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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Mastering Customer Feedback: Boost Business Success with Smart Strategies
  • Customer Experience (CX)
February 18, 2025
Mastering Customer Feedback: Boost Business Success with Smart Strategies

In our ever-evolving digital economy, understanding customer feedback has become crucial for business success, driven by rapid technological advancements that

Future of Customer Experience: AI, Personalization, and Immersive Tech
  • Customer Experience (CX)
February 18, 2025
Future of Customer Experience: AI, Personalization, and Immersive Tech

The landscape of customer experience (CX) has undergone significant transformations over the past few decades. With the advent of digital

Can AI Balance Efficiency and Human Empathy in Customer Support?
  • Customer Experience (CX)
February 18, 2025
Can AI Balance Efficiency and Human Empathy in Customer Support?

In today’s fast-paced digital age, Artificial Intelligence (AI) is playing a transformative role in customer support, revolutionizing the way businesses

Tealium Highlighted in Snowflake’s 2025 Marketing Data Stack Report
  • Customer Data Management
February 18, 2025
Tealium Highlighted in Snowflake’s 2025 Marketing Data Stack Report

In a significant development for the marketing technology sector, Tealium has been recognized in Snowflake’s 2025 Modern Marketing Data Stack

Census Recognized as CDP Leader in Snowflake’s Marketing Data Report
  • Customer Data Management
February 18, 2025
Census Recognized as CDP Leader in Snowflake’s Marketing Data Report

As the digital landscape continues to evolve, the need for marketers to leverage cutting-edge technologies has become more crucial than

Empowering Customer Journeys with AI-Driven Personalized Marketing
  • Customer Experience (CX)
February 18, 2025
Empowering Customer Journeys with AI-Driven Personalized Marketing

In today’s fast-paced digital landscape, businesses are increasingly turning to artificial intelligence (AI) to revolutionize customer journeys. AI-driven personalized marketing

AI Revolutionizing Customer Experience: A Look Ahead to 2025
  • Customer Experience (CX)
February 18, 2025
AI Revolutionizing Customer Experience: A Look Ahead to 2025

It’s clear that AI is set to fundamentally reshape the landscape of customer experience (CX), transforming how businesses interact with

CRM Automation for E-Commerce Growth: Top 2025 Platforms Explained
  • Customer Data Management
February 18, 2025
CRM Automation for E-Commerce Growth: Top 2025 Platforms Explained

As e-commerce continues to expand at an exponential rate, the importance of managing customer relationships efficiently cannot be overstated. Businesses

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MarTech

Popular Stories

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Marketing Automation / Email Marketing
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

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MarTech

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Transforming Bad Content Ideas Into Engaging Marketing Success
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  • Customer Data Management
The Power of CRM-Based Measurement in Driving Revenue and Collaboration in B2B Companies
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The Power of CRM-Based Measurement in Driving Revenue and Collaboration in B2B Companies
  • Marketing Automation / Email Marketing
Revolutionizing Email Marketing: The Role and Potential of Artificial Intelligence
October 13, 2023
Revolutionizing Email Marketing: The Role and Potential of Artificial Intelligence
  • Customer Data Management
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Is Your CRM Proactive Enough for Modern Customers?
  • Customer Experience (CX)
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  • Customer Experience (CX)
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  • Content Marketing Technology
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How Do Cloud Tools Transform Client and Data Management?
  • Customer Data Management
April 8, 2025
How Do Cloud Tools Transform Client and Data Management?

The digital revolution has fundamentally altered how businesses manage clients and data across various sectors, necessitating the adoption of advanced

Buyer Journey vs. Customer Journey: Key Differences Explained
  • Customer Experience (CX)
October 23, 2025
Buyer Journey vs. Customer Journey: Key Differences Explained

In today’s competitive business landscape, understanding how prospects become customers and how customers turn into loyal advocates is paramount for

Mastering Marketing Efficiency: CM.com’s Revolutionary Automation Software for Modern Brands
  • Marketing Automation / Email Marketing
July 11, 2023
Mastering Marketing Efficiency: CM.com’s Revolutionary Automation Software for Modern Brands

In today’s fast-paced and competitive business landscape, companies are constantly searching for ways to streamline their processes, enhance customer experiences,

  • Customer Experience (CX)
October 16, 2024
How Do Omnichannel Strategies Enhance Modern Customer Experiences?
  • Customer Experience (CX)
February 13, 2025
Are You Losing Customers Due to Poor Onboarding Practices?
  • Content Marketing Technology
May 15, 2025
How Will Google’s New Guidelines Shape Content Creation?
  • Marketing Automation / Email Marketing
August 1, 2024
Email Marketing Thrives in 2024: Personalization and Technology Lead