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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Why Do Law Firms Struggle with Data Quality in Their CRMs?
  • Customer Data Management
February 21, 2025
Why Do Law Firms Struggle with Data Quality in Their CRMs?

Love is in the air this February, but at CLIENTSFirst Consulting, we have a different kind of passion: a love

Buying-Group Marketing Outshines ABM in B2B Sales Effectiveness
  • B2B Marketing
February 21, 2025
Buying-Group Marketing Outshines ABM in B2B Sales Effectiveness

In today’s fast-evolving B2B marketing landscape, traditional strategies like Account-Based Marketing (ABM) are being challenged by more dynamic approaches. One

How to Find Business Email Addresses and Successfully Cold Email
  • Digital Marketing
February 21, 2025
How to Find Business Email Addresses and Successfully Cold Email

With the increasing number of business emails exchanged daily, individuals are understandably reluctant to publicly disclose their email addresses. As

Maximizing Lead Conversion: Key Strategies for Small Businesses
  • Digital Marketing
February 21, 2025
Maximizing Lead Conversion: Key Strategies for Small Businesses

Lead conversion is the process of transforming potential buyers into loyal customers. This process is essential to ensure that efforts

Mastering the Art of Selling Intangible Products and Services
  • Digital Marketing
February 21, 2025
Mastering the Art of Selling Intangible Products and Services

Selling intangible products and services, such as consulting, software, and downloadable music, presents unique challenges because these products cannot be

How Will AI and Sustainability Shape Customer Loyalty by 2025?
  • Customer Experience (CX)
February 20, 2025
How Will AI and Sustainability Shape Customer Loyalty by 2025?

The landscape of customer loyalty is undergoing a significant transformation, driven by the integration of advanced technologies and a growing

How is AI Transforming Customer Service for the Better?
  • Customer Experience (CX)
February 20, 2025
How is AI Transforming Customer Service for the Better?

Artificial Intelligence (AI) is revolutionizing the customer service industry, providing a level of efficiency and personalization that was previously unattainable.

How Do Customer Data Platforms Enhance Business-Customer Relationships?
  • Customer Data Management
February 20, 2025
How Do Customer Data Platforms Enhance Business-Customer Relationships?

Customer Data Platforms (CDPs) are revolutionizing the way businesses manage and utilize customer information, leading to more personalized and effective

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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In the rapidly evolving landscape of customer service, African contact centers increasingly face pressure to innovate and cater to consumers’

Unleashing the Power of Marketing Automation Software: A Comprehensive Guide to Building Customer Loyalty and Sustained Success
  • Marketing Automation / Email Marketing
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Unleashing the Power of Marketing Automation Software: A Comprehensive Guide to Building Customer Loyalty and Sustained Success

In today’s competitive business landscape, building a loyal customer base is crucial for sustained success. Beyond generating revenue, loyal customers

Sales Coaching with ChatGPT: Leveraging the Power of AI for Personalized Guidance
  • Digital Marketing
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Sales Coaching with ChatGPT: Leveraging the Power of AI for Personalized Guidance

Sales coaching is a crucial aspect of any successful sales team. Coaching not only helps sales professionals enhance their skills

  • Content Marketing Technology
September 24, 2025
How Can You Track AI Visibility with LLMs Using Your Content?
  • Content Marketing Technology
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How to Build an SEO Team That Drives Growth
  • Content Marketing Technology
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  • Digital Marketing
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