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MarTech

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

Is Your Agency Ready for AI and Global SEO?
  • Digital Marketing
February 6, 2026
Review of Vereigen Demand Generation Framework
  • B2B Marketing
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
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Popular Stories

  • Content Marketing Technology
Is Your Content Valuable Enough for AI Search?
February 5, 2026
Is Your Content Valuable Enough for AI Search?
  • Content Marketing Technology
Is Your Agency Ready for AI and Global SEO?
February 6, 2026
Is Your Agency Ready for AI and Global SEO?
  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?
  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy
  • B2B Marketing
Marketo’s New AI Delivers on Its B2B Promise
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Economics Splits Customer Experience Into Two Tiers
February 6, 2026
Economics Splits Customer Experience Into Two Tiers
  • B2B Marketing
Trend Analysis: Credibility in B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing
  • Customer Data Management
Construct CRM Offers One-Week eCommerce Implementation
February 5, 2026
Construct CRM Offers One-Week eCommerce Implementation
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

Marketers and Consumers Clash on Email Opt-In Strategy
  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?

In the world of filmmaking, where a single connection can launch a career, the art of communication is paramount. But what happens after you hit “send” on that crucial email? We’re joined today by Aisha Amaira, a MarTech expert who

  • Marketing Automation / Email Marketing
How Do You Turn Subscribers Into Customers?
February 5, 2026
How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

MarTech

All MarTech News

Will AI Replace Customer Service Jobs or Transform Them?
  • Customer Experience (CX)
October 23, 2025
Will AI Replace Customer Service Jobs or Transform Them?

Setting the Stage: The AI Revolution in Customer Service The customer service landscape is undergoing a seismic shift as Artificial

Lead Generation or Brand Awareness: Where to Focus?
  • Digital Marketing
October 22, 2025
Lead Generation or Brand Awareness: Where to Focus?

What if a small business owner had to choose between landing a sale today and being remembered tomorrow? In the

Top 10 Benefits of Hiring an Agency for Email Marketing
  • Marketing Automation / Email Marketing
October 22, 2025
Top 10 Benefits of Hiring an Agency for Email Marketing

Email marketing stands as one of the most powerful tools for businesses aiming to connect with customers, yet many struggle

AI-Driven CRM Pricing – Review
  • Customer Data Management
October 22, 2025
AI-Driven CRM Pricing – Review

Setting the Stage for a Pricing Revolution The landscape of Customer Relationship Management (CRM) systems is undergoing a seismic shift,

How Can B2B Marketers Overcome Ad Fatigue Effectively?
  • B2B Marketing
October 22, 2025
How Can B2B Marketers Overcome Ad Fatigue Effectively?

In the fast-paced world of B2B marketing, a silent crisis is unfolding: decision-makers are scrolling past ads without a second

Why Does AI Search Fall Short in B2B SaaS Marketing?
  • B2B Marketing
October 22, 2025
Why Does AI Search Fall Short in B2B SaaS Marketing?

Diving into the evolving world of B2B SaaS marketing, we’re thrilled to chat with Aisha Amaira, a MarTech expert with

How Are B2B Marketers Transforming Lead Gen Tactics in 2025?
  • B2B Marketing
October 22, 2025
How Are B2B Marketers Transforming Lead Gen Tactics in 2025?

What happens when traditional lead generation methods no longer cut through the noise in a market defined by hesitation and

Why Content Marketers Need an AI Video Strategy Now
  • Content Marketing Technology
October 22, 2025
Why Content Marketers Need an AI Video Strategy Now

In 2025, video reigns supreme as the heartbeat of digital engagement, commanding over 80% of internet traffic, and it’s clear

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MarTech

Popular Stories

  • Customer Experience (CX)
January 21, 2026
Bad Customer Service Is Killing Your Brand

The cyclical purgatory of a modern customer service call is a universally understood frustration, where a simple request for help devolves into an infuriating battle against a disembodied, automated voice. Customers seeking resolution find themselves trapped in an endless loop

  • Customer Data Management
February 5, 2026
Construct CRM Offers One-Week eCommerce Implementation

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical

  • Customer Experience (CX)
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership

  • Marketing Automation / Email Marketing
February 5, 2026
How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

  • Marketing Automation / Email Marketing
January 16, 2026
This Review Compares 2026’s Top Email Marketing Services

Answering Your Key Questions Connecting with an audience through their inbox has become an increasingly sophisticated art, far removed from the simple text-based messages that once defined the medium. The modern landscape of digital communication demands tools that are not

  • Digital Marketing
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness

A single, ill-conceived digital message, amplified by social media algorithms and fueled by public outrage, possesses the alarming power to dismantle a carefully constructed brand reputation in a matter of hours, leaving years of strategic work in ruins. In the

  • B2B Marketing
June 12, 2025
Is Brand Building the Future of B2B Marketing?

In an era increasingly marked by rapid technological advancements and continuously shifting consumer behaviors, businesses find themselves at a crossroads when it comes to effective marketing strategies. Traditional lead-based tactics have shown declining effectiveness, especially in the face of an

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

Check out more content or features in the following different areas

New Categories to Explore

MarTech

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  • Marketing Automation / Email Marketing
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How Can You Measure ROI for Non-E-Commerce Content?
  • Content Marketing Technology
March 13, 2024
How Can You Measure ROI for Non-E-Commerce Content?

Calculating the ROI for non-e-commerce content tends to be far less straightforward than for direct sales. Publishers, media firms, and

Can AI and Real-Time Data Replace Traditional Customer Surveys?
  • Customer Experience (CX)
April 7, 2025
Can AI and Real-Time Data Replace Traditional Customer Surveys?

Traditional methods of capturing customer sentiment, such as the Net Promoter Score (NPS) and Customer Satisfaction (CSAT) surveys, have long

Enhancing Phone Support to Elevate Customer Loyalty in the Energy Sector
  • Customer Experience (CX)
January 21, 2025
Enhancing Phone Support to Elevate Customer Loyalty in the Energy Sector

The energy sector currently faces myriad challenges, including rising inflation, environmental concerns, and constraints on customer budgets, coupled with increasing

  • Customer Experience (CX)
August 28, 2024
Balancing GenAI and Human Touch for Superior Customer Experience
  • Customer Data Management
August 21, 2023
The Power of Bespoke CRM Software: Driving Business Growth Through Custom Solutions
  • Customer Data Management
November 6, 2024
Maximizing Marketing with Customer Data Platforms and AI Integration
  • Digital Marketing
April 5, 2024
Wishpond Unveils SalesCloser AI to Transform Global Sales Processes