b2b-daily
Category

MarTech

  • B2B Marketing
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?

The subtle hum of algorithmic processing has replaced the frantic manual labor that once defined the marketing department, signaling a definitive end to the era of digital experimentation. In the current landscape, the novelty of machine learning has matured into

How Is AI Shifting From Hype to High-Stakes B2B Execution?
  • B2B Marketing
February 27, 2026
Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers
  • B2B Marketing
February 27, 2026
How to Create Distinctive Content in an AI-Driven Landscape
  • Digital Marketing
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
Dive into diverse divisions

Dive into Diversity

On Trend MarTech​

Popular Stories

  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?
  • Customer Data Management
Top Real Estate Agents Use Smarter CRMs to Drive Growth
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Digital Marketing
Why Is Your Marketing Dashboard Failing to Show Real Growth?
February 26, 2026
Why Is Your Marketing Dashboard Failing to Show Real Growth?
  • Digital Marketing
Extend Launches Cultural Intelligence Marketing Platform
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
  • Marketing Automation / Email Marketing
How Marketing Teams Must Own Brand Security and Trust
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust
  • Customer Data Management
Trend Analysis: Strategic CRM Investment Growth
February 27, 2026
Trend Analysis: Strategic CRM Investment Growth
  • Customer Data Management
Is CRM Stock Finally Trading Below Its Intrinsic Value?
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?
  • Marketing Automation / Email Marketing
What is the State of Enterprise Email Marketing in 2026?
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
  • B2B Marketing
How Is AI Shifting From Hype to High-Stakes B2B Execution?
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

How Marketing Teams Must Own Brand Security and Trust
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Marketing Automation / Email Marketing
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?
February 26, 2026
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

MarTech

All MarTech News

Balancing Regulations to Improve Government Customer Experience
  • Customer Experience (CX)
December 9, 2024
Balancing Regulations to Improve Government Customer Experience

Government regulation plays a crucial role in shaping and improving the customer experience. This topic is highly relevant as customer

AI in Marketing: Beyond Content, Tackling Training and Governance
  • Content Marketing Technology
December 9, 2024
AI in Marketing: Beyond Content, Tackling Training and Governance

Artificial Intelligence (AI) is no longer just a tool for generating content; it has evolved into a multifaceted asset that

Effective Strategies for Content Optimization to Boost Web Performance
  • Content Marketing Technology
December 9, 2024
Effective Strategies for Content Optimization to Boost Web Performance

Content optimization is a crucial strategy for website owners to ensure their content remains relevant, up-to-date, and able to achieve

What Will Be the Key Content Marketing Trends in 2025?
  • Content Marketing Technology
December 9, 2024
What Will Be the Key Content Marketing Trends in 2025?

Content marketing is evolving rapidly, and as we approach 2025, several key trends are expected to shape the landscape. Insights

Can Revenue Intelligence 2.0 Transform Your Sales Strategy?
  • Digital Marketing
December 9, 2024
Can Revenue Intelligence 2.0 Transform Your Sales Strategy?

In today’s hyper-competitive market, where sales teams juggle numerous deals and client interactions, the common issues of missed follow-ups, deal

How Does Aktana’s Action Agent Revolutionize Life Sciences Engagement?
  • Customer Data Management
December 9, 2024
How Does Aktana’s Action Agent Revolutionize Life Sciences Engagement?

Amidst ever-evolving CRM systems and customer data platforms, life sciences field teams face the daunting challenge of maintaining efficient and

Salesforce Communities Vulnerability Exposes Sensitive Customer Data
  • Customer Data Management
December 9, 2024
Salesforce Communities Vulnerability Exposes Sensitive Customer Data

In a recent development that has raised alarms within the tech community, a critical security vulnerability has been discovered in

Mastering SEO: Boost Engagement on TikTok, Reels, and Shorts
  • Content Marketing Technology
December 9, 2024
Mastering SEO: Boost Engagement on TikTok, Reels, and Shorts

Creating short-form videos that capture attention and drive engagement is an art that blends creativity with strategic SEO practices. Platforms

Load More
Explore more in our additional categories

New Categories to Explore

MarTech

Popular Stories

  • B2B Marketing
February 23, 2026
Agentic AI to Drive B2B Payments and Negotiations by 2026

The era of manual corporate procurement has finally reached its breaking point as autonomous software agents now handle the complex financial handshakes that once took weeks to finalize. While consumer retail transitioned to a frictionless, one-click experience years ago, the

  • Customer Data Management
February 23, 2026
People.ai SalesAI Platform – Review

Modern sales organizations have long struggled with a paradox where the more data they collect, the less they actually understand about their customers. While Customer Relationship Management (CRM) systems were designed to be the ultimate record of truth, they have

  • Customer Experience (CX)
February 27, 2026
Infobip Launches AgentOS for Autonomous Customer Journeys

For two decades, Infobip has served as the backbone of global messaging, but the recent debut of AgentOS marks a profound transition from basic delivery to sophisticated AI orchestration. This launch represents a strategic pivot for the company, moving away

  • Content Marketing Technology
February 27, 2026
The Shift From Visibility To Preference Engineering In SEO

The Dawn of a New ErWhy Preference Now Trumps Simple Visibility The digital marketplace has reached a critical inflection point where the traditional pursuit of search engine rankings is being replaced by a sophisticated war for algorithmic favoritism. For decades,

  • Marketing Automation / Email Marketing
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Customer Data Management
February 25, 2026
How Does Treasure Code Revolutionize Customer Data Operations?

Managing billions of customer data points across fragmented platforms has traditionally required an army of engineers and a labyrinth of manual configurations. The launch of Treasure Code marks a significant shift in this landscape, introducing an AI-native command-line interface (CLI)

  • B2B Marketing
February 23, 2026
How Can B2B Leaders Maintain Focus in a High-Pressure World?

The persistent noise of notification pings and the relentless demand for immediate turnaround have turned the average B2B marketing department into a reactive clearinghouse for minor tactical pivots. In the current high-stakes environment of 2026, the traditional distinction between urgent

  • B2B Marketing
February 27, 2026
Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers

Most executive suites currently operate under the delusion that capturing a lead is synonymous with creating a customer, yet this narrow fixation systematically ignores the vast ocean of potential revenue waiting just beyond the immediate horizon. This obsession with immediate

Check out more content or features in the following different areas

New Categories to Explore

MarTech

You might also like

  • Digital Marketing
From Zero to Hero: Unleashing the Power of YouTube for Effective Video Marketing and Community Building
September 26, 2023
From Zero to Hero: Unleashing the Power of YouTube for Effective Video Marketing and Community Building
  • Customer Experience (CX)
The Power of an Omnichannel Loyalty Program: Engaging Customers Across Online and Offline Touchpoints
October 5, 2023
The Power of an Omnichannel Loyalty Program: Engaging Customers Across Online and Offline Touchpoints
  • Marketing Automation / Email Marketing
AI and Automation Drive Innovations in Marketing Technology
March 4, 2025
AI and Automation Drive Innovations in Marketing Technology
  • B2B Marketing
January 2, 2024
Mastering Account-Based Marketing: Principles, Execution, and Success
  • Content Marketing Technology
May 9, 2024
Rev Up Sales: Top 7 SEO Strategies for Auto Businesses in 2024
  • B2B Marketing
May 1, 2025
Can B2B Brands Thrive With B2C Advertising Strategies?
  • Digital Marketing
May 1, 2025
Is Applovin a Good Bet Amid Tech Market Volatility?
Is Voice or Text Leading Customer Service Chatbots in 2025?
  • Customer Experience (CX)
March 13, 2025
Is Voice or Text Leading Customer Service Chatbots in 2025?

The year 2025 marks a significant milestone in the rise of chatbots, which have seamlessly integrated into customer service operations

Effective B2B Customer Retention: 7 Proven Strategies for Success
  • Customer Experience (CX)
January 15, 2025
Effective B2B Customer Retention: 7 Proven Strategies for Success

In the competitive world of B2B marketing, retaining existing customers is often more cost-effective and beneficial than constantly seeking new

Sizzling Summer Email Strategies to Boost Engagement
  • Marketing Automation / Email Marketing
May 23, 2024
Sizzling Summer Email Strategies to Boost Engagement

As the mercury climbs and flip-flops become the footwear of choice, businesses face the daunting task of keeping customers engaged

  • Digital Marketing
December 23, 2024
Maximizing Revenue: A Comprehensive Guide to Revenue Enablement
  • Marketing Automation / Email Marketing
October 1, 2024
Why Email Marketing Outshines Social Media for Business Growth
  • Marketing Automation / Email Marketing
December 30, 2024
Eliminate These 5 Outdated B2B Marketing Trends in 2025
  • Customer Experience (CX)
November 22, 2024
5 Key Customer-First Trends Businesses Must Adopt to Thrive in 2025