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MarTech

  • B2B Marketing
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?

The subtle hum of algorithmic processing has replaced the frantic manual labor that once defined the marketing department, signaling a definitive end to the era of digital experimentation. In the current landscape, the novelty of machine learning has matured into

How Is AI Shifting From Hype to High-Stakes B2B Execution?
  • B2B Marketing
February 27, 2026
Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers
  • B2B Marketing
February 27, 2026
How to Create Distinctive Content in an AI-Driven Landscape
  • Digital Marketing
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
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  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?
  • Customer Data Management
Top Real Estate Agents Use Smarter CRMs to Drive Growth
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Digital Marketing
Why Is Your Marketing Dashboard Failing to Show Real Growth?
February 26, 2026
Why Is Your Marketing Dashboard Failing to Show Real Growth?
  • Digital Marketing
Extend Launches Cultural Intelligence Marketing Platform
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
  • Marketing Automation / Email Marketing
How Marketing Teams Must Own Brand Security and Trust
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust
  • Customer Data Management
Is CRM Stock Finally Trading Below Its Intrinsic Value?
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Customer Data Management
Trend Analysis: Strategic CRM Investment Growth
February 27, 2026
Trend Analysis: Strategic CRM Investment Growth
  • B2B Marketing
How Is AI Shifting From Hype to High-Stakes B2B Execution?
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?
  • Marketing Automation / Email Marketing
What is the State of Enterprise Email Marketing in 2026?
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

How Marketing Teams Must Own Brand Security and Trust
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Marketing Automation / Email Marketing
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?
February 26, 2026
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

MarTech

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Top Tips for Building an Effective ABM Target Account List
  • B2B Marketing
December 4, 2024
Top Tips for Building an Effective ABM Target Account List

Building an effective Account-Based Marketing (ABM) target account list is crucial for the success of your marketing strategy. This process

Is There Really a Perfect Path to Purchase in Today’s Market?
  • Customer Experience (CX)
December 4, 2024
Is There Really a Perfect Path to Purchase in Today’s Market?

In today’s fast-paced digital landscape, the concept of a perfect, linear path to purchase is increasingly seen as a myth.

Evolving B2B Marketing: Demandbase Adapts to New Market Challenges
  • B2B Marketing
December 4, 2024
Evolving B2B Marketing: Demandbase Adapts to New Market Challenges

The landscape of B2B marketing is undergoing significant changes, driven by smarter buyers, evolving technologies, and shifting digital environments. Demandbase,

Can Amperity’s AI Solution Revolutionize Customer Data Management?
  • Customer Data Management
December 4, 2024
Can Amperity’s AI Solution Revolutionize Customer Data Management?

Data growth is an undeniable reality in today’s technology-driven world, with customer data expected to increase by an astonishing 165%

Strategic Essentials for Marketing Success in 2025
  • Digital Marketing
December 3, 2024
Strategic Essentials for Marketing Success in 2025

In the rapidly evolving landscape of marketing and communications, professionals must adapt and innovate to stay ahead. Strategic planning is

Twilio Expands Integration with AWS to Enhance Customer Engagement
  • Customer Data Management
December 3, 2024
Twilio Expands Integration with AWS to Enhance Customer Engagement

In a significant move aimed at revolutionizing customer engagement strategies, Twilio, a prominent customer engagement platform, has unveiled an expansion

Are B2B Marketers Ready for the Marketing Trends of 2025?
  • Digital Marketing
December 3, 2024
Are B2B Marketers Ready for the Marketing Trends of 2025?

As 2024 draws to a close, B2B marketers face a rapidly evolving landscape marked by economic uncertainties, technological fluctuations, and

Public CX Metrics: Key to Gaining Competitive Business Advantage
  • Customer Experience (CX)
December 3, 2024
Public CX Metrics: Key to Gaining Competitive Business Advantage

In today’s fast-paced business environment, companies can no longer afford to view customer experience (CX) merely as a cost center

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Popular Stories

  • B2B Marketing
February 23, 2026
Agentic AI to Drive B2B Payments and Negotiations by 2026

The era of manual corporate procurement has finally reached its breaking point as autonomous software agents now handle the complex financial handshakes that once took weeks to finalize. While consumer retail transitioned to a frictionless, one-click experience years ago, the

  • Content Marketing Technology
February 27, 2026
The Shift From Visibility To Preference Engineering In SEO

The Dawn of a New ErWhy Preference Now Trumps Simple Visibility The digital marketplace has reached a critical inflection point where the traditional pursuit of search engine rankings is being replaced by a sophisticated war for algorithmic favoritism. For decades,

  • Customer Data Management
February 23, 2026
People.ai SalesAI Platform – Review

Modern sales organizations have long struggled with a paradox where the more data they collect, the less they actually understand about their customers. While Customer Relationship Management (CRM) systems were designed to be the ultimate record of truth, they have

  • Customer Experience (CX)
February 27, 2026
Infobip Launches AgentOS for Autonomous Customer Journeys

For two decades, Infobip has served as the backbone of global messaging, but the recent debut of AgentOS marks a profound transition from basic delivery to sophisticated AI orchestration. This launch represents a strategic pivot for the company, moving away

  • Marketing Automation / Email Marketing
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Customer Data Management
February 25, 2026
How Does Treasure Code Revolutionize Customer Data Operations?

Managing billions of customer data points across fragmented platforms has traditionally required an army of engineers and a labyrinth of manual configurations. The launch of Treasure Code marks a significant shift in this landscape, introducing an AI-native command-line interface (CLI)

  • B2B Marketing
February 23, 2026
How Can B2B Leaders Maintain Focus in a High-Pressure World?

The persistent noise of notification pings and the relentless demand for immediate turnaround have turned the average B2B marketing department into a reactive clearinghouse for minor tactical pivots. In the current high-stakes environment of 2026, the traditional distinction between urgent

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

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Should You Rethink Content Strategy for LLMs?
  • Content Marketing Technology
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Should You Rethink Content Strategy for LLMs?

Meet Aisha Amaira, a MarTech expert with a deep passion for blending technology and marketing. With a robust background in

Is Your CRM System Hindered by Complexity, Cost, and Disruption?
  • Customer Data Management
December 26, 2024
Is Your CRM System Hindered by Complexity, Cost, and Disruption?

In today’s business landscape, Customer Relationship Management systems have become almost indispensable tools, with over 80% of sales and marketing

The Transformative Power of AI in Driving Brand Loyalty and Exceptional Customer Experiences
  • Customer Experience (CX)
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The Transformative Power of AI in Driving Brand Loyalty and Exceptional Customer Experiences

In today’s rapidly evolving business landscape, maintaining brand loyalty and delivering exceptional customer experiences are paramount. Customers have become more

  • Marketing Automation / Email Marketing
February 8, 2024
How Will JSA’s Acquisition of Forward Vision Shape Tech Marketing?
  • Customer Data Management
March 8, 2023
HubSpot has launched two AI-powered tools aimed at improving audience engagement and operational efficiency
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Navigating the Future of SEO: Trends CEOs Must Embrace
  • Customer Experience (CX)
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