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MarTech

  • B2B Marketing
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?

The subtle hum of algorithmic processing has replaced the frantic manual labor that once defined the marketing department, signaling a definitive end to the era of digital experimentation. In the current landscape, the novelty of machine learning has matured into

How Is AI Shifting From Hype to High-Stakes B2B Execution?
  • B2B Marketing
February 27, 2026
Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers
  • B2B Marketing
February 27, 2026
How to Create Distinctive Content in an AI-Driven Landscape
  • Digital Marketing
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
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  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?
  • Customer Data Management
Top Real Estate Agents Use Smarter CRMs to Drive Growth
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Digital Marketing
Why Is Your Marketing Dashboard Failing to Show Real Growth?
February 26, 2026
Why Is Your Marketing Dashboard Failing to Show Real Growth?
  • Digital Marketing
Extend Launches Cultural Intelligence Marketing Platform
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
  • Marketing Automation / Email Marketing
How Marketing Teams Must Own Brand Security and Trust
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust
  • Customer Data Management
Is CRM Stock Finally Trading Below Its Intrinsic Value?
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Customer Data Management
Trend Analysis: Strategic CRM Investment Growth
February 27, 2026
Trend Analysis: Strategic CRM Investment Growth
  • B2B Marketing
How Is AI Shifting From Hype to High-Stakes B2B Execution?
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?
  • Marketing Automation / Email Marketing
What is the State of Enterprise Email Marketing in 2026?
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

How Marketing Teams Must Own Brand Security and Trust
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Marketing Automation / Email Marketing
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?
February 26, 2026
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

MarTech

All MarTech News

Is Video Dominating the Future of Digital Communication and Media?
  • Content Marketing Technology
December 6, 2024
Is Video Dominating the Future of Digital Communication and Media?

The rapid advancement of digital technology has firmly established video content as a primary medium for communication, engagement, and entertainment

Salesforce Stock Surges: Financial Health and Strategic Growth Propel Rise
  • Customer Data Management
December 6, 2024
Salesforce Stock Surges: Financial Health and Strategic Growth Propel Rise

Salesforce’s stock has seen a significant increase recently, driven by a combination of factors that have caught the attention of

Is Mobile CRM the Next Big Thing for Enhancing Customer Relations?
  • Customer Data Management
December 6, 2024
Is Mobile CRM the Next Big Thing for Enhancing Customer Relations?

The global business landscape is rapidly evolving, with mobile technology playing a pivotal role in transforming how companies manage customer

Salesforce’s Stock Surges with AI Innovations and Market Dominance
  • Customer Data Management
December 6, 2024
Salesforce’s Stock Surges with AI Innovations and Market Dominance

In the ever-evolving technology sector, companies like Salesforce, Inc. hold a critical position due to their innovative solutions and significant

How Can Marketers Successfully Ask for a Raise in 2025?
  • Content Marketing Technology
December 6, 2024
How Can Marketers Successfully Ask for a Raise in 2025?

In the fast-paced world of marketing, professionals often find themselves working tirelessly to deliver impactful campaigns and drive business growth.

How Does Click Segmentation Improve Your Email Marketing?
  • Marketing Automation / Email Marketing
December 6, 2024
How Does Click Segmentation Improve Your Email Marketing?

Email marketing remains a powerful tool for businesses aiming to engage with their customers and drive conversions. However, the effectiveness

How Can Competitor Analysis Boost Your SEO Strategy Effectively?
  • Content Marketing Technology
December 6, 2024
How Can Competitor Analysis Boost Your SEO Strategy Effectively?

Analyzing your SEO competitors is a powerful strategy to uncover opportunities for improving your search engine optimization (SEO) efforts. By

How Can Email and Direct Mail Integration Boost Your Marketing ROI?
  • Marketing Automation / Email Marketing
December 5, 2024
How Can Email and Direct Mail Integration Boost Your Marketing ROI?

In today’s fast-paced marketing landscape, businesses are constantly seeking innovative ways to enhance their return on investment (ROI). One powerful

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MarTech

Popular Stories

  • B2B Marketing
February 23, 2026
Agentic AI to Drive B2B Payments and Negotiations by 2026

The era of manual corporate procurement has finally reached its breaking point as autonomous software agents now handle the complex financial handshakes that once took weeks to finalize. While consumer retail transitioned to a frictionless, one-click experience years ago, the

  • Content Marketing Technology
February 27, 2026
The Shift From Visibility To Preference Engineering In SEO

The Dawn of a New ErWhy Preference Now Trumps Simple Visibility The digital marketplace has reached a critical inflection point where the traditional pursuit of search engine rankings is being replaced by a sophisticated war for algorithmic favoritism. For decades,

  • Customer Data Management
February 23, 2026
People.ai SalesAI Platform – Review

Modern sales organizations have long struggled with a paradox where the more data they collect, the less they actually understand about their customers. While Customer Relationship Management (CRM) systems were designed to be the ultimate record of truth, they have

  • Customer Experience (CX)
February 27, 2026
Infobip Launches AgentOS for Autonomous Customer Journeys

For two decades, Infobip has served as the backbone of global messaging, but the recent debut of AgentOS marks a profound transition from basic delivery to sophisticated AI orchestration. This launch represents a strategic pivot for the company, moving away

  • Marketing Automation / Email Marketing
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Customer Data Management
February 25, 2026
How Does Treasure Code Revolutionize Customer Data Operations?

Managing billions of customer data points across fragmented platforms has traditionally required an army of engineers and a labyrinth of manual configurations. The launch of Treasure Code marks a significant shift in this landscape, introducing an AI-native command-line interface (CLI)

  • B2B Marketing
February 23, 2026
How Can B2B Leaders Maintain Focus in a High-Pressure World?

The persistent noise of notification pings and the relentless demand for immediate turnaround have turned the average B2B marketing department into a reactive clearinghouse for minor tactical pivots. In the current high-stakes environment of 2026, the traditional distinction between urgent

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

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  • Marketing Automation / Email Marketing
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Email marketing has proven to be a cornerstone of modern business strategies. By effectively utilizing targeted email campaigns, companies can

How Can Marketers Boost Email Click-Through Rates in 2024?
  • Marketing Automation / Email Marketing
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Email marketers are facing a challenge as traditional techniques struggle to engage recipients, leading to diminishing click-through rates. According to

Exploring the Limitations of ChatGPT for Content Creation: Understanding When Not to Use AI
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Exploring the Limitations of ChatGPT for Content Creation: Understanding When Not to Use AI

In today’s fast-paced digital landscape, content creation plays a vital role in engaging audiences and conveying information. With the advent

  • Customer Data Management
May 16, 2024
How Is Amperity’s Lakehouse CDP Transforming Customer Data?
  • Content Marketing Technology
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  • Digital Marketing
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  • Digital Marketing
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