MarTech

February 26, 2026

Why Is Your Marketing Dashboard Failing to Show Real Growth?

The modern digital landscape has reached a point of saturation where businesses often witness a bizarre phenomenon: marketing dashboards that glow with green success indicators while the actual company bank account remains stubbornly stagnant. High click-through rates and soaring engagement

February 26, 2026

Sweden Tightens Influencer Marketing Disclosure Rules

February 26, 2026

B2B Success Requires Uniting Brand and Demand Marketing

February 26, 2026

How Marketing Teams Must Own Brand Security and Trust

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Marketing Automation

February 26, 2026

How Marketing Teams Must Own Brand Security and Trust

Aisha Amaira has spent years at the intersection of marketing technology and data-driven insights. As a specialist in CRM and customer data platforms, she understands that the strongest marketing campaign is worthless if the delivery channel is compromised. In today’s

February 26, 2026

How Is AI Transforming the Future of Email Marketing?

The traditional newsletter has transformed from a static, digital flyer into a sentient communication layer that anticipates consumer needs before they are even articulated. While the concept of automated mail has existed for decades, the integration of deep learning and

February 26, 2026

How Will Adswerve’s New CEO Lead the Shift to AI Marketing?

The rapid acceleration of generative intelligence has forced a dramatic reevaluation of how brands interact with digital ecosystems, making the appointment of Tom Zawacki as CEO of Adswerve a pivotal moment for the industry. This leadership change signals a strategic

All MarTech News

January 8, 2025

Amazon Eyes CRM Market: Potential Major Move by 2025

The tech world has always been rife with speculation and excitement about the potential shifts and strategic moves of industry

January 8, 2025

Top Seven Tips for Law Firm CRM Success in the Digital Age

As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in

January 8, 2025

AI-Powered Solutions Boost CRM and Sales Efficiency for SMEs

In the complex world of small business, the challenges of managing customer relationships and streamlining sales processes can often seem

January 8, 2025

Enhancing Customer Loyalty with Personalized E-commerce Email Marketing

In the fast-paced realm of e-commerce, retaining loyal customers who not only spend more but also advocate for your brand

January 8, 2025

How Can Sleep Products Boost Customer Loyalty in Home Furnishings?

The increasing prevalence of sleep deprivation among Americans has led to a booming market for scientifically proven sleep products, as

January 8, 2025

AI Revolutionizes Customer Experience with Predictive Insights and Automation

Artificial Intelligence (AI) is transforming the landscape of customer experience (CX) journey mapping. By leveraging real-time data, AI provides predictive

January 8, 2025

How Can Leadership and CX Principles Drive Business Success?

In today’s competitive business landscape, the synergy between leadership and customer experience (CX) principles is crucial for achieving sustainable success.

January 8, 2025

Customer Satisfaction Drives Success for Top Car Brands Through Feedback

In the competitive world of automotive manufacturing, customer satisfaction has become a pivotal factor driving the success and reputation of

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February 23, 2024

Embracing the Human Touch: The Enduring Value of Cold Calling in Digital Sales

In today’s digital-dominated sales landscape, companies are veering toward automation, embracing AI chatbots and digital marketing. Sean Evers, VP at Pipedrive and a sales expert, reminds us that cold calling remains a vital aspect of sales strategies despite technological advances.

May 5, 2025

How Does Treasure Data Enhance AI-Driven Data Management?

In the rapidly evolving world of technology, enterprises constantly seek solutions that offer comprehensive data management, especially when artificial intelligence plays an integral role. Treasure Data, an acclaimed Intelligent Customer Data Platform (CDP), has recently achieved the Google Cloud Ready

October 10, 2023

The Ultimate Guide to Developing an Effective Content Strategy

Content strategy serves as the roadmap for creating, publishing, and managing content to achieve specific business goals. In today’s digital landscape, where information overload is the norm, having a well-defined content strategy is crucial for businesses to stand out from

July 10, 2024

Effective ABM Strategies Require Consistent and Robust Brand Investment

Account-Based Marketing (ABM) has become a cornerstone of effective B2B marketing. By focusing on high-value accounts through personalized outreach, ABM offers a targeted approach that leads to better conversion rates and customer loyalty. However, a common mistake among businesses is

January 4, 2024

The Ever-Evolving Landscape of Social Media: A Look into Engagement, Diversification, and Future Strategies

In today’s digital age, social media has become an integral part of our lives. With the ability to connect with audiences on a global scale, it has transformed the way brands engage with consumers. In this article, we will explore

February 23, 2026

How Is 8×8 Using AI to Transform the Customer Experience?

Aisha Amaira is a distinguished expert in the MarTech landscape, known for her deep-seated passion for bridging the gap between sophisticated technology and actionable marketing strategies. With an extensive background in CRM systems and customer data platforms, she has spent

February 26, 2026

B2B Success Requires Uniting Brand and Demand Marketing

The traditional dividing line between creative brand storytelling and data-driven demand generation has finally collapsed under the weight of a hyper-informed buyer collective that no longer recognizes these internal corporate distinctions. Modern procurement professionals and executive stakeholders navigate a digital

June 9, 2025

AI Reshapes B2B Marketing: New Strategies for GTM Success

The landscape of B2B marketing has undergone a significant transformation with the advent and integration of artificial intelligence, particularly custom Generative Pre-trained Transformers (GPTs), reshaping go-to-market (GTM) strategies to a considerable extent. As digital marketing becomes increasingly sophisticated, businesses have

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