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MarTech

  • B2B Marketing
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?

The subtle hum of algorithmic processing has replaced the frantic manual labor that once defined the marketing department, signaling a definitive end to the era of digital experimentation. In the current landscape, the novelty of machine learning has matured into

How Is AI Shifting From Hype to High-Stakes B2B Execution?
  • B2B Marketing
February 27, 2026
Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers
  • B2B Marketing
February 27, 2026
How to Create Distinctive Content in an AI-Driven Landscape
  • Digital Marketing
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
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  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?
  • Digital Marketing
Why Is Your Marketing Dashboard Failing to Show Real Growth?
February 26, 2026
Why Is Your Marketing Dashboard Failing to Show Real Growth?
  • Customer Data Management
Top Real Estate Agents Use Smarter CRMs to Drive Growth
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Marketing Automation / Email Marketing
How Marketing Teams Must Own Brand Security and Trust
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust
  • Customer Data Management
Is CRM Stock Finally Trading Below Its Intrinsic Value?
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?
  • Digital Marketing
Extend Launches Cultural Intelligence Marketing Platform
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform
  • Marketing Automation / Email Marketing
What is the State of Enterprise Email Marketing in 2026?
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
  • B2B Marketing
How Is AI Shifting From Hype to High-Stakes B2B Execution?
February 27, 2026
How Is AI Shifting From Hype to High-Stakes B2B Execution?
  • Customer Data Management
Trend Analysis: Strategic CRM Investment Growth
February 27, 2026
Trend Analysis: Strategic CRM Investment Growth
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

How Marketing Teams Must Own Brand Security and Trust
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Marketing Automation / Email Marketing
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?
February 26, 2026
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

MarTech

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How Can Businesses Leverage Customer Intelligence for Growth?
  • Customer Data Management
December 19, 2024
How Can Businesses Leverage Customer Intelligence for Growth?

In the modern business landscape, leveraging customer data to understand and predict customer behaviors has become imperative for sustainable growth.

Optimizing Contact Centers with Effective Customer Journey Orchestration
  • Customer Experience (CX)
December 19, 2024
Optimizing Contact Centers with Effective Customer Journey Orchestration

Customer journey orchestration is a powerful strategy for enhancing the contact center experience. By strategically managing and optimizing a customer’s

Emotional Intelligence Revolutionizing Modern Customer Service Experience
  • Customer Experience (CX)
December 19, 2024
Emotional Intelligence Revolutionizing Modern Customer Service Experience

In today’s technology-driven world, companies are constantly seeking competitive advantages beyond speed, efficiency, and automation. One pivotal strategy that has

How Does Customer Journey Orchestration Drive Business Growth?
  • Customer Experience (CX)
December 19, 2024
How Does Customer Journey Orchestration Drive Business Growth?

In today’s competitive business landscape, the importance of customer experience (CX) cannot be overstated, as it has become a pivotal

Using Customer Intelligence to Drive Business Growth in 2024
  • Customer Experience (CX)
December 19, 2024
Using Customer Intelligence to Drive Business Growth in 2024

In today’s increasingly competitive market, businesses need to harness the power of customer intelligence (CI) to stay ahead. This means

Future Trends in Content Marketing: AI, Visuals, and Audience Engagement
  • Content Marketing Technology
December 19, 2024
Future Trends in Content Marketing: AI, Visuals, and Audience Engagement

The landscape of content marketing is continually evolving, driven by technological advancements and shifting consumer behaviors. As we approach 2025,

How Can Marketers Avoid Alienating Customers with Year-End Emails?
  • Marketing Automation / Email Marketing
December 19, 2024
How Can Marketers Avoid Alienating Customers with Year-End Emails?

As the year comes to a close, marketers face the significant challenge of maintaining customer engagement while avoiding the pitfalls

Can Klaviyo Sustain Growth Amid Competitive Marketing Pressures?
  • Marketing Automation / Email Marketing
December 18, 2024
Can Klaviyo Sustain Growth Amid Competitive Marketing Pressures?

Klaviyo, Inc. has established itself as a significant player in the email and SMS marketing space, particularly for e-commerce businesses.

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MarTech

Popular Stories

  • Customer Data Management
February 27, 2026
Trend Analysis: Strategic CRM Investment Growth

Business confidence in the current market has undergone a dramatic transformation, moving away from the cautious, defensive posturing that defined previous fiscal cycles toward a proactive era of expansion. This psychological shift among executive leadership teams signifies a broader departure

  • B2B Marketing
February 23, 2026
Agentic AI to Drive B2B Payments and Negotiations by 2026

The era of manual corporate procurement has finally reached its breaking point as autonomous software agents now handle the complex financial handshakes that once took weeks to finalize. While consumer retail transitioned to a frictionless, one-click experience years ago, the

  • Marketing Automation / Email Marketing
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Customer Data Management
February 25, 2026
How Does Treasure Code Revolutionize Customer Data Operations?

Managing billions of customer data points across fragmented platforms has traditionally required an army of engineers and a labyrinth of manual configurations. The launch of Treasure Code marks a significant shift in this landscape, introducing an AI-native command-line interface (CLI)

  • Customer Experience (CX)
February 27, 2026
Infobip Launches AgentOS for Autonomous Customer Journeys

For two decades, Infobip has served as the backbone of global messaging, but the recent debut of AgentOS marks a profound transition from basic delivery to sophisticated AI orchestration. This launch represents a strategic pivot for the company, moving away

  • B2B Marketing
February 26, 2026
B2B Success Requires Uniting Brand and Demand Marketing

The traditional dividing line between creative brand storytelling and data-driven demand generation has finally collapsed under the weight of a hyper-informed buyer collective that no longer recognizes these internal corporate distinctions. Modern procurement professionals and executive stakeholders navigate a digital

  • Customer Experience (CX)
February 27, 2026
Why Is Lean Data the Key to Successful AI and CX Strategy?

Aisha Amaira is a distinguished MarTech expert with a profound dedication to the intersection of marketing strategy and technological innovation. With an extensive background in CRM architecture and customer data platforms, she has spent years helping organizations move past the

  • Content Marketing Technology
February 27, 2026
The Shift From Visibility To Preference Engineering In SEO

The Dawn of a New ErWhy Preference Now Trumps Simple Visibility The digital marketplace has reached a critical inflection point where the traditional pursuit of search engine rankings is being replaced by a sophisticated war for algorithmic favoritism. For decades,

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  • Content Marketing Technology
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Is Local SEO Still Relevant in Digital Marketing Landscape?

Local SEO is not dead; it remains a vital strategy for businesses in 2024 and beyond. The relevance of local

Digital Ad Trends: Video, Search, Social Budgets Soar
  • Digital Marketing
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Digital Ad Trends: Video, Search, Social Budgets Soar

The digital advertising landscape has undergone significant shifts, positioning the U.S. as a dominant force in global ad spending, projected

Are Traditional Marketing Segmentation Methods Obsolete?
  • Digital Marketing
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Are Traditional Marketing Segmentation Methods Obsolete?

In the dynamic world of digital marketing, understanding and accurately targeting audiences has become increasingly challenging.A recent marketing study conducted

  • Customer Data Management
May 10, 2024
Treasure Data Named Data Analytics Leader of the Year
  • Content Marketing Technology
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The Transformative Impact of AI in Search Engine Optimization and Content Marketing
  • Marketing Automation / Email Marketing
March 13, 2025
Revolutionizing Marketing: How Automation Enhances Speed and Efficiency
  • Marketing Automation / Email Marketing
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How Can Drip Campaigns Boost B2B Marketing Success?