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MarTech

  • Customer Data Management
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth

The modern real estate landscape has reached a critical tipping point where the traditional reliance on manual labor is being rapidly superseded by high-velocity, intelligence-driven operations. In a market where a few minutes can determine whether an agent secures a

Top Real Estate Agents Use Smarter CRMs to Drive Growth
  • Customer Data Management
February 23, 2026
Is CRM Stock Finally Trading Below Its Intrinsic Value?
  • Marketing Automation / Email Marketing
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?
  • Marketing Automation / Email Marketing
February 23, 2026
Can AI Finally Deliver the Audience of One?
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  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 23, 2026
What is the State of Enterprise Email Marketing in 2026?

The persistent chime of a new notification in a cluttered digital landscape remains the most direct and profitable bridge between a multi-billion-dollar brand and its global customer base. While pundits once predicted that the rise of immersive social commerce and

What is the State of Enterprise Email Marketing in 2026?
  • Marketing Automation / Email Marketing
Can AI Finally Deliver the Audience of One?
February 23, 2026
Can AI Finally Deliver the Audience of One?

The Fifty-Year-Old Inbox Revolution The digital landscape is a graveyard of abandoned social platforms and fleeting viral trends, yet one singular communication channel has survived over five decades to remain the most profitable tool in a marketer’s collection. While social

  • Marketing Automation / Email Marketing
How Will Verint’s Unified Brand Advance CX Automation?
February 23, 2026
How Will Verint’s Unified Brand Advance CX Automation?

The relentless pressure to deliver instant, personalized service across every digital channel has pushed the limits of traditional customer support to a breaking point. As organizations navigate this complexity, the recent transition of Calabrio into the unified Verint brand signals

MarTech

All MarTech News

Why Was SugarCRM Named to the Midmarket CRM Suites ShortList in 2025?
  • Digital Marketing
February 14, 2025
Why Was SugarCRM Named to the Midmarket CRM Suites ShortList in 2025?

SugarCRM, renowned for its intelligence-driven sales automation platform, recently earned a prestigious spot on the Constellation ShortList for Midmarket CRM

Aligning CX Metrics With Governance Strategy for Business Success
  • Customer Experience (CX)
February 14, 2025
Aligning CX Metrics With Governance Strategy for Business Success

In today’s competitive business landscape, customer experience (CX) has become a critical differentiator. However, the challenge for CX leaders lies

Transforming Customer Service: Five Key Practices to Retain Loyalty
  • Customer Experience (CX)
February 14, 2025
Transforming Customer Service: Five Key Practices to Retain Loyalty

In today’s competitive market, outstanding customer service is no longer just an advantage but a necessity for retaining customer loyalty

How Can Retailers in 2025 Prioritize Data Intelligence for CX?
  • Customer Experience (CX)
February 14, 2025
How Can Retailers in 2025 Prioritize Data Intelligence for CX?

The retail and eCommerce landscape continues to evolve quickly, driven by changing customer expectations, technological advancements, and the growing role

Breakthrough Raises $600K to Revolutionize B2B Sales Messaging with AI
  • Digital Marketing
February 14, 2025
Breakthrough Raises $600K to Revolutionize B2B Sales Messaging with AI

In a significant move to innovate the B2B sales messaging landscape, Breakthrough, an AI-driven startup founded by former Google executive

How Can Photographers Use SEO to Dominate Their Local Markets?
  • Content Marketing Technology
February 14, 2025
How Can Photographers Use SEO to Dominate Their Local Markets?

Professional photographers face a challenging and competitive industry, especially at a local level, where standing out requires more than just

Is Avid CRM the Ultimate Solution for Outlook Integration?
  • Customer Data Management
February 14, 2025
Is Avid CRM the Ultimate Solution for Outlook Integration?

The introduction of Avid CRM by Avidian Technologies marks a significant milestone in the evolution of customer relationship management (CRM)

Transforming Contact Centers with Cloud Technology and AI Integration
  • Customer Experience (CX)
February 14, 2025
Transforming Contact Centers with Cloud Technology and AI Integration

In the rapidly evolving landscape of customer service, traditional contact centers face the challenge of meeting increasingly sophisticated and dynamic

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MarTech

Popular Stories

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Marketing Automation / Email Marketing
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

  • Customer Data Management
February 23, 2026
Top Real Estate Agents Use Smarter CRMs to Drive Growth

The modern real estate landscape has reached a critical tipping point where the traditional reliance on manual labor is being rapidly superseded by high-velocity, intelligence-driven operations. In a market where a few minutes can determine whether an agent secures a

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  • Marketing Automation / Email Marketing
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Optimizing Email Marketing: Data Management and Engagement Strategies

In today’s digital age, the effectiveness of email marketing is paramount for businesses aiming to connect with their customers. As

Nucleus Recognizes Top CRM Technology Leaders for 2023
  • Customer Data Management
May 8, 2023
Nucleus Recognizes Top CRM Technology Leaders for 2023

Customer Relationship Management (CRM) technology is a crucial element in the Customer Experience (CX) stack for numerous companies worldwide. CRM

Unlocking CRM Potential: Overcoming Underutilization Challenges
  • Customer Data Management
May 21, 2025
Unlocking CRM Potential: Overcoming Underutilization Challenges

In today’s dynamic business landscape, Customer Relationship Management (CRM) systems are pivotal to sustaining competitive advantages and fostering growth. Yet,

  • Content Marketing Technology
July 30, 2025
Transform Traditional SEO to a Modern Topic-First Strategy
  • Content Marketing Technology
October 2, 2024
How Can AI Boost Your Social Media Content Creation and Management?
  • Customer Data Management
November 15, 2024
CRMs Revolutionize Home Care Agencies with Efficiency and Satisfaction
  • Customer Experience (CX)
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Freelance Customer Service: Key to Consistent Branding Success