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MarTech

  • B2B Marketing
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?

The subtle hum of algorithmic processing has replaced the frantic manual labor that once defined the marketing department, signaling a definitive end to the era of digital experimentation. In the current landscape, the novelty of machine learning has matured into

How Is AI Shifting From Hype to High-Stakes B2B Execution?
  • B2B Marketing
February 27, 2026
Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers
  • B2B Marketing
February 27, 2026
How to Create Distinctive Content in an AI-Driven Landscape
  • Digital Marketing
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
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Popular Stories

  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?
  • Digital Marketing
Why Is Your Marketing Dashboard Failing to Show Real Growth?
February 26, 2026
Why Is Your Marketing Dashboard Failing to Show Real Growth?
  • Customer Data Management
Top Real Estate Agents Use Smarter CRMs to Drive Growth
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Marketing Automation / Email Marketing
How Marketing Teams Must Own Brand Security and Trust
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust
  • Customer Data Management
Is CRM Stock Finally Trading Below Its Intrinsic Value?
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?
  • Digital Marketing
Extend Launches Cultural Intelligence Marketing Platform
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
  • Marketing Automation / Email Marketing
What is the State of Enterprise Email Marketing in 2026?
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
  • Customer Data Management
Trend Analysis: Strategic CRM Investment Growth
February 27, 2026
Trend Analysis: Strategic CRM Investment Growth
  • Customer Experience (CX)
Infobip Launches AgentOS for Autonomous Customer Journeys
February 27, 2026
Infobip Launches AgentOS for Autonomous Customer Journeys
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

How Marketing Teams Must Own Brand Security and Trust
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Marketing Automation / Email Marketing
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?
February 26, 2026
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

MarTech

All MarTech News

How Does Syncing Email and SMS Boost Your Marketing Success?
  • Marketing Automation / Email Marketing
December 13, 2024
How Does Syncing Email and SMS Boost Your Marketing Success?

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to engage with their audience and drive revenue. One

Double Opt-In Email Marketing: Importance, Benefits, and Setup Tips
  • Marketing Automation / Email Marketing
December 13, 2024
Double Opt-In Email Marketing: Importance, Benefits, and Setup Tips

Email marketing remains one of the most effective tools in your marketing arsenal, providing unfiltered access to your subscribers’ inboxes

Can Twilio Segment CDP Enhance Customer Experience with AI Integration?
  • Customer Data Management
December 13, 2024
Can Twilio Segment CDP Enhance Customer Experience with AI Integration?

In recent years, the fusion of artificial intelligence (AI) with customer data platforms (CDPs) has revolutionized how businesses interact with

How Can Technology Transform Your Customer Experience Today?
  • Customer Experience (CX)
December 13, 2024
How Can Technology Transform Your Customer Experience Today?

In a constantly evolving marketplace, businesses must leverage advanced technology to stay competitive and provide exceptional customer experiences. The modern

How Can AI Revolutionize Customer Relationship Management?
  • Customer Data Management
December 13, 2024
How Can AI Revolutionize Customer Relationship Management?

The rapid advancement of artificial intelligence technology is reshaping various industries, and customer relationship management is no exception. AI-powered CRMs

Are CRMs Still Essential for Dealership Success in 2024?
  • Customer Data Management
December 13, 2024
Are CRMs Still Essential for Dealership Success in 2024?

The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment,

How Is Programmatic CTV Advertising Changing Consumer Behavior?
  • Customer Experience (CX)
December 13, 2024
How Is Programmatic CTV Advertising Changing Consumer Behavior?

Programmatic CTV (Connected TV) advertising is revolutionizing the advertising industry by leveraging data-driven insights and smart targeting to enhance consumer

Driving Business Growth Through Effective Customer Sentiment Analysis
  • Customer Experience (CX)
December 13, 2024
Driving Business Growth Through Effective Customer Sentiment Analysis

Today’s competitive business landscape requires more than just offering a good product or service. Understanding and leveraging customer sentiment is

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MarTech

Popular Stories

  • Customer Data Management
February 23, 2026
People.ai SalesAI Platform – Review

Modern sales organizations have long struggled with a paradox where the more data they collect, the less they actually understand about their customers. While Customer Relationship Management (CRM) systems were designed to be the ultimate record of truth, they have

  • Customer Experience (CX)
February 27, 2026
Infobip Launches AgentOS for Autonomous Customer Journeys

For two decades, Infobip has served as the backbone of global messaging, but the recent debut of AgentOS marks a profound transition from basic delivery to sophisticated AI orchestration. This launch represents a strategic pivot for the company, moving away

  • B2B Marketing
February 23, 2026
Agentic AI to Drive B2B Payments and Negotiations by 2026

The era of manual corporate procurement has finally reached its breaking point as autonomous software agents now handle the complex financial handshakes that once took weeks to finalize. While consumer retail transitioned to a frictionless, one-click experience years ago, the

  • Marketing Automation / Email Marketing
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Customer Data Management
February 25, 2026
How Does Treasure Code Revolutionize Customer Data Operations?

Managing billions of customer data points across fragmented platforms has traditionally required an army of engineers and a labyrinth of manual configurations. The launch of Treasure Code marks a significant shift in this landscape, introducing an AI-native command-line interface (CLI)

  • B2B Marketing
February 26, 2026
B2B Success Requires Uniting Brand and Demand Marketing

The traditional dividing line between creative brand storytelling and data-driven demand generation has finally collapsed under the weight of a hyper-informed buyer collective that no longer recognizes these internal corporate distinctions. Modern procurement professionals and executive stakeholders navigate a digital

  • Customer Experience (CX)
February 27, 2026
Why Is Lean Data the Key to Successful AI and CX Strategy?

Aisha Amaira is a distinguished MarTech expert with a profound dedication to the intersection of marketing strategy and technological innovation. With an extensive background in CRM architecture and customer data platforms, she has spent years helping organizations move past the

  • Content Marketing Technology
February 27, 2026
The Shift From Visibility To Preference Engineering In SEO

The Dawn of a New ErWhy Preference Now Trumps Simple Visibility The digital marketplace has reached a critical inflection point where the traditional pursuit of search engine rankings is being replaced by a sophisticated war for algorithmic favoritism. For decades,

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How Does Account-Based Marketing Drive B2B Success?
  • B2B Marketing
March 1, 2024
How Does Account-Based Marketing Drive B2B Success?

Account-Based Marketing (ABM) is significantly transforming the B2B sector through a more personalized, strategic approach aimed at business expansion. This

Microsoft Copilot Boosts SMB Customer Service Efficiency
  • Customer Experience (CX)
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Microsoft Copilot Boosts SMB Customer Service Efficiency

In today’s hyper-competitive business landscape, a single missed email or delayed response can send a loyal customer straight to a

Customizable CRM Workflows: A Strategic Necessity for 2025
  • Customer Data Management
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Customizable CRM Workflows: A Strategic Necessity for 2025

Enhanced Efficiency and Time Savings The capacity to automate repetitive and time-consuming tasks in CRM systems translates into significant operational

  • Customer Data Management
December 3, 2024
Twilio Expands Integration with AWS to Enhance Customer Engagement
  • Marketing Automation / Email Marketing
April 25, 2024
How Can Email Marketing Boost B2B Engagement in 2024?
  • Content Marketing Technology
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Which AI Tool Best Generates Trending Content: ChatGPT, Gemini, or Claude?
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How Can Photographers Use SEO to Dominate Their Local Markets?