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MarTech

  • Digital Marketing
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform

The rapid maturation of the Middle Eastern digital advertising landscape has fundamentally altered how brands perceive and interact with social media influencers as primary media channels. For years, marketing teams across the region struggled with a fragmented environment where influencer

Extend Launches Cultural Intelligence Marketing Platform
  • Customer Experience (CX)
February 27, 2026
Infobip Launches AgentOS for Autonomous Customer Journeys
  • Customer Data Management
February 27, 2026
Trend Analysis: Strategic CRM Investment Growth
  • Content Marketing Technology
February 27, 2026
The Shift From Visibility To Preference Engineering In SEO
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Popular Stories

  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?
  • Digital Marketing
Why Is Your Marketing Dashboard Failing to Show Real Growth?
February 26, 2026
Why Is Your Marketing Dashboard Failing to Show Real Growth?
  • Customer Data Management
Top Real Estate Agents Use Smarter CRMs to Drive Growth
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Marketing Automation / Email Marketing
How Marketing Teams Must Own Brand Security and Trust
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust
  • Customer Data Management
Is CRM Stock Finally Trading Below Its Intrinsic Value?
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?
  • Customer Data Management
People.ai SalesAI Platform – Review
February 23, 2026
People.ai SalesAI Platform – Review
  • Marketing Automation / Email Marketing
What is the State of Enterprise Email Marketing in 2026?
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?
  • Customer Data Management
How Does Treasure Code Revolutionize Customer Data Operations?
February 25, 2026
How Does Treasure Code Revolutionize Customer Data Operations?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

How Marketing Teams Must Own Brand Security and Trust
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Marketing Automation / Email Marketing
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?
February 26, 2026
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

MarTech

All MarTech News

How Will AI Transform Customer Experience by 2025?
  • Customer Experience (CX)
December 23, 2024
How Will AI Transform Customer Experience by 2025?

The landscape of customer experience (CX) is rapidly evolving, driven by technological advancements and increasing customer expectations. By 2025, artificial

Predictive AI and Empathy to Transform Customer Experience by 2025
  • Customer Experience (CX)
December 23, 2024
Predictive AI and Empathy to Transform Customer Experience by 2025

Marketing Trends 2025: How Will It Revolutionize Customer Experience (CX)? In an era where customer experience (CX) is becoming a

Maximizing Revenue: A Comprehensive Guide to Revenue Enablement
  • Digital Marketing
December 23, 2024
Maximizing Revenue: A Comprehensive Guide to Revenue Enablement

Revenue enablement is a revolutionary and all-encompassing approach that empowers all customer-facing teams, equipping them with essential tools, training, and

Are You Tracking the Right Email Metrics for Optimal Performance?
  • Marketing Automation / Email Marketing
December 23, 2024
Are You Tracking the Right Email Metrics for Optimal Performance?

Email marketing is a potent tool for building customer trust, enhancing connections, driving website traffic, and converting leads into loyal

Tips to Keep Your Emails Out of Gmail Promotions Folder
  • Marketing Automation / Email Marketing
December 23, 2024
Tips to Keep Your Emails Out of Gmail Promotions Folder

Gmail’s inbox tabs, such as Primary, Social, and Promotions, may create a challenge for businesses trying to ensure their emails

Optimizing Customer Tracking for Increased Sales and Loyalty
  • Customer Data Management
December 23, 2024
Optimizing Customer Tracking for Increased Sales and Loyalty

Customer tracking is a vital component for small businesses aiming to understand their customers better, drive sales, and foster loyalty.

Optimizing Ecommerce Email Marketing for Customer Engagement 2024
  • Marketing Automation / Email Marketing
December 23, 2024
Optimizing Ecommerce Email Marketing for Customer Engagement 2024

Email marketing remains a cornerstone of ecommerce strategies, providing a direct line to customers and prospects. In 2024, optimizing this

Why Should Your Business Leverage Instagram for Marketing Success?
  • Digital Marketing
December 23, 2024
Why Should Your Business Leverage Instagram for Marketing Success?

Instagram has rapidly evolved from a simple photo-sharing app to a powerful marketing tool for businesses of all sizes. With

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MarTech

Popular Stories

  • B2B Marketing
February 23, 2026
Agentic AI to Drive B2B Payments and Negotiations by 2026

The era of manual corporate procurement has finally reached its breaking point as autonomous software agents now handle the complex financial handshakes that once took weeks to finalize. While consumer retail transitioned to a frictionless, one-click experience years ago, the

  • B2B Marketing
February 26, 2026
B2B Success Requires Uniting Brand and Demand Marketing

The traditional dividing line between creative brand storytelling and data-driven demand generation has finally collapsed under the weight of a hyper-informed buyer collective that no longer recognizes these internal corporate distinctions. Modern procurement professionals and executive stakeholders navigate a digital

  • Customer Data Management
February 27, 2026
Trend Analysis: Strategic CRM Investment Growth

Business confidence in the current market has undergone a dramatic transformation, moving away from the cautious, defensive posturing that defined previous fiscal cycles toward a proactive era of expansion. This psychological shift among executive leadership teams signifies a broader departure

  • B2B Marketing
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy

As B2B marketing leaders allocate unprecedented budgets toward artificial intelligence, a surprising and counterintuitive trend has emerged: their trust in AI to guide high-stakes strategic decisions is actively eroding. This growing hesitancy creates a fundamental paradox where the very technology

  • Digital Marketing
February 27, 2026
Extend Launches Cultural Intelligence Marketing Platform

The rapid maturation of the Middle Eastern digital advertising landscape has fundamentally altered how brands perceive and interact with social media influencers as primary media channels. For years, marketing teams across the region struggled with a fragmented environment where influencer

  • Customer Experience (CX)
February 25, 2026
Is Understaffing Killing the U.S. Customer Experience?

The Growing Divide Between Brand Promises and Operational Reality A walk through a modern American retail store or a call to a service center often reveals a jarring dissonance between the glossy advertisements on a smartphone screen and the reality

  • Customer Experience (CX)
February 27, 2026
Why Is Lean Data the Key to Successful AI and CX Strategy?

Aisha Amaira is a distinguished MarTech expert with a profound dedication to the intersection of marketing strategy and technological innovation. With an extensive background in CRM architecture and customer data platforms, she has spent years helping organizations move past the

  • Content Marketing Technology
February 27, 2026
The Shift From Visibility To Preference Engineering In SEO

The Dawn of a New ErWhy Preference Now Trumps Simple Visibility The digital marketplace has reached a critical inflection point where the traditional pursuit of search engine rankings is being replaced by a sophisticated war for algorithmic favoritism. For decades,

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Can Python Automate Intent-Based SEO Keyword Clustering?
  • Content Marketing Technology
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In the digital age, maximizing the efficiency and effectiveness of SEO strategies is crucial for businesses aiming to thrive online.

  • Customer Data Management
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