MarTech

February 27, 2026

Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers

Most executive suites currently operate under the delusion that capturing a lead is synonymous with creating a customer, yet this narrow fixation systematically ignores the vast ocean of potential revenue waiting just beyond the immediate horizon. This obsession with immediate

February 27, 2026

Extend Launches Cultural Intelligence Marketing Platform

February 27, 2026

Infobip Launches AgentOS for Autonomous Customer Journeys

February 27, 2026

AI-Powered Consumer Analytics – Review

Dive into diverse divisions

Dive into Diversity

Marketing Automation

February 26, 2026

How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

February 26, 2026

How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

February 26, 2026

How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

All MarTech News

December 23, 2024

Optimizing Ecommerce Email Marketing for Customer Engagement 2024

Email marketing remains a cornerstone of ecommerce strategies, providing a direct line to customers and prospects. In 2024, optimizing this

December 23, 2024

Why Should Your Business Leverage Instagram for Marketing Success?

Instagram has rapidly evolved from a simple photo-sharing app to a powerful marketing tool for businesses of all sizes. With

December 23, 2024

B2B Personalization in 2025: Adapting to Thrive in a Data-Driven Era

In an ever-evolving digital marketplace, B2B marketers are facing a critical juncture, with 2025 emerging as the pivotal year wherein

December 23, 2024

Top Stocks to Hold: Salesforce Inc. Outlook Through 2025

When it comes to identifying top stocks to buy and hold over the next three years, Salesforce Inc. (NYSE: CRM)

December 23, 2024

Elevating Customer Experience Through 8×8’s Digital Transformation

In today’s fast-paced digital landscape, the evolution of customer experience (CX) has become pivotal for businesses aiming to meet escalating

December 23, 2024

How Will Customer Experience Evolve Beyond 2025?

The future landscape of customer experience (CX) is set to undergo significant transformations beyond 2025. As technological advancements and behavioral

December 23, 2024

Enhance Customer Experience with Smart Digital Ad Monitoring Tools

In today’s digital age, businesses are increasingly focusing on optimizing the customer experience to drive growth and loyalty. One of

December 23, 2024

How Can Marketing Automation Improve Customer Feedback Loops?

The traditional role of marketing automation has been predominantly linked with lead generation and customer nurturing. However, this technology’s capabilities

Explore more in our additional categories

New Categories to Explore

Popular Stories

February 25, 2026

How Does Treasure Code Revolutionize Customer Data Operations?

Managing billions of customer data points across fragmented platforms has traditionally required an army of engineers and a labyrinth of manual configurations. The launch of Treasure Code marks a significant shift in this landscape, introducing an AI-native command-line interface (CLI)

February 27, 2026

Extend Launches Cultural Intelligence Marketing Platform

The rapid maturation of the Middle Eastern digital advertising landscape has fundamentally altered how brands perceive and interact with social media influencers as primary media channels. For years, marketing teams across the region struggled with a fragmented environment where influencer

February 26, 2026

B2B Success Requires Uniting Brand and Demand Marketing

The traditional dividing line between creative brand storytelling and data-driven demand generation has finally collapsed under the weight of a hyper-informed buyer collective that no longer recognizes these internal corporate distinctions. Modern procurement professionals and executive stakeholders navigate a digital

February 27, 2026

Why Is Lean Data the Key to Successful AI and CX Strategy?

Aisha Amaira is a distinguished MarTech expert with a profound dedication to the intersection of marketing strategy and technological innovation. With an extensive background in CRM architecture and customer data platforms, she has spent years helping organizations move past the

February 27, 2026

Trend Analysis: Strategic CRM Investment Growth

Business confidence in the current market has undergone a dramatic transformation, moving away from the cautious, defensive posturing that defined previous fiscal cycles toward a proactive era of expansion. This psychological shift among executive leadership teams signifies a broader departure

February 23, 2026

How Can B2B Leaders Maintain Focus in a High-Pressure World?

The persistent noise of notification pings and the relentless demand for immediate turnaround have turned the average B2B marketing department into a reactive clearinghouse for minor tactical pivots. In the current high-stakes environment of 2026, the traditional distinction between urgent

February 27, 2026

Infobip Launches AgentOS for Autonomous Customer Journeys

For two decades, Infobip has served as the backbone of global messaging, but the recent debut of AgentOS marks a profound transition from basic delivery to sophisticated AI orchestration. This launch represents a strategic pivot for the company, moving away

February 6, 2026

B2B Marketers Lose Confidence in AI for Strategy

As B2B marketing leaders allocate unprecedented budgets toward artificial intelligence, a surprising and counterintuitive trend has emerged: their trust in AI to guide high-stakes strategic decisions is actively eroding. This growing hesitancy creates a fundamental paradox where the very technology

Check out more content or features in the following different areas

New Categories to Explore