces, they provide a comprehensive solution that consolidates, cleans, and activates customer data, leading to enhanced engagement and higher conversion rates. This partnership not only streamlines data management but also paves the way for smarter, data-driven decision-making in automotive retail operations. With improved customer insights and targeted marketing strategies, dealerships can expect to stay ahead in an increasingly competitive market, showing that the future of automotive retail lies in advanced data utilization and technology-driven solutions.