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MarTech

  • Digital Marketing
February 26, 2026
Why Is Your Marketing Dashboard Failing to Show Real Growth?

The modern digital landscape has reached a point of saturation where businesses often witness a bizarre phenomenon: marketing dashboards that glow with green success indicators while the actual company bank account remains stubbornly stagnant. High click-through rates and soaring engagement

Why Is Your Marketing Dashboard Failing to Show Real Growth?
  • Content Marketing Technology
February 26, 2026
Sweden Tightens Influencer Marketing Disclosure Rules
  • B2B Marketing
February 26, 2026
B2B Success Requires Uniting Brand and Demand Marketing
  • Marketing Automation / Email Marketing
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust
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  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?
  • Customer Data Management
Is CRM Stock Finally Trading Below Its Intrinsic Value?
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Customer Data Management
Top Real Estate Agents Use Smarter CRMs to Drive Growth
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Digital Marketing
Why Is Your Marketing Dashboard Failing to Show Real Growth?
February 26, 2026
Why Is Your Marketing Dashboard Failing to Show Real Growth?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?
  • Marketing Automation / Email Marketing
How Marketing Teams Must Own Brand Security and Trust
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust
  • B2B Marketing
Agentic AI to Drive B2B Payments and Negotiations by 2026
February 23, 2026
Agentic AI to Drive B2B Payments and Negotiations by 2026
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Customer Data Management
People.ai SalesAI Platform – Review
February 23, 2026
People.ai SalesAI Platform – Review
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 26, 2026
How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

How Marketing Teams Must Own Brand Security and Trust
  • Marketing Automation / Email Marketing
How Is AI Transforming the Future of Email Marketing?
February 26, 2026
How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

  • Marketing Automation / Email Marketing
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?
February 26, 2026
How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

MarTech

All MarTech News

How Can Businesses Seamlessly Integrate Online and Offline Shopping?
  • Customer Experience (CX)
December 31, 2024
How Can Businesses Seamlessly Integrate Online and Offline Shopping?

In the highly competitive world of retail, creating a seamless connection between online and offline customer experiences is essential for

Maximize ROI Through CPA Marketing: Strategies and Expert Tips
  • Digital Marketing
December 31, 2024
Maximize ROI Through CPA Marketing: Strategies and Expert Tips

Imagine a test where only correct answers count toward your score—or a tennis match that only counts the sets you

Top CRM Solutions for Mac in 2025: Optimize Productivity and Sales
  • Customer Data Management
December 31, 2024
Top CRM Solutions for Mac in 2025: Optimize Productivity and Sales

In the ever-evolving landscape of business technology, Customer Relationship Management (CRM) software has become indispensable for managing customer interactions, streamlining

Comparing Top Marketing Automation Platforms to Optimize Strategies
  • Marketing Automation / Email Marketing
December 31, 2024
Comparing Top Marketing Automation Platforms to Optimize Strategies

In today’s competitive market, businesses need to leverage advanced tools to streamline their marketing efforts and enhance customer engagement. Marketing

Eliminate These 5 Outdated B2B Marketing Trends in 2025
  • Marketing Automation / Email Marketing
December 30, 2024
Eliminate These 5 Outdated B2B Marketing Trends in 2025

As the digital landscape rapidly evolves, businesses must continually adapt to stay competitive and abandon outdated marketing strategies. The acceleration

How Can Targeted Marketing Boost Your Business Growth and ROI?
  • B2B Marketing
December 30, 2024
How Can Targeted Marketing Boost Your Business Growth and ROI?

Targeted marketing is an advanced approach focused on promoting a product or service to a specific subset of a larger

How Is AI Personalization Redefining Modern Marketing Strategies?
  • B2B Marketing
December 30, 2024
How Is AI Personalization Redefining Modern Marketing Strategies?

The advent of artificial intelligence (AI) in marketing has revolutionized the way businesses connect with their customers. Traditional marketing strategies,

What Are the Top 5 Customer Experience Trends for 2025?
  • Customer Experience (CX)
December 30, 2024
What Are the Top 5 Customer Experience Trends for 2025?

As businesses worldwide race to keep up with the rapid evolution of consumer expectations, companies are increasingly tasked with embracing

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MarTech

Popular Stories

  • Customer Data Management
February 23, 2026
People.ai SalesAI Platform – Review

Modern sales organizations have long struggled with a paradox where the more data they collect, the less they actually understand about their customers. While Customer Relationship Management (CRM) systems were designed to be the ultimate record of truth, they have

  • Customer Experience (CX)
February 25, 2026
Is Understaffing Killing the U.S. Customer Experience?

The Growing Divide Between Brand Promises and Operational Reality A walk through a modern American retail store or a call to a service center often reveals a jarring dissonance between the glossy advertisements on a smartphone screen and the reality

  • B2B Marketing
February 26, 2026
B2B Success Requires Uniting Brand and Demand Marketing

The traditional dividing line between creative brand storytelling and data-driven demand generation has finally collapsed under the weight of a hyper-informed buyer collective that no longer recognizes these internal corporate distinctions. Modern procurement professionals and executive stakeholders navigate a digital

  • Customer Data Management
October 28, 2024
Choosing the Best CRM Systems for Small Businesses in 2024

In 2024, Customer Relationship Management (CRM) systems have emerged as crucial tools for businesses aiming to strengthen relationships with their clientele. For small businesses, the right CRM system can mark the difference between success and stagnation by providing essential strategies

  • Digital Marketing
February 23, 2024
Embracing the Human Touch: The Enduring Value of Cold Calling in Digital Sales

In today’s digital-dominated sales landscape, companies are veering toward automation, embracing AI chatbots and digital marketing. Sean Evers, VP at Pipedrive and a sales expert, reminds us that cold calling remains a vital aspect of sales strategies despite technological advances.

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

  • Customer Data Management
October 11, 2023
Revolutionizing Data Accuracy and Accessibility: A Deep Dive into Aqfer’s Integration with 5×5 Data Co-Op

In a game-changing move, Aqfer, a leader in data-driven solutions, has announced its OEM integration with the innovative 5×5 Data Co-Op. This integration allows Aqfer clients seamless access to the expansive 5×5 data ecosystem, transforming the way data is sourced

  • Content Marketing Technology
February 26, 2026
Sweden Tightens Influencer Marketing Disclosure Rules

Aisha Amaira is a distinguished specialist in the intersection of Marketing Technology and digital compliance, bringing years of insight into how data and regulation shape consumer behavior. As Sweden’s regulatory landscape for influencer marketing undergoes a significant transformation, her expertise

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Mastering Customer Centricity: Zappos’ Approach to Personalized Experiences and Building Trust
  • Customer Experience (CX)
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Mastering Customer Centricity: Zappos’ Approach to Personalized Experiences and Building Trust

In today’s competitive business world, customer experience (CX) has become one of the most critical factors in driving brand loyalty

Uncovering the Silent Customer Crisis: Why 71% Stay Quiet
  • Customer Experience (CX)
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Uncovering the Silent Customer Crisis: Why 71% Stay Quiet

Unveiling a Hidden Market Challenge In an era where customer insights drive business success, a staggering statistic emerges from the

How Will Giant Eagle Transform Retail Ads With Rippl?
  • Customer Data Management
June 6, 2024
How Will Giant Eagle Transform Retail Ads With Rippl?

In the dynamic sphere of retail advertising, Giant Eagle’s collaboration with Rippl marks a significant leap forward. By joining forces

  • Customer Experience (CX)
October 31, 2023
Balancing Customer Experience and Security in the Digital Landscape
  • Marketing Automation / Email Marketing
October 30, 2025
How Will AI-Human Hybrids Transform 2025 Marketing?
  • Content Marketing Technology
November 20, 2024
How Can Digital Marketing Transform Your Business’s Online Presence?
  • Digital Marketing
January 22, 2026
Trend Analysis: Brand and Demand Convergence