In today’s digital age, marketing automation has become an essential tool for businesses to generate new leads and streamline their sales processes. This is particularly true for channel partners, who often have to juggle multiple vendors, catalogues, and customer requirements. By 2023, we can expect to see a significant acceleration in the adoption of Partner Marketing Automation. This will provide benefits such as more precise targeting, closer engagement with customers, and seamless integration with purchases.
Importance of Digital Automation for Channel Partners
Many channel partners are small companies, often with fewer than ten employees. These companies face unique challenges when it comes to digital marketing, such as a limited budget, a small staff, and limited technological resources. However, they play a significant role in generating revenue for large companies through partner channels, which typically account for 70% or more of a company’s revenue.
Therefore, it is crucial for channel partners to leverage digital automation to stay competitive and generate new leads. With Partner Marketing Automation, they can streamline their sales processes, provide targeted and personalized customer experiences, and establish long-term customer relationships.
Benefits of Partner Marketing Automation
Partner Marketing Automation delivers new leads into the pipeline through precise targeting to an intent-driven audience. By utilizing data analytics and artificial intelligence, businesses can target customers who have shown an interest in their products and services, and provide them with relevant and timely information.
By utilizing specific targeting, customers can be directed to the closest partner or reseller when they click on any of the ads. This showcases businesses’ responsiveness towards their needs, plus ensures that their inquiries are handled in a quick and efficient manner.
Xerox and Stanley Black & Decker have recently put this into practice, and multiple brands will follow in 2023. Stanley Black & Decker also offers a similar program for 150 independent resellers, allowing them to access digital tools and resources to enhance their selling capabilities, and improve their lead generation and marketing efficiency.
Partner marketing automation trends for 2023
Partner marketing automation will accelerate dramatically in 2023. With increasing technological advancements and data analysis capabilities, businesses will have more tools at their disposal to reach customers and generate leads.
There will also be a focus on integrating marketing automation software with existing systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems. This will provide better visibility into the entire sales process and enable businesses to make data-driven decisions.
New solutions will come from and through brands. As businesses continue to invest in digital automation solutions, we can expect to see more partnerships between marketing automation software providers and leading brands in various industries.
As we move towards 2023, it is clear that partner marketing automation will play an increasingly important role in generating leads and driving revenue through channel partners. With the growth of technological advancements and data analysis capabilities, businesses can continue to refine their strategies and improve their targeting and engagement with customers.
However, it is important to note that the market is continually evolving, and businesses need to remain agile and adaptable to stay ahead. By embracing digital automation and staying up-to-date on the latest trends and best practices, businesses can maximize their efficiency, increase their revenue streams, and stay competitive. May we all make this prediction come true!
