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MarTech

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

Is Your Agency Ready for AI and Global SEO?
  • Digital Marketing
February 6, 2026
Review of Vereigen Demand Generation Framework
  • B2B Marketing
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
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  • Content Marketing Technology
Is Your Content Valuable Enough for AI Search?
February 5, 2026
Is Your Content Valuable Enough for AI Search?
  • Content Marketing Technology
Is Your Agency Ready for AI and Global SEO?
February 6, 2026
Is Your Agency Ready for AI and Global SEO?
  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?
  • B2B Marketing
Marketo’s New AI Delivers on Its B2B Promise
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise
  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Economics Splits Customer Experience Into Two Tiers
February 6, 2026
Economics Splits Customer Experience Into Two Tiers
  • B2B Marketing
Trend Analysis: Credibility in B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing
  • Customer Data Management
Construct CRM Offers One-Week eCommerce Implementation
February 5, 2026
Construct CRM Offers One-Week eCommerce Implementation
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

Marketers and Consumers Clash on Email Opt-In Strategy
  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?

In the world of filmmaking, where a single connection can launch a career, the art of communication is paramount. But what happens after you hit “send” on that crucial email? We’re joined today by Aisha Amaira, a MarTech expert who

  • Marketing Automation / Email Marketing
How Do You Turn Subscribers Into Customers?
February 5, 2026
How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

MarTech

All MarTech News

How Does UGC Skyrocket Conversions in Social Media Marketing?
  • Content Marketing Technology
October 21, 2025
How Does UGC Skyrocket Conversions in Social Media Marketing?

I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert who has dedicated her career to blending cutting-edge

Email Marketing Evolves: Prioritizing Engagement Over Volume
  • Marketing Automation / Email Marketing
October 21, 2025
Email Marketing Evolves: Prioritizing Engagement Over Volume

Diving into the world of email marketing, we’re thrilled to sit down with Aisha Amaira, a MarTech expert renowned for

AI Marketing Strategies – Review
  • Marketing Automation / Email Marketing
October 21, 2025
AI Marketing Strategies – Review

Setting the Stage for AI in Marketing In an era where digital interactions shape consumer behavior, a staggering statistic reveals

Trend Analysis: AI-Driven Marketing Orchestration
  • Marketing Automation / Email Marketing
October 20, 2025
Trend Analysis: AI-Driven Marketing Orchestration

In an era where consumer expectations for personalized experiences are soaring, marketers face the daunting challenge of navigating fragmented data

AI Marketing Trends 2025: Efficiency and Ethics in Focus
  • Marketing Automation / Email Marketing
October 20, 2025
AI Marketing Trends 2025: Efficiency and Ethics in Focus

What happens when a single tool can slash marketing expenses by 99% while crafting messages so tailored that every customer

Why Are Your QR Code Strategies Failing Customer Engagement?
  • Customer Experience (CX)
October 20, 2025
Why Are Your QR Code Strategies Failing Customer Engagement?

In a bustling urban café, a customer eagerly scans a QR code on a vibrant poster promising an exclusive discount,

How Is TikTok Transforming B2B Marketing Strategies?
  • B2B Marketing
October 20, 2025
How Is TikTok Transforming B2B Marketing Strategies?

Diving into the dynamic world of B2B marketing on TikTok, we’re thrilled to chat with Aisha Amaira, a MarTech expert

AI Reshapes Contact Centers with HR and IT Convergence
  • Customer Experience (CX)
October 20, 2025
AI Reshapes Contact Centers with HR and IT Convergence

Market Overview: The AI-Driven Transformation In 2025, the contact center industry stands at a pivotal juncture, with artificial intelligence (AI)

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MarTech

Popular Stories

  • Customer Data Management
February 5, 2026
Construct CRM Offers One-Week eCommerce Implementation

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical

  • Customer Experience (CX)
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership

  • Marketing Automation / Email Marketing
February 5, 2026
How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

  • Marketing Automation / Email Marketing
January 16, 2026
This Review Compares 2026’s Top Email Marketing Services

Answering Your Key Questions Connecting with an audience through their inbox has become an increasingly sophisticated art, far removed from the simple text-based messages that once defined the medium. The modern landscape of digital communication demands tools that are not

  • Marketing Automation / Email Marketing
January 22, 2024
Mastering the Art of Visual Appeal: A Comprehensive Guide to Optimizing Email Campaigns with Background Imagery and Graphics

In today’s digital world, where information overload is a reality, it is crucial to find ways to make your emails stand out from the crowd. One effective method to achieve this is by incorporating background images into your email design.

  • Digital Marketing
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness

A single, ill-conceived digital message, amplified by social media algorithms and fueled by public outrage, possesses the alarming power to dismantle a carefully constructed brand reputation in a matter of hours, leaving years of strategic work in ruins. In the

  • B2B Marketing
June 12, 2025
Is Brand Building the Future of B2B Marketing?

In an era increasingly marked by rapid technological advancements and continuously shifting consumer behaviors, businesses find themselves at a crossroads when it comes to effective marketing strategies. Traditional lead-based tactics have shown declining effectiveness, especially in the face of an

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

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MarTech

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  • Marketing Automation / Email Marketing
Is Email Marketing Still Relevant in 2025?
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Is Email Marketing Still Relevant in 2025?
  • B2B Marketing
How Can You Measure Brand Marketing ROI Effectively?
September 19, 2025
How Can You Measure Brand Marketing ROI Effectively?
  • Customer Experience (CX)
How Does CX and EX Symbiosis Shape Modern Contact Centers?
June 27, 2024
How Does CX and EX Symbiosis Shape Modern Contact Centers?
  • Digital Marketing
October 22, 2025
Lead Generation or Brand Awareness: Where to Focus?
  • Content Marketing Technology
October 17, 2025
Structured Data Boosts AI Snippets and Search Visibility
  • B2B Marketing
February 1, 2024
Account-Based Marketing (ABM): Revolutionizing Targeted Marketing for Maximum Results
  • Digital Marketing
April 12, 2023
Unlocking the Potential of AI/ML in B2B Marketing: Personalization, Predictive Lead Scoring, and Sales Alignment for Maximum ROI
Improving Customer Service by Integrating Marketing Strategies
  • Content Marketing Technology
April 17, 2025
Improving Customer Service by Integrating Marketing Strategies

The intersection of marketing and customer service is a critical area for enhancing a brand’s reputation and customer satisfaction. However,

Email Marketing Thrives in AI-Driven Future
  • Marketing Automation / Email Marketing
July 15, 2025
Email Marketing Thrives in AI-Driven Future

Email marketing has transcended predictions of obsolescence, emerging robust and essential in the age of artificial intelligence. This analysis unravels

Mastering Demand Generation: The Impact and Implementation of AI in your Marketing Strategy
  • Digital Marketing
December 22, 2023
Mastering Demand Generation: The Impact and Implementation of AI in your Marketing Strategy

In today’s digital age, artificial intelligence (AI) has revolutionized the way businesses understand consumer behavior and market trends. By analyzing

  • Digital Marketing
August 24, 2023
The Rise of Martech: Navigating the Challenges and Crafting a Winning Strategy
  • Customer Experience (CX)
May 21, 2025
How Can VOC & Ops Data Unite to Reveal Customer Reality?
  • Customer Experience (CX)
November 7, 2025
Can AI Chatbots and Human Agents Perfect Customer Care?
  • B2B Marketing
February 15, 2024
How Does Account-Based Marketing Drive Bigger Deals and Growth?