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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Review of G2’s Top 10 Marketing Automation Tools for 2025
  • Marketing Automation / Email Marketing
February 20, 2025
Review of G2’s Top 10 Marketing Automation Tools for 2025

Marketing automation tools have revolutionized the way businesses handle their marketing strategies. In this article, we delve into G2’s top

How Will B2B Email Marketing Evolve and Drive Success in 2025?
  • Marketing Automation / Email Marketing
February 20, 2025
How Will B2B Email Marketing Evolve and Drive Success in 2025?

In the rapidly changing landscape of digital marketing, B2B email marketing continues to be a cornerstone for businesses aiming to

How Can High-Performing CX Teams Drive Business Success?
  • Customer Experience (CX)
February 20, 2025
How Can High-Performing CX Teams Drive Business Success?

High-performing customer experience (CX) teams are crucial to business success, impacting various aspects like innovation, efficiency, employee engagement, and customer

How Can Responsible AI Marketing Preserve Customer Trust?
  • Customer Experience (CX)
February 20, 2025
How Can Responsible AI Marketing Preserve Customer Trust?

As artificial intelligence (AI) continues to revolutionize the marketing landscape, the importance of maintaining customer trust has never been more

Can Salesforce’s AI and Acquisitions Propel CRM Stock to New Heights?
  • Customer Data Management
February 20, 2025
Can Salesforce’s AI and Acquisitions Propel CRM Stock to New Heights?

In the rapidly evolving landscape of customer relationship management (CRM) software, Salesforce has consistently positioned itself as a front-runner. Leveraging

How Can CRM Integrations Revolutionize Nonprofit Donor Tracking?
  • Customer Data Management
February 20, 2025
How Can CRM Integrations Revolutionize Nonprofit Donor Tracking?

Integrating Customer Relationship Management (CRM) systems into nonprofit organizations can significantly improve donor tracking and management. CRM integrations can streamline

Revolutionizing Call Centers: IoT, AI, and Cost-Effective Solutions
  • Customer Experience (CX)
February 20, 2025
Revolutionizing Call Centers: IoT, AI, and Cost-Effective Solutions

The landscape of call centers is undergoing a significant transformation due to technological advancements, evolving consumer expectations, and the overarching

How Can Small Businesses Seamlessly Integrate CRM Software?
  • Customer Data Management
February 20, 2025
How Can Small Businesses Seamlessly Integrate CRM Software?

In today’s competitive business environment, small businesses must maximize their resources and efficiency to thrive. One powerful tool that can

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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  • Digital Marketing
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Transforming Marketing Strategy: A Comprehensive Guide on the Role of Artificial Intelligence
  • Marketing Automation / Email Marketing
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Transforming Marketing Strategy: A Comprehensive Guide on the Role of Artificial Intelligence

In the ever-evolving world of marketing, staying ahead of the curve is crucial for success. This is where artificial intelligence

How to deliver an outstanding customer experience in retail brands
  • Customer Experience (CX)
May 9, 2023
How to deliver an outstanding customer experience in retail brands

As retail increasingly shifts towards e-commerce, customers have more options than ever before. Retail brands must, therefore, work harder to

How Should B2B Marketers Balance ABM and Demand Generation?
  • B2B Marketing
September 27, 2024
How Should B2B Marketers Balance ABM and Demand Generation?

In the dynamic world of B2B marketing, finding the right equilibrium between account-based marketing (ABM) and demand generation is crucial

  • Content Marketing Technology
October 30, 2025
How Is AI Revolutionizing SEO for Digital Visibility?
  • Digital Marketing
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Driving Business Growth: A Comprehensive Guide to Creating Effective Sales Funnels Inspired by Google and Tesla
  • Customer Data Management
February 20, 2025
Can Salesforce’s AI and Acquisitions Propel CRM Stock to New Heights?
  • Marketing Automation / Email Marketing
August 23, 2023
Understanding Your Email Marketing Tools: A Comprehensive Comparison of GetResponse and MailChimp