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MarTech

  • Customer Data Management
August 1, 2025
Scowtt AI Customer Acquisition – Review

In an era where businesses grapple with the challenge of turning vast amounts of data into actionable revenue, the role of AI in customer acquisition has never been more critical. Imagine a platform that not only deciphers complex first-party data

Scowtt AI Customer Acquisition – Review
  • Marketing Automation / Email Marketing
August 1, 2025
Hightouch Secures Funding to Revolutionize AI Marketing
  • Customer Experience (CX)
August 1, 2025
20 Proven Ways to Act on Customer Feedback for Success
  • B2B Marketing
August 1, 2025
B2B Growth Stalled by 52% Problem: Study Reveals Crisis
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  • Customer Data Management
Scowtt AI Customer Acquisition – Review
August 1, 2025
Scowtt AI Customer Acquisition – Review
  • Marketing Automation / Email Marketing
Hightouch Secures Funding to Revolutionize AI Marketing
August 1, 2025
Hightouch Secures Funding to Revolutionize AI Marketing
  • B2B Marketing
Is Contextual Targeting Advertising’s Future?
July 31, 2025
Is Contextual Targeting Advertising’s Future?
  • Marketing Automation / Email Marketing
How Does AI Revolutionize Real-Time Marketing?
July 31, 2025
How Does AI Revolutionize Real-Time Marketing?
  • Customer Experience (CX)
20 Proven Ways to Act on Customer Feedback for Success
August 1, 2025
20 Proven Ways to Act on Customer Feedback for Success
  • Customer Experience (CX)
How Are AI Agents Transforming Customer Service Today?
August 1, 2025
How Are AI Agents Transforming Customer Service Today?
  • B2B Marketing
B2B Growth Stalled by 52% Problem: Study Reveals Crisis
August 1, 2025
B2B Growth Stalled by 52% Problem: Study Reveals Crisis
  • Marketing Automation / Email Marketing
AI-Enhanced Email Marketing – Review
July 31, 2025
AI-Enhanced Email Marketing – Review
  • Customer Experience (CX)
How Will AI Auto Responding Transform Customer Engagement?
July 31, 2025
How Will AI Auto Responding Transform Customer Engagement?
  • Customer Experience (CX)
How Can VOC Transform Your CX and EX Strategies?
July 31, 2025
How Can VOC Transform Your CX and EX Strategies?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
August 1, 2025
Hightouch Secures Funding to Revolutionize AI Marketing

Imagine a world where every marketing campaign speaks directly to an individual customer, adapting in real time to their preferences, behaviors, and needs, with outcomes so precise that engagement rates soar beyond traditional benchmarks. This is no longer a distant

Hightouch Secures Funding to Revolutionize AI Marketing
  • Marketing Automation / Email Marketing
AI-Enhanced Email Marketing – Review
July 31, 2025
AI-Enhanced Email Marketing – Review

In a digital marketing climate where precision and impact are key, AI-enhanced email marketing emerges as a transformative force, reshaping how marketers engage with consumers. The need for data-driven communication has never been higher, with organizations striving to deliver personalized

  • Marketing Automation / Email Marketing
How Does AI Revolutionize Real-Time Marketing?
July 31, 2025
How Does AI Revolutionize Real-Time Marketing?

Artificial Intelligence (AI) plays a pivotal role in transforming real-time marketing. This shift offers businesses the opportunity to engage with their audience on an unprecedented level, leading to the question: How exactly does AI revolutionize real-time marketing? Industry experts and

MarTech

All MarTech News

Anteriad Elevates Tornabene to Chief Marketing and Product Officer
  • B2B Marketing
June 23, 2025
Anteriad Elevates Tornabene to Chief Marketing and Product Officer

The dynamic world of B2B marketing is constantly evolving, with companies striving to stay competitive by embracing strategic alignment and

What Is Agentic AI and How Will It Transform CX?
  • Customer Experience (CX)
June 23, 2025
What Is Agentic AI and How Will It Transform CX?

The emergence of Agentic AI marks a significant evolution in the field of artificial intelligence, particularly in transforming customer experience

What Are the Crucial Steps to Planning a WordPress Site?
  • Content Marketing Technology
June 23, 2025
What Are the Crucial Steps to Planning a WordPress Site?

Planning a WordPress site is a meticulous process that requires strategic thinking and tactical execution to harness the full potential

Top WordPress SEO Tools & Plugins for Enterprise Success
  • Content Marketing Technology
June 23, 2025
Top WordPress SEO Tools & Plugins for Enterprise Success

A digital wave is shaping how enterprises manage their online presence, relying heavily on WordPress and its robust SEO tools.

How Can Free Tools Revolutionize Your Social Media Strategy?
  • Content Marketing Technology
June 23, 2025
How Can Free Tools Revolutionize Your Social Media Strategy?

In today’s fast-paced digital landscape, orchestrating a social media strategy is crucial for businesses and marketers striving for a stable

Fitness Marketing Strategies for Wellness Business Growth
  • Marketing Automation / Email Marketing
June 20, 2025
Fitness Marketing Strategies for Wellness Business Growth

The health and wellness industry has reached unprecedented heights with a growing number of fitness facilities and an expanding clientele

How Will Email Deliverability Tools Shape Marketing by 2030?
  • Marketing Automation / Email Marketing
June 20, 2025
How Will Email Deliverability Tools Shape Marketing by 2030?

In the rapidly evolving landscape of digital marketing, the importance of email as a communication tool has continually surged, requiring

Carnival Cruise Loyalty Overhaul: Emotional Bonds Tested
  • Customer Experience (CX)
June 20, 2025
Carnival Cruise Loyalty Overhaul: Emotional Bonds Tested

In a bold move that has sent ripples through the cruise industry, Carnival Cruise Line has fundamentally altered its loyalty

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MarTech

Popular Stories

  • Customer Experience (CX)
July 31, 2025
How Will AI Auto Responding Transform Customer Engagement?

Set Against an AI-Powered Transformation Imagine a world where seamless customer interactions are taken for granted, with expectations skyrocketing as businesses increasingly rely on artificial intelligence. A staggering 85% of customer engagements now involve AI-driven processes, forcing companies to rethink

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

  • Customer Experience (CX)
July 31, 2025
How Can VOC Transform Your CX and EX Strategies?

In today’s competitive market, where the differentiation between brands is increasingly nuanced, understanding the intricacies of customer and employee experiences is essential. Customer experiences (CX) and employee experiences (EX) can no longer be viewed separately; their intersection often dictates the

  • B2B Marketing
April 9, 2024
How Does Predictive Analytics Elevate Account-Based Marketing?

In the realm of B2B marketing, the introduction of Predictive Analytics has been a game-changer, particularly in augmenting Account-Based Marketing (ABM) strategies. At the heart of Predictive Analytics lies the ability to scan through vast quantities of historical data, assessing

  • Customer Data Management
July 31, 2025
How Does HubSpot’s CRM Empower AI with Claude’s Integration?

Aisha Amaira, a renowned expert in marketing technology, joins us to delve into the latest collaboration between HubSpot and Anthropic’s Claude. With her extensive experience in CRM platforms and AI integration, she provides insightful perspectives on how businesses can harness

  • Customer Data Management
February 26, 2025
Braze’s 2025 Report Reveals Key Trends in Customer Engagement Strategies

In an era where consumer touchpoints continue to proliferate and expectations for personalized experiences rise, Braze has released its fifth annual Global Customer Engagement Review (CER). The 2025 CER sheds light on pivotal trends shaping the customer engagement landscape and

  • Marketing Automation / Email Marketing
July 29, 2025
AI-Driven Micro-Decisions – Review

AI-powered micro-decisions have heralded a new era in marketing, reshaping how brands interact with consumers in today’s fast-paced digital environment. This innovative concept contrasts sharply with traditional marketing strategies, which relied heavily on large campaigns with uncertain outcomes. Micro-decisions shift

  • B2B Marketing
April 4, 2024
Maximizing ABM in 2024: Leveraging Actionable Org Charts

In 2024, account-based marketing (ABM) has shifted toward highly focused campaigns promising better returns. Central to this ABM evolution is the actionable org chart. This sophisticated tool does more than list company roles; it reveals key insights into the power

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MarTech

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Are Full-Stack Marketers Key to Modern Digital Success?
July 22, 2025
Are Full-Stack Marketers Key to Modern Digital Success?
  • Customer Experience (CX)
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  • Customer Experience (CX)
Can Integrated CX Solutions Transform South Africa’s BPO Market?
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Can Integrated CX Solutions Transform South Africa’s BPO Market?
  • Marketing Automation / Email Marketing
March 21, 2024
How Can Start-ups Maximize Growth with Marketing Automation?
  • Marketing Automation / Email Marketing
April 8, 2025
Nimble Unveils Unlimited Email Marketing for Small Businesses
  • B2B Marketing
May 22, 2024
ABM: Transforming B2B Marketing with a Targeted Approach
  • Customer Data Management
May 8, 2023
Nucleus Recognizes Top CRM Technology Leaders for 2023
Is Your Content Strategy Ready for Search’s 2026 Revolution?
  • Content Marketing Technology
June 27, 2025
Is Your Content Strategy Ready for Search’s 2026 Revolution?

In a rapidly shifting digital landscape, businesses find themselves at a pivotal crossroads as they prepare for the 2026 transformation

How Can We Foster Deeper Customer Loyalty in an Evolving CX Landscape?
  • Customer Experience (CX)
June 20, 2024
How Can We Foster Deeper Customer Loyalty in an Evolving CX Landscape?

In an age where customer expectations continually shift and competition intensifies, fostering deeper customer loyalty has become more crucial and

Is Total Experience the Future of Business Strategy?
  • Customer Experience (CX)
June 26, 2025
Is Total Experience the Future of Business Strategy?

In a world where technology is rapidly transforming, businesses must adopt novel strategies to maintain their competitive edge. Total Experience

  • Customer Data Management
May 2, 2023
Revolutionize Your Independent Consultancy: Harness the Power of CRM for Outstanding Client Relationships
  • Customer Data Management
March 22, 2023
Striking the Balance: Navigating First-Party Data Strategies and Privacy Concerns in the Marketing Landscape
  • Marketing Automation / Email Marketing
February 1, 2024
MarTech vs AdTech: Their Roles, Differences and Synergies in Today’s Business Strategies
  • B2B Marketing
July 23, 2025
How Can B2B Brands Build Trust in an AI-Driven World?